- Connect : Email
- Sales: sales@vmayo.com
- Support: support@vmayo.com
- Billing: billing@vmayo.com
- CALL : Call now
- USA: +1-510-4435113
- UK : +44-1258808421
- India: +91-141-3568247
However, many retailers who have listed their products in the Amazon marketplace management are failing to see as many sales as they hoped for. Competition on Amazon is high, especially for the resellers of branded products that are sold by multiple retailers at any one time. To succeed on Amazon you really need to stand out from the crowd. So here are our 5 tips on how you can set yourself apart from the competition by improving your product listings and customer experience.
Visibility
First of all, to succeed you need to be found. Most shoppers on Amazon start their journey by using the search bar, so if you aren’t showing up in the search results for the relevant customer queries then you’re unlikely to be found. To encourage Amazon to list your products in the search results, make sure that you are:
- Composing your product names and descriptions with keywords in mind. Be as detailed as possible and think about the phrases Amazon customers might use when searching for your products. Include the year or model where applicable. Avoid abbreviations – unless widely and commonly used by your target audience.
- Populating all 5 search terms. This is a great place to add phrases or keywords that don’t fit naturally into your product names and descriptions. It’s also a place to add common misspellings of your products without them showing on your product listing.
- Stick to Amazon’s product guidelines and provide all the required and recommended attributes you can. Regularly check and fix any issues causing suppressed or failed inventory.
Winning the Buy Box will further increase your visibility. Amazon awards the Buy Box to sellers who they see as providing a great buying experience. This means that you need to be considering things like:
- How competitive your prices are.
- How positive your seller and product reviews are.
- The shipping options you offer, including cost and timescales.
Customer Expectations
To better set customer expectations and reduce your level of returns, make sure that your product descriptions are as detailed as possible. Provide high-quality, professional photography including close-ups of all key details and features so that the customer can confirm that they have found the correct product and knows exactly what they will receive.
Pay attention to any reviews where customers say that the item they received is not as described. You may need to review your description and photography to provide more precise information.
Product & Seller Reviews
As mentioned, the product and seller reviews you receive are crucial to your visibility and performance on Amazon. They increase trust in you as a seller and allow the user to determine whether the product is the right one for them.
They also provide you with valuable insight into how customers perceive your listings and highlight any missing or misleading information.
To increase the number of reviews you receive to make sure that you’re requesting reviews from customers on any post-purchase emails you send out.
Always reply to negative reviews. If possible, it’s good to do this publicly to show customers that you read all reviews and are willing to put any issues right. Be careful not to respond emotionally but be clear that you’ve taken on board the customer’s feedback. Provide details of what you plan to do to rectify issues and prevent them from occurring again.
Marketplace Management
Make sure that you have a robust system in place to manage your Amazon marketplace orders and stock levels. This can prevent many customer service issues such as overselling or delayed dispatch. Issues which could cause canceled orders, poor reviews, and poor performance metrics.
Our marketplace management software, M3, integrates directly with retailers’ Venditan Commerce installations to create a truly omnichannel experience. Fluctuations in stock levels as a result of sales, returns and deliveries across all marketplaces are updated in real-time so that stock levels on Amazon are as accurate as possible. Depending on the size of the retailer and their stock-holding, stock level buffers are often put in place to prevent overselling.
M3 marketplace management software ensures that all orders flow down from Amazon Seller Central into a retailer’s Venditan Commerce installation.
Fulfillment By Amazon
Using Fulfilment By Amazon (FBA) significantly improves customer service as it means customers have access to support directly from Amazon 24 hours a day, 7 days a week. This includes support for local languages.
Products fulfilled by Amazon are also automatically eligible for Amazon Prime. This is a huge competitive selling point, improving convenience and customer satisfaction.[:in]However, many retailers who have listed their products in the Amazon marketplace management are failing to see as many sales as they hoped for. Competition on Amazon is high, especially for the resellers of branded products that are sold by multiple retailers at any one time. To succeed on Amazon you really need to stand out from the crowd. So here are our 5 tips on how you can set yourself apart from the competition by improving your product listings and customer experience.
