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Vmayo Team

B2B Marketing, Business, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Marketing, Mail Marketing

What is Automated Email Marketing?

January 9, 2020

Email marketing is not only important for the growth of your business but on the other hand, it is a way to make feel your customers more personalized and connected with your business. 

This makes Email marketing way more necessary from other marketing strategies.

Email marketing is one of the pivotal marketing trends in the era of online marketing.  

But let’s understand that why do you require “Automated email marketing for your business?” and “How does it affect the growth of your sale?”  So let’s take a closer look right away:-

What is Automated Email Marketing?

As the name implies, it is the process of sending emails to your customers automatically when an event or trigger has occurred. 

So let’s see an example which defines you that how does automated email marketing will help you to grow your business:-

“There is a businessman who has an interaction of around 100 people a day. And it maintains the data of their birth dates, anniversary, etc.

And there is also a businessman who has around the same number of interactions as the above businessman has. But it doesn’t keep the data of their birth dates, anniversary and all.

Slowly, the businessman who kept the data sends wishing emails to their customers who have their birthday and anniversary. This makes feel his customers more personalized and increases the chance of purchasing from his shop. But on the other hand, the other businessman lost his opportunity to make an impression on his customers. 

But, can you imagine how does this businessman able to send emails to his customers? 

This all done with the help of automated email marketing. This businessman has set triggered on the dates. Which makes it easier for a businessman to send the emails and increases the chance of purchasing percentage.”

By incorporating automated email marketing into your communication strategy, you know exactly when to send, what to send, and to whom to send. 

Through automated email marketing you can deliver the same great experience to your first email subscriber and the last. This helps you to save your time as you have to do work on the planning of your first email, and further, it will be delivered whenever the trigger occurs. 

Types of Automated Email Marketing:-

  • Event-Based Trigger Emails,
  • Drip Feed Email Content.

Event-Based Trigger Emails:

As the name implies, these emails are sent to your customer when an event has occurred/triggered. The events could be a particular occasion or an operation carried out by a user. The emails are auto-generated and sent to a subscriber list based on events like clicking on a purchase button or special occasions like the subscriber’s birthday.

Drip Feed Email Content:

Drip Marketing: Drip marketing is email marketing strategy composed of emails send at a particular time. The customer will receive timely emails until the campaign ends.

Drip campaigns are automated by email marketing automation. They will timely send emails to the customer. 

Drip campaigns is a good way to achieve the growth of the business. This will help to increase the interaction of user. 

Why Automated Emails are Important?

Following are the key point which defines why we use Automated Email for marketing purpose:

  • It Saves Time.
  • Helps to Increase the Sale.
  • It notifies the user about Transactions.

Following are some Email Marketing Automation tools which provide the facility to do automation of mail:

  • Mailcot,
  • Migomail,
  • Sendinblue,
  • Mailchimp,
  • Mailjet,
  • Drip,
  • Convertkit,
  • Infusionsoft, etc.

Automated Email Marketing

Automation of mail is useful for the growth of the business. As it helps to send the automated mails regarding the business purpose.

Digital Marketing, Digital marketing and online marketing, Email Campaign, Email Marketing, Email Marketing Tips, InternetMarketing, Mail Marketing

Bulk Email

January 8, 2020

bulk email services

What Is Bulk Email Services?

Bulk email service allows to sending of mass email or a large number of emails to their subscriber or customer in a time period. So using this service you can send one message or information to a large number of people at an affordable price. This service saves time to connect with people for related information of the company and Users can send thousand of the message by using bulk email services.

Bulk Email Includes

  • Email Newsletter

Email newsletter uses to send information to the customer related to change in product and services or update in the product of the company to provide the right information at the right time to the customer of the company. So they aware of it.

  • Auto Welcome Email 

Because of an auto, welcome email services company can send a welcome email to the visitor who visited the company website for information.

  • Promotional Email

Attracting customers by sending promotional bulk email to existing and new customers regarding new offers for products and services. So Its help to build communication between customer and company.

Why Use Bulk Email Services?

  • To target the right customer and audience for product and service.
  • Connect with a large number of people in time duration.
  • Communicate with existing customers for product offers and updates.

Benefits Of Bulk Email Services

  • Cost-Effective

Its cost depends on the number of emails you want to send at a time to your customer. The company decides to target customers to promote their product and services. Because of it, marketing can be done at a low cost.

  • High Customer Base

If compared to other direct marketing media bulk emailing can be more effective in reaching the target audience. Most of the people using email on a daily basis which helps to reach them.

  • Reach Global Audience

Help small and new businesses to reach globally with their product and services. Increase the company’s target audience in the global market also.

Feature For Bulk Email

  • Drag and drop editor.
  • Send now and letter.
  • Dynamic content blocks.
  • Link click tracking.
  • Email open reporting.

bulk email services

 

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

What Is Email Copywriting And It’s Huge Advantages ?

