Drag & Drop Campaigns are a part of automated email marketing strategy that includes sending pre- written messages according to a predefined schedule.
By drag & drop campaigners you can make beautiful responsive campaigns and send it to your recipients in a very short span of time. With this you can add multiple features to your email like a link of any social media application (Facebook, Instagram, LinkedIn etc.), image, video, graphs etc. by simply dragging your required feature and dropping it to the desired position. This helps in generating or increasing customer engagement. These campaigns are attractive as well as interactive.
Such campaigns help you to deliver relevant and well scheduled emails.Also sending emails that turns out to be relevant and are quite likeable by your recipients can help to improve your sender reputation and could increase your customer retention.
What features your Drag & Drop Editor should consist? #
- Text and title block:- Your editor should have a feature of adding text and title blocks as it is a very necessary tool to add useful and essential information to your email. Text block contains the content you want your customers to read and the title block contains a Relevant title to your added content.
- Image and Text Image- To Make your campaign look more attractive and interactive you should add images and text images with the help of this tool.
- Additional Templates- Your editor should provide you a feature to add extra templates. For example, if you want to add a discount or an offer template you can drag a specific template from this tool and drop it wherever you wish.
- Video feature- If you wish to insert a video to engage your recipients you can add a URL of the video you want to add from this feature.
- Links & icons – Any social media link with icon can be attached to the campaign with this feature.
- Themes- You can choose any specific theme or can customise your own theme.
