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Vmayo Team

Email Marketing

Steps to Promoting your Blog with an Email Marketing

If anyone writing a blog and doing its promotion typically process looks something like this: blogger writes and publishes a blog on the company website, posts are shared on social media, and if there is space, then a ceratin post is featured in newsletters. Afterward, Blogger waits for Google to index, and he hopes for a favorable position in Search Engine Result Pages (SERPs). And often you are short with this strategy. But taking a proactive and more strategic approach by marketing your blog with an email marketing.

By promoting a Blog with email helps to increase page views, improve your organic search results, and enhance reader engagement. The following post covers the steps required for creating and sending out a blog digest. So that you can promote your blog and build a blog digest into your content marketing and email program.

 Step 1: Choose a Tool

First of all, you need to decide what tool you will use to send a blog digest. There are such tools available in the market but you can also use Mailcot Email Marketing Tool for Email Marketing campaign. You can custom build a weekly email that provides a more visually appealing email that reinforces our brand. 

 Step 2: Decide on a sending cadence (and test it)

After you’ve decided how you email your blog with an Email Marketing campaign, determine how often you send the blog digest emails. Some options include:

  •  After each new blog is published – not recommended if you post more than a couple of times a week, in order to avoid email overload.
  • Weekly – for example, every Thursday at 10 am IST. This option is great if you publish more than once a week.
  • Monthly/bi-monthly – this would be a good option for content programs that publish one or fewer blogs each week.

Once you develop a cadence and build muscle memory with your blog digest emails, the process will start to feel like second nature.

 Step 3: Create a curated content experience for your blog audience

Now it’s your time to craft content. This should include a personalized subject line, preheader text, body copy, headline, and CTA copy.

Depending on your marketing program your email marketing list and blog subscribers list may consist of different audiences. Just keep in mind that if somebody sig-up for your blog digest, they are most interested in education content over promotions.

Blog subscribers are certainly a lead, but they may be a lot further off from converting that somebody who has requested to talk to your sales team. So your blog have that distinction. Some tips to keep in mind while writing your email copy for your blog digest:

  • Be conversational – the blog subscriber list is your community and those you value your content, so keep it conversational to keep them engaged.
  • Make your content short – quality always wins out over lots of copy. Here you don’t need to present every last detail in your emails. Save some content for your landing page (or wherever your CTA is directing them to).
  • Make sure you have solid editing and testing emails in place!

 Step 4: Measure Engagement

Once you start sending an email for your Blog with an Email Marketing campaign,  you can start tally your engagement metrics such as open and clicks and make appropriate changes based on how your recipients respond to your content.

And when you get comfortable with tracking baseline metrics, you can start to look at additional metrics such as click to open rates. This engagement metrics allows an additional validation of our content.

 

 

 

 

 

 

Email Marketing

How to Increase Sales Through Email Marketing

No matter what you’re doing business, email marketing is to increase your sales. One of the most effective marketing channels and the amount of income. According to email experts, the average return on investment for email marketing is $44.25 for every dollar spend. This article will teach you How to Increase Sales Through Email Marketing.

People who buy products by email are 138% more expensive than those who don’t. You have the opportunity to realize this and want to use this channel to increase your sales, revenue, and relationships with your customers.

How to Increase Sales Through Email Marketing

How to Increase Sales Through Email Marketing

However, if you don’t get a similar return on investment from this channel, then some of the errors mentioned below. It can lead to your email marketing being in trouble:

1. You don’t have to spend a lot of time writing questions

You might think that a beautiful design and elaborate emails. As well as a good quote, are enough to get results. However, by improving your theme, you can increase your open rate by up to 203%.

 

If you find it difficult to make a great theme, here are some tips:

1. Wrap it in seven words.

2. Use a familiar sender name.

3. Use the individual without adding the recipient’s name.

 

Tip:  Keep A/B testing your subject line. The result will never be constant. Things that might work for you three months ago may no longer work.

2. You don’t effectively segment your email list

In the past, email explosions have become the primary means of email marketing. The ship is sailing now, you need to customize your information according to your potential customers’ interests and preferences if you want them to open and click on your email.

 

In other words, sending meaningful messages to your email marketing list is not possible, with no in-depth segmentation but few marketers are deeply segmented. They split the mailing list once and forget about it.

 

42% of marketers do not send targeted emails; only 4% use hierarchical targeting. (Market Professionals)

 

So if you want to make your email more meaningful, then your email list is constantly being split.