January 8, 2020

What is Email Copywriting?

Image result for email copywriting

Email Copywriting is an actual copy of the words in our email subject lines and the content of the body. Unlikely, it is a way of expressing our idea to convince prospective customers to convert. Therefore, some unique qualities that deserve serious consideration like:-

  • Brevity
  • High level of persuasiveness in email copywriting
  • Emphasis on the connection between the subject line and CTA
  • No fluff, filler or tangents

The Best Email Copywriting Services convinces the reader to not only consume the entire email but also to engage with it. Clearly, in most cases, it means clicking the mail in the email your CTA and arriving at our desired page to convert on an offer. In addition, email copywriting consists of some tips for engaging content subscribers for reading which are nailing the subject line, preview the text, email copywriting needs to be personal, avoid industry jargon as we already know a lot about our industry, keeping in line with the conversation tones.

Also, we have to choose our words carefully and if we are writing several words in copywriting then we are doing wrong so we have to keep it in a short and concise manner.

Way Of Writing An Email Copy:-

Image result for email copywriting

  1. Finally, we must start with a specific goal for knowing what are subscribers do after opening and reading the email.
  2. In addition, maybe we are promoting a flash sale, launching a product, driving traffic to our latest blog post or inspiring the subscribers to submit user-generated content.
  3. Even so, whatever the case is every word in our email should drive subscribers towards fulfilling our goal.
  4. In addition, if we want them to buy our newest product, we should focus on its benefits for the reader.

Advantages:-

Email Copywriting

Image result for advantages

 

  • Email marketing is highly cost-efficient.
  • Writing a great subject line is as important as a great email body copy.
  • We can create a huge amount of value to our leads with email marketing.
  • It provides a reliable communication medium between us and our leads.
  • If it is done right, can become the lifeblood of our business.

Email Copywriting

B2B Marketing, B2C Marketing, Business, Digital Marketing, E-commerce Email Marketing, Email Campaign, Email Hosting, Email Hosting Services provider In India, Email Marketing, InternetMarketing, Latest Technology, Lead Nurturing

3 Effective Email Tracking Tools (Opens & Clicks of email)

January 8, 2020

Email Tracking

email tracking

It is basically the tracking or monitoring sent, delivered, opens, clicks and bounce of emails to follow up with leads, job applicants, and partners. Email Tracking can be termed as the checking of metrics of your email marketing campaigns to improve their quality, efficiency, and effectiveness.

Working on Email Tracking

 

  • Email trackers are browser extensions from chrome, as it typically employs a tiny pixel image. Tiny pixel image of 1 x 1 attached with email is invisible to you.   email opens and clicks
  • But once you open the email, the image is loaded from a server and then the server records that data for tracking agency. These trackers vary in precision.
  • You can use this tool for recruitment and link building to save time and to know when to follow up with more emails.

Tracking Tools

email tracking tools, email tracking

There are many email tracking tools, three of them those who offer extra features and beyond basics are listed below:-

Snov.io

Snov.io’s unlimited email tracker offers emails open and clicks tracking as well as additional features. Features, for instance, are email scheduling, follow-up reminders, real-time notifications, and reports. It is a free and unlimited chrome extension that integrates seamlessly into Gmail. And it shows the exact number of clicks and opens, and help to enable or disable the monitoring of particular email addresses.

MailTrack 

 MailTrack offers the same features as offered by snov.io but it adds a branding signature to each email sent. So recipients may find out that you keep track of opens and clicks. It offers some additional features too but with the paid plan.  Therefore, you can see the opens information directly in the inbox and you can see if a person opened an email once or twice.  email opens and clicks

OrangeBox 

This service allows you to monitor the way recipients interact with your attachments. The document can be viewed and how far a recipient has progressed in reading it. And, you can see the exact percentage of reading by this so that you can make changes if the recipients are responding to it half-way.

Disadvantages of Email Tracking

  • Images can be blocked by default
  • Blockers installed by users
  • Previews count as an open
  • It doesn’t work for groups

There are advantages and disadvantages of email tracking. Images can be blocked by default so that your pixel images that are invisible will not load. Blockers installed so that trackers are not able to see the email or cannot track your emails. It doesn’t work for groups as if you sent a single texted message to groups you cannot track the exact count of opens for a particular message.

 

email tracking, best email marketing company in india, email tracking tools

 

https://en.wikipedia.org/wiki/Email_tracking

email opens and clicks       email tracking tools      email tracking tools      email tracking tools

B2B Marketing, Digital Marketing, Email Hosting, Email Marketing

What is Lead Nurturing ?

January 7, 2020

Lead Nurturing –

lead nurturing

Lead Nurturing is a process in which relationship is developed with buyers at every stage of sales funnel. Every stage of the buyer’s journey, Lead Nurturing basically focuses on two main elements which are marketing and the communication efforts. On listening to the needs of prospects and also providing the information and answers they need.