Visibility
First of all, to succeed you need to be found. Most shoppers on Amazon start their journey by using the search bar, so if you aren’t showing up in the search results for the relevant customer queries then you’re unlikely to be found. To encourage Amazon to list your products in the search results, make sure that you are:
- Composing your product names and descriptions with keywords in mind. Be as detailed as possible and think about the phrases Amazon customers might use when searching for your products. Include the year or model where applicable. Avoid abbreviations – unless widely and commonly used by your target audience.
- Populating all 5 search terms. This is a great place to add phrases or keywords that don’t fit naturally into your product names and descriptions. It’s also a place to add common misspellings of your products without them showing on your product listing.
- Stick to Amazon’s product guidelines and provide all the required and recommended attributes you can. Regularly check and fix any issues causing suppressed or failed inventory.
Winning the Buy Box will further increase your visibility. Amazon awards the Buy Box to sellers who they see as providing a great buying experience. This means that you need to be considering things like:
- How competitive your prices are.
- How positive your seller and product reviews are.
- The shipping options you offer, including cost and timescales.
Customer Expectations
To better set customer expectations and reduce your level of returns, make sure that your product descriptions are as detailed as possible. Provide high-quality, professional photography including close-ups of all key details and features so that the customer can confirm that they have found the correct product and knows exactly what they will receive.
Pay attention to any reviews where customers say that the item they received is not as described. You may need to review your description and photography to provide more precise information.
Product & Seller Reviews
As mentioned, the product and seller reviews you receive are crucial to your visibility and performance on Amazon. They increase trust in you as a seller and allow the user to determine whether the product is the right one for them.
They also provide you with valuable insight into how customers perceive your listings and highlight any missing or misleading information.
To increase the number of reviews you receive to make sure that you’re requesting reviews from customers on any post-purchase emails you send out.
Always reply to negative reviews. If possible, it’s good to do this publicly to show customers that you read all reviews and are willing to put any issues right. Be careful not to respond emotionally but be clear that you’ve taken on board the customer’s feedback. Provide details of what you plan to do to rectify issues and prevent them from occurring again.
Marketplace Management
Make sure that you have a robust system in place to manage your Amazon marketplace orders and stock levels. This can prevent many customer service issues such as overselling or delayed dispatch. Issues which could cause canceled orders, poor reviews, and poor performance metrics.
Our marketplace management software, M3, integrates directly with retailers’ Venditan Commerce installations to create a truly omnichannel experience. Fluctuations in stock levels as a result of sales, returns and deliveries across all marketplaces are updated in real-time so that stock levels on Amazon are as accurate as possible. Depending on the size of the retailer and their stock-holding, stock level buffers are often put in place to prevent overselling.
M3 marketplace management software ensures that all orders flow down from Amazon Seller Central into a retailer’s Venditan Commerce installation.
Fulfillment By Amazon
Using Fulfilment By Amazon (FBA) significantly improves customer service as it means customers have access to support directly from Amazon 24 hours a day, 7 days a week. This includes support for local languages.
Products fulfilled by Amazon are also automatically eligible for Amazon Prime. This is a huge competitive selling point, improving convenience and customer satisfaction.[:gb]However, many retailers who have listed their products in the Amazon marketplace management are failing to see as many sales as they hoped for. Competition on Amazon is high, especially for the resellers of branded products that are sold by multiple retailers at any one time. To succeed on Amazon you really need to stand out from the crowd. So here are our 5 tips on how you can set yourself apart from the competition by improving your product listings and customer experience.
Visibility
First of all, to succeed you need to be found. Most shoppers on Amazon start their journey by using the search bar, so if you aren’t showing up in the search results for the relevant customer queries then you’re unlikely to be found. To encourage Amazon to list your products in the search results, make sure that you are:
- Composing your product names and descriptions with keywords in mind. Be as detailed as possible and think about the phrases Amazon customers might use when searching for your products. Include the year or model where applicable. Avoid abbreviations – unless widely and commonly used by your target audience.
- Populating all 5 search terms. This is a great place to add phrases or keywords that don’t fit naturally into your product names and descriptions. It’s also a place to add common misspellings of your products without them showing on your product listing.
- Stick to Amazon’s product guidelines and provide all the required and recommended attributes you can. Regularly check and fix any issues causing suppressed or failed inventory.