 

Here’s an example to show you how to do this:

How to Increase Sales Through Email Marketing

Customer segmentation concept

 

Tip: You need to be deeply involved to make sense.

3. You have not provided value

Let’s face it – even a simple design email should be designed if it passes on to the value of your customers. This design is important, but it is a value proposition that guides the reader to take action.

 

Let’s take a look at the email from BlueNile, an online jewelry store.

 

BlueNile Valentine’s Day Email

How to Increase Sales Through Email Marketing

I received this email on February 13th. It’s clean, simple, and stock. It clearly highlights the value and proposals to induce action.

4. Your ad campaign goals must be defined

It’s important to set a goal for your marketing campaign, but after thousands of emails, we found that they didn’t focus on a specific goal and CTA. Many email campaigns have multiple CTAs that confuse readers and prevent them from clicking and converting.

 

Remember, “The more the better,” is not always true. In fact, a super-focused call-to-action language makes it easier for users to convert, increasing 371% of clicks and increasing sales by 1617%.

 

5. Your email is too long

Longer emails will only have participation and clickthrough rates. So why do marketers send long emails?

 

Most people check their emails on a small screen. Much retail business in the e-mail has been sent too long. The longer the email, the worse the readability.

 

Avoid creating longer emails. No matter how amazing they look, users like short, simple, targeted emails.

 

Your email should also:

 

It’s fun to read

 

Visually appealing

 

fascinating

 

6. You send an email at the wrong time

If you don’t pay attention to your sending time, then you certainly haven’t got the best conversion from your email.

 

A/B tested its email sending time to determine if sending an email in the morning instead of at noon can make a difference. The results showed that at 10 am instead of noon, the revenue per email increased by 14%.

 

7. You pay more attention to sales rather than participation

Email marketers typically focus on what they get from email campaigns: sales, referral traffic, reviews, and more. But they rarely focus on providing value to subscribers.

 

Focusing on your goals is good, but if your users feel that all your emails are just trying to sell to them, they will leave a list of your emails. “People don’t like to be sold, but they like to buy.”

 

Don’t just use email to advertise your products and services. Use them to keep your users entertained and involved. Educate them and arouse their curiosity, they will continue to check your email. But that doesn’t mean you have to create a separate email to entertain your readers. You can add puns and provide a lot of information in your marketing mailer. Therefore, after reading, whether the promotion, shopping cart or order confirmation information will make your readers happy. Remember; as long as your email provides value, your email marketing will ultimately pay off.

 

Tip: Emails don’t always have to be sold. It can be used to keep your potential customers and customers involved and informed.

 

With the use of these tips, it’s time to start your email marketing program and look for errors that can be improved.

 

 

Email Marketing

How to Send Marketing Emails to Maximize Results

E-mail is an efficient instrument to connect your company to clients. When my enterprise was in crowdfunding, emails made most of our promises and it remains one of the main traffic sources for our website. So this article will tell you how to send marketing emails to maximize the sales result.

I have a friend who is a fitness equipment supplier. They are very successful in email marketing. They send 10 emails to most registered users every week, sometimes more. However, the proportion of account cancellations and spam complaints is low.

They, in the end, is how successful marketing? The most important thing is to give customers what they want to see.

How to Send Marketing Emails

1.Initial Mail

When a new user enters your email list, a few initial emails are sent to explain what she will receive, which is of interest to her. Send messages of different content according to the source of the new user.

 

How to Send Marketing Emails

For example, if someone responds to “Get 5% off by signing up for our email list,” she might prefer a promotional email. The first email content – “Here’s your 5% off, and by the way, here’s why you should shop at our site”; the second email – “Have you used that 5% off yet? Here’s why we were founded, and what we’re really good at”; the third email – “Since you haven’t used your 5% off yet, here’s 7% off”. Or something like this.

 

Read also ” How to Grow your Email List with Subscribers?”

Read also ” Email List Hygiene Advantages that every business’s need”

 

After sending the above email, put the registrant in the “normal” mail delivery object.

In contrast, if someone sends an initial message to your mailbox list because they bought a product or service, it is related to the product or service. The content of the email can be: “Thanks for your purchase. We’ve added you as a subscriber. Here’s what to expect”, and then attach the relevant product content.

2. Long Mail

Instead of sending a long email that takes 20 minutes to read, users prefer short emails, such as 5 minutes to read, and then attach a blog link. But sometimes, long messages can also be very effective.

Long message content must appeal to customers and potential customers. For example, if a user is interested in creating a garage gym, their company will send a lot of content related to this topic. The email tells the story of other fitness enthusiasts who have created a garage gym, as well as the specific equipment and fitness methods used.