  • On average we can say that 50% of the leads in any system are not ready to buy.
  • Almost 80% of new leads never become sales.
  • Companies that excel in the lead nurturing generate 50% more sales-ready leads at 33% lower cost.
  • Makes 47% large purchases than non-nurtured leads.

So, it is effectively developing in today’s buyer-driven market place. However, it means establishing and nurturing buyer relationships with the help of the strategic lead scoring system. Therefore also filling out the framework with a content marketing plan.

To Establish Score Leads In Lead Nurturing –

 

To establish score leads in lead nurturing

Marketing and sales need to get together for developing a lead scoring strategy. Therefore to pinpoint where particular lead is within the brands buying model. Considered as backbone of Lead Nurturing System. It identifies when and how to address each buyer with the most timely and relevant communication. The details of any lead scoring system will be specific because every brand is based upon the industry, niche, and unique audience.

There are many dimensions of Lead Scoring that should be evaluated as we develop our strategy. Some of them are as follows:-

  1. Lead Fit: It describes how a particular buyer matches the brand’s ideal prospect or usual buyer. This introductory level data will help to know if a lead is worth pursuing or not.
  2. Interest: Tracking the online behavior to determine how attractive is our brand to the buyer and it is the next stage of lead scoring.
  3. Behavior: More closely monitoring lead behavior will indicate if the lead is serious about buying or just taking the information.
  4. Buying Stage And Timing: Scoring for the buying stage helps to determine where a buyer is within the brand’s sales model.
B2B Marketing, Digital Marketing, Email Campaign, Email Hosting, Email Marketing

Simple Mail Transfer Protocol

January 6, 2020

Simple Mail Transfer Protocol (SMTP)

SMTP (Simple Mail Transfer Protocol) is part of the Application Layer of the TCP/IP protocol. TCP/IP protocol used in sending and receiving e-mail.  An SMTP server is an application that’s primary purpose is to send, receive, and relay outgoing mail between email senders and receivers. It works with Message Transfer Agent(MTA), to send mail at the correct email address.

This Protocol is used to manage the SMTP (Simple Mail Transfer Protocol)  is limited in its ability to keep the messages at the receiving end, it requires some other protocols that let the user save the messages in a server mailbox and let them download periodically from the server, and those protocols are :

  • POP3: It is a Protocol is used to retrieve emails.
  • IMAP: This protocol allows both access to the mail and managing stored emails.

s soon as it listens for a TCP connection from any client, the Simple Mail Transfer Protocol process initiates a connection on that port. After successfully establishing the TCP connection the client process sends the mail instantly. The SMTP server is the always-on listening mode. A

SMTP is an application layer protocol. If a person wants to send the mails to open the TCP connection to the Simple Mail Transfer Protocol server and sends the mail.

It is an Internet Standard for sending emails on the internet.

Steps of sending mail through SMTP:

The sender prepares the mail and delivers it to the recipient’s mail address. Here, the MTA(Mail Transfer Agent) transfers this mail across the internet.

  • Composition of mail.
  • Submission of mail.
  • Sending mail to the receivers.
  • Processing of mail.
  • Access of mail.

Advantages of SMTP: –

  • It is simple to access the SMTP.
  • It increases the speed of Email Delivery.
  • Cost-effective.
  • Simplicity.
  • It is easy to understand the working of SMTP.

B2B Marketing, Digital Marketing, Digital Marketing Experts, E-commerce Email Marketing, Email Campaign, Email Marketing

Kshitij2020 – The Techno Management Fest

January 6, 2020

The Techno Management Fest 2020 IIT kharagpurMailcot.com is one of the sponsor of the great TECHNO MANAGEMENT FEST 2020 i.e., Kshitij 2020 

  • We are No.1 Mass Mailing Service Provider Company in India. Boost your sales and business with MailCot Bulk Email Marketing Services, we provide email newsletters, email drip campaigns, automated welcome emails, email template design, copywriting, transactional emails, email analytics, contact forms for your website, email software setup, email CRM integration, compliance with GDPR and federal CAN-SPAM laws
  • Mailcot Refine your Email Campaign as it is easy-to-read. Email dashboard shows you which emails are most successful based on the number opened. Whether or not the reader clicked on links or shared your email with friends. Over time, these statistics will tell you what does and doesn’t work with your audience.

Services Provided by Mailcot  

  1. Email Marketing
  2. Transactional Email
  3. Marketing Automation
Artificial Intelligence, Email Marketing

Predictive Analytics Model to Boost Email Marketing Campaign

September 28, 2019

Like Artificial Intelligence, predictive analytics is not a new concept. It has been around for so many years. Like AI, it has recently come to prominence due to the need for the vast amount of structured and unstructured data that every organization is producing. The article will examine how the Predictive Analytics Model helps the business to boost Email Marketing campaigns.