Winning the Buy Box will further increase your visibility. Amazon awards the Buy Box to sellers who they see as providing a great buying experience. This means that you need to be considering things like:
- How competitive your prices are.
- How positive your seller and product reviews are.
- The shipping options you offer, including cost and timescales.
Customer Expectations
To better set customer expectations and reduce your level of returns, make sure that your product descriptions are as detailed as possible. Provide high-quality, professional photography including close-ups of all key details and features so that the customer can confirm that they have found the correct product and knows exactly what they will receive.
Pay attention to any reviews where customers say that the item they received is not as described. You may need to review your description and photography to provide more precise information.
Product & Seller Reviews
As mentioned, the product and seller reviews you receive are crucial to your visibility and performance on Amazon. They increase trust in you as a seller and allow the user to determine whether the product is the right one for them.
They also provide you with valuable insight into how customers perceive your listings and highlight any missing or misleading information.
To increase the number of reviews you receive to make sure that you’re requesting reviews from customers on any post-purchase emails you send out.
Always reply to negative reviews. If possible, it’s good to do this publicly to show customers that you read all reviews and are willing to put any issues right. Be careful not to respond emotionally but be clear that you’ve taken on board the customer’s feedback. Provide details of what you plan to do to rectify issues and prevent them from occurring again.
Marketplace Management
Make sure that you have a robust system in place to manage your Amazon marketplace orders and stock levels. This can prevent many customer service issues such as overselling or delayed dispatch. Issues which could cause canceled orders, poor reviews, and poor performance metrics.
Our marketplace management software, M3, integrates directly with retailers’ Venditan Commerce installations to create a truly omnichannel experience. Fluctuations in stock levels as a result of sales, returns and deliveries across all marketplaces are updated in real-time so that stock levels on Amazon are as accurate as possible. Depending on the size of the retailer and their stock-holding, stock level buffers are often put in place to prevent overselling.
M3 marketplace management software ensures that all orders flow down from Amazon Seller Central into a retailer’s Venditan Commerce installation.
Fulfillment By Amazon
Using Fulfilment By Amazon (FBA) significantly improves customer service as it means customers have access to support directly from Amazon 24 hours a day, 7 days a week. This includes support for local languages.
Products fulfilled by Amazon are also automatically eligible for Amazon Prime. This is a huge competitive selling point, improving convenience and customer satisfaction.[:au]However, many retailers who have listed their products in the Amazon marketplace management are failing to see as many sales as they hoped for. Competition on Amazon is high, especially for the resellers of branded products that are sold by multiple retailers at any one time. To succeed on Amazon you really need to stand out from the crowd. So here are our 5 tips on how you can set yourself apart from the competition by improving your product listings and customer experience.
Visibility
First of all, to succeed you need to be found. Most shoppers on Amazon start their journey by using the search bar, so if you aren’t showing up in the search results for the relevant customer queries then you’re unlikely to be found. To encourage Amazon to list your products in the search results, make sure that you are:
- Composing your product names and descriptions with keywords in mind. Be as detailed as possible and think about the phrases Amazon customers might use when searching for your products. Include the year or model where applicable. Avoid abbreviations – unless widely and commonly used by your target audience.
- Populating all 5 search terms. This is a great place to add phrases or keywords that don’t fit naturally into your product names and descriptions. It’s also a place to add common misspellings of your products without them showing on your product listing.
- Stick to Amazon’s product guidelines and provide all the required and recommended attributes you can. Regularly check and fix any issues causing suppressed or failed inventory.
Winning the Buy Box will further increase your visibility. Amazon awards the Buy Box to sellers who they see as providing a great buying experience. This means that you need to be considering things like:
- How competitive your prices are.
- How positive your seller and product reviews are.
- The shipping options you offer, including cost and timescales.
Customer Expectations
To better set customer expectations and reduce your level of returns, make sure that your product descriptions are as detailed as possible. Provide high-quality, professional photography including close-ups of all key details and features so that the customer can confirm that they have found the correct product and knows exactly what they will receive.
Pay attention to any reviews where customers say that the item they received is not as described. You may need to review your description and photography to provide more precise information.