3. Short Message

Sometimes, the effect of a short message is obvious. The clothing company Chubbies has done a good job in this regard. It likes to send short and interesting content to customers. Creating a lot of humorous email content in a week may not be easy, but if you have this skill, don’t hesitate to use it.

 

Read also “ 8 Tips To Create Marketing Emails And Get High Open Rates And More Leads “

 

4. Promotional Mail

Sellers can also send promotional emails directly, preferably on Christmas and Good Friday. Other time effects may not be as good. However, the content of the email should be carefully considered.

To be frank, if you send an email: “Hey, [product] is on sale”, people may not be interested. Think about how many promotional emails you have received yourself, do you care?

It’s best to have a message with helpful content and then attach a promotional message.

5. Monitor email performance

Regardless of the type of mail sent, the relevant criteria can be used to measure the effect. Sellers should pay special attention to the click-through rate, logout rate and spam complaint rate of the email. Revenue is also a standard that tells you if an email is an effective marketing tool. Speaking of marketing tools, you can also ask some third-party marketing software to do these repetitive and tedious tasks. For example, my friends have email marketing with SAP ERP, the effect is obvious, compared with the previous manual operation efficiency. Quality improvement. Below is a screenshot of the software

How to Send Marketing Emails, Marketing Emails

You will send better marketing emails with these five tips which will lead to a rise in replies.

Email Marketing

How to Improve The Development Letter Open Rate?

Have you encountered hundreds of development letters and did not reply? For the mail, there is no open rate, how can customers see your content? Increase the development letter open rate in a short time, use these methods to see Which kind of customer you prefer.

How to Improve The Development Letter Open Rate, Development Letter Open Rate

Tips to Improve The Development Letter Open Rate

1. Third party recommendation method

The purpose of the buyer’s inquiry is to find a new supplier. Our company is neither a well-known company in the industry nor an exporter familiar with the buyer. Then we may wish to attract the attention of the buyer through the third party, and exclude the buyer from the new one. Obstacles to supplier mistrust.

 

If the buyer does not know us, but buyers believe that a certain B2B trade platform, a certain trust middlemen (John Smith), a related or similar authorization of an industry’s retail business (Walmart), then we can use this message headers : ecvv.com (alibaba.com) verified supplier of digital photo frames, or John Smith recommended supplier of digital photo frames or Walmart trusted supplier of digital photo frames. Such a mail headline can also facilitate the buyer to sort and reply to the mail so that the buyer can search the mail system for an inquiry reply from the supplier in the future.

 

Read “Increase your Email Open Rates with Best Subject lines

 

2. Product quotation method

For example Preferential quotation for Model 123 at the price of US$8.99 FOB Yantian

 

This title is naturally clear and clear, and the buyer knows the specific quotation of a certain model product at a glance. However, many times it is counterproductive. More than 90% of the title emails with product models, quote currency and data may be intercepted or deleted by the server as a peddling product or advertising spam. Even if the buyer can receive and read the email with this title, such a title may not be able to attract the attention of the buyer. If the buyer sends out the query, the most concerned about is not only the price of the product but more emphasis on the supplier integration. With the overall quotation, it is more concerned with whether the supplier’s quotation can reach the buyer’s budget target.

 

If the buyer needs this kind of quote, then I suggest using the email title: Quotations offer one percent less than your target prices, then list the buyer’s budget price, the supplier’s quote, and reduce the cost for the buyer. proportion.

 

Read 6 Test Elements of The Email Marketing Title” 

 

3. Customer Demand Law

Such as Model 123 digital photo frame, or Product catalog of digital photo frames

 

This email header can highlight the type of product the buyer is looking for, but the buyer does not see the unique selling point and added value of the product provided by the supplier from the email header, so the email will not value unless the buyer sends the query. Just to search for a variety of products and information.

 

If the buyer making the inquiry asks the supplier to provide a product that meets the buyer’s requirements and can be produced, then we can try to write the message title as Popular digital photo frames in European Market (if Europe is the buyer’s sales market), or Digital Photo frames with patented designs.

 

The above case analysis shows that what kind of mail headline is used to attract the attention of the buyer, which needs to be based on the buyer’s query focus, appeal point and value orientation, combined with the advantages that the supplier shows to the buyer and the buyer. The value provided is determined.

 

4. Ask questions

The title can also be use directly and courageously using some powerful questions, such as:

 

Are you satisfy with your present supplier?

 

Are you tired of buying inferior *** product?

