App Store Optimization :The Mobile App Marketing Guide

Today mobile app marketing guide is doing great & work best for the business because of increasing number of mobile users in the world it gave new dimension to the ASO ( App Store Optimization ).

With over 2 million mobile apps in the major app stores, getting your app discovered is one of the biggest issues facing mobile app publishers today.

So it is important to understand the various methods for app marketing for better appearing in the result.

App Store Optimization :The Mobile App Marketing

What is ASO ?

ASO ( App store optimization ) also know as mobile app marketing is a technique that use for optimizing mobile apps for rank high on app store.

The higher your app ranks in an app store’s search results, the more visible it is to potential customers and giving you more traffic and increase the chances of download your app.

Importance of ASO ( App store optimization )

According to Forrester research 83% of people today use apps on their smartphones so there are more than 2 billion apps are present on app stores like google play store & Apple ios, and every day new app is coming for the customers.

So it is very important to optimize our app to get better ranking on app stores, it is very similar to the SEO where we optimize our websites to get better ranking on search results.

The highest ranking on app stores will increase our downloads. ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success.

 Tips for improving your ASO on google play store & ios.

Now lets look the following tips for optimization of your app to get better ranking & increase your app download on google play store & apple ios -:

Include your keyword in your title

Having a keyword in your title can improve your app’s search ranking for that keyword by an average of 10.3%. As a best practice, you want to place your most relevant keyword, regardless of the keyword difficulty, in the title.

According to MobileDevHQ (now renamed to Tune), using keywords in your title can result in up to 10.3% increase of rankings.

App Store Optimization :The Mobile App Marketing Guide

If your keyword is not relevant than it will be difficult to you to get better ranking on app stores, so try to make a keyword rich title for better ranking.

Find the right keywords

Yes!!! It is the most important factor in ASO to find the right keyword for your app. A right keyword helps you to get better ranking on app store & it will also increase your app downloads rate, So you should focus on your keywords while doing ASO for your app.

 Where you get keyword idea ?

There are so many platforms available where you can get your keyword ideas for your app. These tools  guide you through the hunt for quality keywords, So lets look some following tools for keyword idea -:

a) Keyword suggestions ( only for ios developers)

b) Uber Suggest.

c) One Look Reverse Dictionary.

Remember that your keyword must be relevant to your content, but irrelevant keyword to your apps. You want your apps to be found by users who will actually download and enjoy your apps.

Put your keyword in the right place

It is also very important factor for app store optimization, your app keyword should have right place in optimization process now lets look where you can put your keywords for better ranking on app store -:

a) Your Title.

b) In your description.

Find your target audience

Your app marketing success depends on audience you choose for your app. So its very important thing to find your target audience, a audience that have interest in your app & they download it in first impression of your app. For example lets look the PUBG game app, you known this game very well because its best action mobile game in india and today everyone play this game on their mobile devices. So what is the success mantra of this mobile game app ?  you know what ?.. its target audience!!!. Pubg game target audience is basically youth and smartphones users.

Write Quality App Description

The Google Play Store provides you with a short description field (up to 80 characters) and a long description field (up to 4,000 characters) to describe your app.

A good and quality description can increase your download rate & it also important for ranking your app, So you should write good and informational description to help peoples to understand your app better or you can also add some features of your app in the description.

Do apps with higher ratings rank higher in search results?

Do apps with better ratings rank higher? Yes.

Based on test, there is a clear trend showing that apps with higher ratings also rank higher for keyword difficulty.

Ratings play a major role in apps ranking because a better rating can attract customer to download your app and the more downloads will boost your ranking on app stores. It is also very important factor for popularity of the app.

Now lets look the data that shows the importance of rating in search results -:

App Store Optimization :The Mobile App Marketing Guide


Conclusion -: To reap the rewards of ASO, you need to invest time and effort. If you do, you’ll have a consistent channel driving traffic to your app. Being found is one of the most difficult challenges for mobile apps, but it is a problem you can actively solve.

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