Product & Seller Reviews
As mentioned, the product and seller reviews you receive are crucial to your visibility and performance on Amazon. They increase trust in you as a seller and allow the user to determine whether the product is the right one for them.
They also provide you with valuable insight into how customers perceive your listings and highlight any missing or misleading information.
To increase the number of reviews you receive to make sure that you’re requesting reviews from customers on any post-purchase emails you send out.
Always reply to negative reviews. If possible, it’s good to do this publicly to show customers that you read all reviews and are willing to put any issues right. Be careful not to respond emotionally but be clear that you’ve taken on board the customer’s feedback. Provide details of what you plan to do to rectify issues and prevent them from occurring again.
Marketplace Management
Make sure that you have a robust system in place to manage your Amazon marketplace orders and stock levels. This can prevent many customer service issues such as overselling or delayed dispatch. Issues which could cause canceled orders, poor reviews, and poor performance metrics.
Our marketplace management software, M3, integrates directly with retailers’ Venditan Commerce installations to create a truly omnichannel experience. Fluctuations in stock levels as a result of sales, returns and deliveries across all marketplaces are updated in real-time so that stock levels on Amazon are as accurate as possible. Depending on the size of the retailer and their stock-holding, stock level buffers are often put in place to prevent overselling.
M3 marketplace management software ensures that all orders flow down from Amazon Seller Central into a retailer’s Venditan Commerce installation.
Fulfillment By Amazon
Using Fulfilment By Amazon (FBA) significantly improves customer service as it means customers have access to support directly from Amazon 24 hours a day, 7 days a week. This includes support for local languages.
Products fulfilled by Amazon are also automatically eligible for Amazon Prime. This is a huge competitive selling point, improving convenience and customer satisfaction.
Related Posts
5 Reasons Why B2B Companies Should Launch Online Marketplaces
B2B Ecommerce is a short form of business-to-business electronic commerce, is selling products or services between two or more businesses through the internet. In general, it is used to upgrade capability for companies. With Ecommerce website, orders…
- March 13, 2018
- 2 mins read
Recent Posts
Archives
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- July 2017
- June 2017
- May 2017
- April 2017
- December 2016
- February 2016
- January 2016
- February 2015
- January 2015
Categories
- Accounting Services
- Affiliate Marketing
- Amazon Marketplace Management
- Artificial intelligence
- Best Cloud Telephony
- Best Cloud Telephony Service
- Blog
- Blog SEO
- Bulk Email Marketing Srvices
- Business Branding
- Call Center Services
- Campaign Management
- Cash Flow
- CCTV Monitoring Services
- Churn Rate
- Cloud Services
- Cloud Telephony
- Content Marketing
- Conversion Optimization
- Creative
- Custom Software
- Customer Intelligence
- Cyber Security
- Cyber Security Spam
- Devices And Tools
- Digital Intelligence
- Digital Marketing
- E-commerce Marketig
- E-commerce Marketing
- Ecommerce Marketing
- Educations Marketing Sector
- Election Campaigns
- Email Marketing
- Email Marketing for Hospitals
- Email Support Services
- Enterprise Solutions
- Facebook Marketing
- Financial Services
- General
- Google Tools
- Inbound Call Center
- Infrastructure Management
- Insights
- Inspirational Quotes
- Invoice Processing
- Loan Processing Support
- Marketing
- marketing Automation
- Marketplace Management
- Mobile Development
- Mobile Marketing
- Mortgage Loan Processing
- National Icon Award 2018
- Offers
- On-Page SEO
- Online Marketing
- Outbound Call Center
- Outsourcing
- Payroll Processing Services
- Post-closing Support
- QuickBooks Accounting
- Restaurant Management
- Retail Management
- Retention Email Marketing
- Retention Marketing
- Retention Marketing Tool
- Salesforce Consulting Service
- Salesforce Solutions
- SAP Services
- Search Engine Optimization
- SEO Blogs
- SEO Technique
- SEO Tips 2019
- Server Optimization
- SMS Reminders
- social bookmarking sites 2019
- social media marketing
- Software Development
- Software Testing
- Tech
- Technology
- Telemarketing Service
- Telemarketing Services
- Telephony Service
- Uncategorized
- Virtual Reality
- Virtual Receptionist
- World
Recent Comments