 

You are not satisfy with your supplier service?

 

5. Reply method

 

Use RE: directly or multiple. RE:RE:RE: + title As the beginning, the first time caught the attention of the customer. If the customer sends and receives a lot of emails every day, he won’t care about what you do. Others and so on.

 

Don’t just send it out, but also learn to analyze the advantages of your development letter, mainly from these aspects.

 

  • Is the target customer-selected? Is the industry of the selected potential customer correct? What is the proof? At present, more than 90% of the invalid development letters we have reported have a problem in this first foot.

 

  • Is the target customer’s point of interest or interest focus accurate? How confident and confident is the letter sender? Why?

 

  • Does the development of the cut-in point cut the target customer’s point of interest or interest?

 

  • Does the development letter make full use of various resources such as online advertising, and combine the recommendation of own products with a credible image in front of the target customers?

 

  • Is the timing, method, and format of the development letter appropriate?

 

 

Email Marketing

5 Mail Signature Design Tools Recommended and Used

It’s easy to send a photo on an instant messaging app like Whatsapp, but how do you use the photo properly in the email so that the customer immediately thinks about you? Today in this article, we will recommend 5 online mail signature design tools.

Why should you beautify your signature?

According to third-party data statistics, the mails that have been beautified and signed have increased the response and click rate by 32% and 22% respectively. At the same time, it is also helpful to add social attention.

But all tools must be set up first, and the mail signature design is the same. I don’t recommend using a beautification signature in a new customer development letter (or the first email sent to the other party), because the email signature generated by the tool will contain multiple links, and it is easy to fall into the other’s spam mailbox.

Read “How to Avoid Email Going to Spam: A Complete Report”

Conducive to the delivery of the development letter. (Although it can be circumvented by simplifying the design or modifying the HTML code. Interested users are welcome to private messages in the background).

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

However, when we add the beautified signature to the existing customer emails, whether it is from the corporate image, or deepen the memory, or pass on more information, it will help.

5 Mail Signature Design Tools

1) Signature Production of HubSpot

Hubspot is an affiliate tool for the free CRM online software we introduced earlier. This tool is free of registration and free to use. Open the above URL. After entering, click the blue “Create Signature Button” to enter the production page.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

In the production page, the drop-down menu on the right side can select 8 different styles, and the Main tab is to fill in your signature display content. But be careful, the bottom avatar or logo section, fill in the link address of the online image.

If you don’t have a ready-made link, you can generate a link through a gallery with external links. Here I recommend a free external link generation network: https://upload.cc/, (if you want to know more maps that can be externally chained, you can ask for a private reply in the public number, manually reply within 48 hours), after you open, you will make A good avatar or logo (size suggestion: 100px*100px) is dragged into the upload, and the “straight-chain” switch is turned on, and the corresponding link can be obtained. After copying, return to the signature creation page to fill in.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

In the Social tab, fill in the corresponding personal media page address in the corresponding box, you can display the corresponding button in the signature, including the four mainstream social platforms Linkedin, Facebook, Twitter, Instagram. So, you can also adjust the color, etc. in the Style tab.

After completing the content input and style adjustment, click the blue “CREATE SIGNATURE” button to get the signature. There are 2 ways to use:

The first type, after clicking the “SELECT SIGNATURE” button, will select all the signatures, and copy them by ctrl+c (mac using cmd+c).

Then, you can use ctrl+v to paste in the mail compose page.

Second, at the bottom of the signature generation page, there will sign HTML code, select them all, and copy them to the signature settings in the Outlook or Foxmail client, save them as new signatures, and you can automatically send each time you send them. Called .

2) Exclaimer ‘s Signature Production

The approximate usage of Exclaimer is roughly the same as the first one. The production is also free of registration and registration, and then enter relevant information, and link to the picture.

There is also a variety of Exclaimers. Once the settings are complete, click on the bottom right corner to generate a signature. You can see that Exclaimer lists how each type of mailbox uses signatures. You can click on the client you are using to follow the steps to use the signature. At the same time, Exclaimer also supports HTML code copy for advanced users and is also a good signature production tool.

3) Wisestamp ‘s Signature Production

Wisestamp describes itself as the first card of the signature tool. In the actual experience, it has the most styles and the most details in the design. However, the operation is not different from other tools, and it must be registered and used.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

4) CodeTwo’s Signature Production

CodeTwo’s signature production tool is free to register and has a rich template. The advantage is that you can choose to use the platform before production, and it can better support the format and support of devices and software.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools

5) My Signature

MySignature is a smart, easy-to-use instrument that takes you in every phase of mail signature design. They’re fantastic templates and one of their tool’s greatest elements is that you can use them on the go.