What is Predictive Analytics?

Predictive Analytics surrounded by a variety of statistical techniques from data mining, predictive learning, and machine learning using historical data to predict events. In other words, it uses historical data of humans to predict it’s future action. It has received a lot of attention in recent years due to advancing in supporting technology, particularly in areas of big data and machine learning. For a better understanding of the customers, you can use Predictive Analytics (PA). Once you know what attracts the customer or what he searches then you tailor the message to individual needs directly.

Predictive Analytics Model boost email marketing campaigns

1. Customer segmentation: predictive analysis broadly classifies your audience into three categories:

  • Customers segmented by differences in behavioral patterns.
  • Customers categorized based on their liking to products and services, and
  • A customer that is brand conscious and desire lasting relationships with your company.

These Algorithms note behavioral patterns like the frequency of visits, points of dissatisfaction, which attracts visitors the most, the time they spent on your content, and seasonal variation in buying behavior. The product and brand-related interaction tell you a great deal about what attracts or repels visitors the most.

2. Customer engagement: predicting the probability of the customer engaging the brand in the future

  • The chances of the customer clicking your link in the email: This helps you decide what to send and which information withholds.
  • The likelihood of the customer buying the product: If it’s a first buyer, you need detailed messaging that informs and nurtures the relationship. A repeat visitor would find special offers and discounts more appealing.
  • The possibility of customers unsubscribing from you: An algorithm can automatically suggest an upgraded offer or else different email frequency.

3. Customer retention: maximizing revenues for cross-selling or upselling products

Every sale comes bundled with offers upgrading to better models or cross-selling similar products so that it creates opportunities for expanding sales and boosting revenue. This Predictive Analytics model is useful in deciding the right products, making the right links, and thus addressing the right recommendations through emails. However the most successful are those that respond correctly to the unique interest of customers evidence by individual behavior. But Amazon is far from perfect. Thus email marketers can actually learn from the world’s number one retailer. It goes above and beyond in retaining customers after the first buy. It studies customer profile and buying behavior what customers interested in. And, as a result, buyers see similar products that others have liked with each purchase.

Email Marketing

Email Optimization Technique for Email Marketing Campaign

September 26, 2019

Today more than 75% of marketers admit that they’re investing in email marketing than a couple of years ago. In the year 2014 $2 billion was invested in email marketing. With personal and business emails expected to grow to 333 million by 2022. You need an email optimization technique to target high ROI.

If your inbound marketing strategy is veering toward increasing investment in email marketing, are you focusing on emails alone, or else consider even more marketing techniques?

Readout to discover some result-oriented options to ensure that your email marketing achieves the perfect lift-off.

Email Validation: low-quality recipient lists compromise your email campaigns.

No matter how good your emails are, your campaign success depends on the quality of the recipient list. You’ll find that a 20 to 25% list of recipients disappears, due to unsubscribe, opting-out, or change their addresses.

Inbound marketing: growing your subscribers base and generating leads

What attracts a customer? The value you provide and above all, how you address their pain points. It’s possible to deliver customer satisfaction through a simple tactical move by creating blogs with search-friendly content customized to solve problems the customer is facing.

Consider 4 successful lead-generating strategies:

  • Do A/B testing to increase the visibility of subscriber boxes so that visitors fascinated by your blog should know where to reach you. By removing distractions and positioning the box correctly thus prompt visitors to engage with you at first opportunity.
  • Fill your Blog with informative and knowledgeable attention-grabbers like webinars and podcasts. This strategy is a proactive way of overcoming customer churn with a steady stream of new subscribers.
  • When the customer reaches for the unsubscribe button, present him with a preference that offers multiple emailing options, such as fewer emails that convey only relevant offers and discounts. Alternatively, ask your customer if you can send e-brochures and white papers according to customer preferences.
  • Over 80% of successful email marketers reduce their unsubscribe rate, by simply asking readers to choose an email frequency they’re comfortable with.

Targeting the Audience by sending the right message at the right time

The moment customers sense that emails are irrelevant for their needs so they reach for the unsubscribe button. Irrelevancy occurs when you fail to read the audience in contrary to what they need. You have a problem when the right message pings to the wrong people and the wrong message disinterest the right people. Of course, we all know it’s impossible to gauge what thousands of customers want.

If you want to use the Email Optimization technique then luckily you can turn to Artificial Intelligence (AI) and machine learning algorithms. Predictive analysis (PA) is an AI-driven statistical modeling tool that studies consumer browsing behavior and predicts consumer behavior.

Using PA, you can better understand your customers. Once you know what attracts the customer, you can tailor the message to address individual needs directly. By using this method you can able to improve the Email Optimization Technique for your marketing campaign.

 

 

 

 

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