5 Mail Signature Design Tools Recommended and Used, Mail Signature Design, Mail Signature Design Tools,

As a result, you can now begin building on any mobile internet-connected device by optimizing your mobile tool. Furthermore, the integrated analysis makes it simple to monitor the performance of your banners, clickable pictures and connections.

 

E-commerce Email Marketing, Email Marketing, Email Marketing Tips

9 Tips to increase your E-commerce Sales with E-mail Marketing

The best way to reach prospective clients and helps to Increase E-commerce Sales with E-mail Marketing. Today most of the customers engage in online shopping for best deals. And for the promotion of the offers E-commerce website sends E-mails to their prospective customer.

Fact that many of the small businesses are showing interest In E-mail Marketing to reach the potential customer and increase the sales for the business. Let’s just look at the benefits of email marketing provides to e-commerce sites.

Benefits of E-commerce Sales with E-mail Marketing

Here there are some 9 tips which will make you understand how to increase sales in E-commerce using Email Marketing campaign-

1. Increase the Sales of the Website

From Email marketing, you can able to boost your E-commerce sales and income. You will be able to communicate straight with your client through Emails. Therefore, audiences who have shown interest in your product are likely to buy something. Also, according to the geographical location; you will be able to promote the specific product on a specific location.

2. Effective in driving Sales

After doing many types of research I just found out that most of the customers convert through emails. The reason behind the high conversion rate for Email is that many of the customers read them due to which they got to know about offers and benefits the company is offering. Therefore, sending E-mails builds brand awareness and trust of the company.

3. Promotional of Offers

Many of E-commerce websites introduce offers for the promotion for the sales of product and how the customer know about the offer that is the key. Showing Advertising on Television commercial is quite expensive so most of the E-commerce websites do promotion online i.e., through E-mails. An email has a higher rate of conversion as discuss on the above point. So thus we can say that E-mail Marketing is pocket-friendly and also it has a high ROI.

9 Tips to increase your E-commerce Sales with E-mail Marketing

4. Helps to Regain Existing Customer

When the existing customer doesn’t do the shopping for a long time and also their carts abandon so this is where we would able to Increase E-commerce Sales with E-mail Marketing which would be useful. By sending the email to the customer about the deals and offer currently running in the company. By doing this you not only regain the existing customer but also you build trust among your customers by directly connecting with them.

5. Sending Emails to Customer According to his Cart.

When the customers do shopping online and if he finds the product is expensive than he saves that product in his shopping cart for the future offer. So, sending the email according to the customer’s shopping cart about the product having any deals on it then it would gain customer’s trust which would be beneficial for the company. Therefore, Sending the email about the offers on the customer’s shopping cart helps in building trust relationships as he would be aware of the offer being providing on the particular product.

6. Send the Welcome Message

When any of the users sign up with the website than he would be receiving the Welcome email by the company. Welcome Email needs to be attractive so that customers could feel that they are giving greeting by the company. By sending welcome emails to the customer would result in the impact of the business in the near future.

9 Tips to increase your E-commerce Sales with E-mail Marketing

7. Making Prime Members to Existing Customers

Sending the Emails to customers about the membership program to an existing customer as it would help in building brand loyalty. If you give your old customer a better preference than he would special because he thinks that he is being rewarded for being the old customer of the company. And this would build loyalty among the brand.

8. Easy To Share

Even the visitor would able to share the link with their friends regarding the deals and offers. So, Email is the best way to share the link because it is just one click away for the customer to share the link. This would give exposure to brand with the market.

9. Helps to get Notified with Delivery Status

Now Customers would be notified about the delivery status of the product. This gives surety to the customer about the product would be delivered to them on time. And they will not worry that the product is an exchange or they will get the duplicate product. By tracking the product, the customer would be sure that their product is in safe hands and this would build trust again the brand.

Wrap Up

Finally, we could say that we can increase E-commerce sales with E-mail Marketing campaigns to grow business but also help to build a trust relationship with the customer. Therefore, it is cost-effective compared to those of television, radio, and print news Advertisement. Henceforth, it has the highest Return on Investment compared to other means of communication.

Email Marketing

How to Make Perfect Email Marketing Content

Email marketing has become a major part of marketing there as one of the most common types. It is also personal and available for a broad range of businesses in relation to its effectiveness. If you do not want your email subscribers to cancel you as marketers, then it is important to understand how marketing messages can be sent correctly, so here are the best tips to make perfect email marketing content and to boost email click rates.

How to Make Perfect Email Marketing Content, Email Marketing Content

How to write email marketing content

1. Creating a Database

How to Make Perfect Email Marketing Content, Email Marketing Content

You must have a list of subscribers to send messages before you start sending them. Support the use of email “opt-in” by making it as visible, attractive and enticing as possible throughout all marketing channel. Its promises of discounts and vouchers from the sign-up can generally be obtained. Email databases allow you to communicate with your customers and prospects with relevant information about your company, special offers, and marketing communication for its products.

2. Write an impressive subject line

The email should be easy to read. With a nice subject line, you can capture your consumers ‘ attention as quickly as possible. A good email will do nothing unless you are able to persuade your subscriber to click on it as a call-to-action. 

How to Make Perfect Email Marketing Content, Email Marketing Content

The subject line is the first thing in email marketing to catch the attention of the user. Companies often make errors while writing the topic. In the search for making a distinctive and appealing topic, companies often find it difficult to write a topic.

Read this for Increase your Email Open Rates with Best Subject lines

3. Easy to Understand

You have a couple of seconds to catch users attention after consumers open your email. Therefore, please ensure that your email is easy to understand with simple phrases. Catchy emails are awesome, but they only concentrate on clearing your emails. And describing them when they are evident enough to let your audience click on them.

How to Make Perfect Email Marketing Content, Email Marketing Content

Keep your contents strong, and take advantage of them to maintain the interest of readers. That ensures your audience understands the objective of your emails. And that your way of developing email campaigns does not produce true outcomes is unknown.

4. Personalize the emails

The only way to make sure you don’t ignore it is to personalize and distinguish from something else completely. If you personalize the emails, It can increase Email Marketing click rate maybe around 14 percent. Although you can be easily concerned about the loss of your messages. The only way to make sure it’s not ignored is by completely customizing them and distinguishing them from anything else there.

How to Make Perfect Email Marketing Content, Email Marketing Content

Email personalization too crucial to forget. That is why we have developed a quick and easy guide to understand everything that is involved in the creation of a custom mail campaign.

Read this to know ‘Why Personalized Email Marketing is Important’

5. Show the advantages instead of the features of your offer

Have you wondered what makes you click on their offer? If you watch carefully, you will observe a prevalent pattern in every advertising email that shows the advantages and how important the offer to you are?

So if you make an offer via email, please make sure you display the advantages instead of the features. Although the majority of people are focusing on the features for a product to be sold. Focusing on the benefits can go much further so that readers understand the unique features of the productHow to Make Perfect Email Marketing Content. Email Marketing Content

When we finish this article, we hope you will consider the best practice of this email marketing content for your next email marketing campaign.

Read the article ‘How to Structure your Email Campaign to Retain Customers’

Email Marketing, Email Marketing Tips

The Most Important Email Marketing Metrics

Before sending your email, think about this question: What is my email marketing goal? Is it enriching my subscriber profile? Discover potential customers? Still turning potential customers into customers? Regardless of your goal, the next step is to identify an indicator to measure how well your goal is achieved. Let’s take a look at the most common email marketing metrics and then analyze how to link a step to a specific goal.

Six major essential email marketing metrics

1. Click rate

First email marketing metrics is click-through rate. Click-through rate is always the first standard in email marketing. I call it the “every day” of email marketing because it allows you to intuitively calculate the effectiveness of each email marketing.

The Most Important Email Marketing Metrics, Email Marketing Metrics, Metrics of email marketing

Click-through rates are also often used to measure A/B effects. Which allows you to directly understand how many of your subscribers are interested in your email content and want to learn from you.

2. Conversion rate

After the user opens your email, your next goal is to let them act according to your expectations. If you provide users with a free e-book, how many people download your e-book is the conversion you want to track rate.

The Most Important Email Marketing Metrics, Email Marketing Metrics, Metrics of email marketing

Your conversion rate closely tied to your call to action. Your call to action should be closely aligned with your overall email marketing goals. Conversion rate is the most important tool for verifying your goals.

3. Rebounce rate

The bounce rate is a measure of the percentage of undeliverable messages you send. The bounce-back divided into two situations, “hard bounce” and “soft bounce“.

The soft bullet represents the email address you sent, but there are some temporary problems. Such as the problem with the recipient’s email server. So when you encounter a soft bomb, you can try to send the email again.

Click this link for know ‘ Tips to Reduce Email Bounce Rate 

The Most Important Email Marketing Metrics, Email Marketing Metrics

If the hard bullet represents your recipient’s email address is wrong, invalid, or has been logged out, the email cannot deliver at all. You should immediately remove email addresses that appear to be hard because Internet Service Providers (ISPs) use hard disk rate as an important criterion for judging the reputation of email senders. If your hard bullet rate is too high, the ISP estimates that you will be treated as a spammer.

Click here for ‘How to Avoid Email Going to Spam: A Complete Report’

4. Subscriber list growth rate

The Most Important Email Marketing Metrics, Email Marketing MetricsIn addition to the call to action indicators, you should also pay attention to your subscriber list growth rate or shrinkage rate to ensure that you are always at the industry-leading level. But there is one thing you have to worry about, that is, the list of subscribers will shrink. Every year, 25% of subscribers are naturally lost – that is, you must keep an eye on your subscriber list and keep it healthy. The level of growth.

5. Mail sharing/forwarding rate

Your mail sharing or forwarding rate may never be high, but there is no doubt that this is one of the most important of all email marketing metrics.

The Most Important Email Marketing Metrics, Email Marketing Metrics

Why do you say this? Because this is the best way to get new subscribers. While conversion rates are important, this data won’t bring you new prospects. Encourage your readers to share useful emails with friends and then track how much new information this method can add to your user database.

6. Overall ROI ( Overall ROI )

The Most Important Email Marketing Metrics, Email Marketing Metrics

Just like other marketing channels, you should also measure the overall ROI of your email marketing. How many potential customers did you generate via email? How much potential and actual profit can these potential customers bring? These metrics can help your email marketing team show the boss and let him see how much tangible results you have made.

Your goal determines your email marketing metrics

Your email marketing goals may be very different from your competitors. And your goals will be different even at different stages of your career. However, I still want to emphasize that before you start sending emails, you must think about what your goal is.

The Most Important Email Marketing Metrics, Email Marketing Metrics

Here’s how to align goals and metrics:

1. Subscriber list growth rate

If your focus is to attract more viewers to your site, get more subscribers. let more people use your free tools, etc. Your goal should be to grow your contact list. Your email must be accompanied by a call to action such as “Click here to subscribe to the blog post” or “Join a weekly email subscription list“. So, in this case, the most important indicator is your subscriber list growth rate.

2. The potential customer growth rate

In addition to the number of subscribers, you can also focus on discovering potential customers. If your goal is set to be on top of this – in other words, your email should include a prospective customer discovery form in order to get potential customers.

If your email marketing goal is to find potential customers, you should pay attention to the number of indicators each month. You can decide to focus on the total amount of potential customers, or just focus on the new amount of each stage, depending on which one you value.

Read this article for ‘Maximize Email deliverability to improve business growth’

3. Potential customers converted to actual customer rates

Finally, if you value the conversion of potential customers into real customers, then your mail will contain more content related to products and services. Your call to action should be “purchase action now!” Under this goal, your metric should define as the conversion of potential customers to actual customer rates.

Surprisingly, many marketers set goals like this and then don’t spend time tracking the progress of the goal. Make sure you can track your progress at any time. And carefully observe the change in the indicator on a monthly basis.

Digital Marketing, Email Marketing

5 Easy Ways To Create Email List Segmentation

You will certainly have heard about email list segmentation if you have read anything about email marketing previously. Research demonstrates you take the time not only to boost open rates but also to personalize your emails. Which eventually leads to greater ROI. Email list segmentation is an effective tool to keep open your emails, click on emails and conversion rate. You can always send personalized and meaningful emails. Sometimes your email campaigns which you apply on all subscribers won’t be as effective as you would like them to be. So you have to send the right email to the right customer for the success of your email campaign.

Here, In this article, we will go through 5 easy ways to create email list segmentation. So you can make your email campaign more powerful and effective.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

What is Email List Segmentation?

The email list segmentation means sending the correct message to the correct person by dividing the list into smaller sections.

So, Email list Segmentation is a technique of email marketing. Where you divide your list of subscribers according to all conditions. The technology use to send relevant emails to relevant persons in an email marketing list by companies and sellers.

To generate the appropriate emails for your email campaign, you can divide the list into a number of circumstances.  Like purchasing history, age, demographics or prior email campaign interactions.

5 Ways to Make Email List Segmentation

1. Demographics

The demographic segment is the most effective and simple segment you can create to target your customers. You can begin with some common factors like age, gender, location, income, etc. Collect the data of every subscriber in his / her profile form simply by adding a demographic field to your subscription form. And you can use it as necessary to choose the target audience for your email campaigns once the information is collected.

For Example, if you collect the information of 25-year-old lady a model or fashion artist so you can send target mail for the right products and services.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

2. Location

You can find out a lot about the interests of your subscribers based on location. It can clearly benefit from an email campaign when you know where your subscribers call home. Customize your topic area to include local details or data for your closest shop in place of a business center by using its place. You are able to readily target the subscribers who have expressed an interest in fresh listings in certain cities and regions of the country.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

3. Previously Purchased Items

Public behavior is a good way of segmenting. Find out how interested your audience is with your email reports to see what they are opening and to click. You can save them into an existing list or make a new list. Shopping is the same premise, if you understand what they purchased in the previous time, submit bids that match your interest. You can find out where people are. For those who have bought from you, they already have confidence in your brand, and you can suppose that they will be simpler to sell.

5 Easy Ways To Create Email List Segmentation Email List Segmentation

4. Subscriber Engagement

You must bear in mind the interest of your subscriber in your mailing list. To create an email marketing campaign you need time and effort. And you want to do your best for your moment. So it may seem that if you send a mail to your entire list you will get some disappointment. If you look closer, you may realize that for days, weeks, or even months certain subscribers have not interacted with your mails.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

In this situation, you can target those people with a re-engagement campaign. So, you need to realize then they are missing the golden opportunity. Give them an incentive to return. When a campaign is running, feedback on why they don’t interact with your messages is often efficient.

5. Requests and Answers

Personalized emails need private data So, do not wish to frighten prospective subscribers with a one-mile opt-in form. Give your subscribers a survey or questionnaire and use the data they give to create segments. Better, set it to attract new subscribers and segment it from day one. Extending your incentive helps to collect the information you need.  Each entry, for instance, may enter a sketch for a preferred item. You have to offer a little to get a lot with a study.

5 Easy Ways To Create Email List Segmentation, Email List Segmentation

I hope these 5 ways are helpful to create email list segmentation for all of you.

Email Marketing, Email Marketing Tips

Email Marketing Experts Should 4 Things to Know

Nowadays, more and more companies have realized the importance of email marketing in the market operation process. For email marketing experts, it is easy to connect with hundreds of potential customers. The cost of marketing is much lower than that of traditional marketing methods, both in terms of manpower and materials.

The core purpose of marketing emails is to get the user to read and generate conversions. When the user receives the email. So it will happen when deleting or going to the trash. How to effectively prevent is the focus of attention. In this article, we will discuss 4 things that every email marketing experts should know about.

These 4 Things Need to Know Email Marketing Experts

1. Express product value and guide customers to understand

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

For email marketing, the value and usefulness of the content it expresses are especially important. When conducting email marketing. Don’t just advertise the products, use the slogan to guide customers to understand, and before buying the products. You should sell the values ​​held by the customers during product development and then show what value the products can bring to customers.

2. Accurately identify and segment customers

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

There is a classic line in “Wolf of Wall Street” that “the best sales are manufacturing needs.” For email marketing, accurate customers are the key. Working hard on people who don’t need them, even if they get results. They can’t afford to pay for themselves. Tracking the customers who have sent the mail, which part of the person opens the mail. Which part opens the mail and converts the consumption, through the mail marketing plan for different customers, using different email accounts, sending emails to the customers, and purposeful manufacturing needs.

3. Value the customer experience and try event promotions

Email Marketing Experts Should 4 Things to Know. Email Marketing Experts

Thinking from the customer’s point of view, in the process of using the product, So the interaction experience with the service party is more likely to feel the value concept of the enterprise. Therefore, the contact information of the customer service staff is left in the content of the email marketing. When the customer feedbacks or consults the product-related issues, the customer needs can be further understood, and the promotion activities can be set at an appropriate time to stimulate the consumer’s desire for consumption.

4. Layout account matrix, optimize marketing methods

Email Marketing Experts Should 4 Things to Know, Email Marketing Experts

In the actual mail marketing operation, the frequent occurrence of sending it is very likely to be marked as the source of spam by the recipient domain. Mailcot suggests adopting a matrix to optimize marketing. Usually, according to the segmentation of customers, prepare multiple mailbox accounts alternately. letter. On the choice of the mailbox, Mailcot product has excellent performance. First, the highest single-send group of 400 emails will improve the efficiency of sending letters. Second, the maximum capacity of a 30G space will help to save template emails. Third, separate sending The letter channel ensures the mail delivery rate.

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