- June 16, 2021
- Posted by: vmayo
- Categories: Digital Marketing, Facebook Marketing, social media marketing
As we all know, Facebook’s algorithms greatly reduce the natural coverage. If our goal is right then naturally paid advertising is an effective way to bring in good results. But beyond that we can also do some additional features with some targeting marketing.
One of which is Facebook Group Marketing. If used properly, a business can increase website traffic, increase sales and expand global technology fans to acquire more potential customers.
Facebook groups have been around for a long time, but not every operator can harness the potential. Before deciding to use Facebook Groups, you should consider Facebook Group Marketing Tips:
7 Facebook Group Marketing Tips
1. Preliminary analysis
Before you start working for Facebook group marketing, we need to do some analysis. Because Facebook group is not suitable for every different group. Working in Facebook group B2C is more useful. Less likely to be used in B2B. However, no matter what kind of business you are doing, you must understand the situation.
In the Search box, you can enter a topic of interest, then click the Group box. Use different keywords to find out the existence of the group. Many groups can have thousands or even hundreds of thousands of members, with great potential for the company internationally.
Some groups are public, can be added directly, but many groups are private, requiring approval from management staff. After joining the group, you should read the terms.
Because not every group allows ad posts to be posted, and they remove your content from the group at any time.
Similarly, the frequency of posting to multiple groups at the same time can be flagged as spam by group members. And your posts may be suspended. Facebook does not specify restrictions in this regard.
Therefore, it is necessary for us to spend a lot of time in analysis, in-depth research. Choose the group that best suits your business, and target only certain groups.
2. Communication with the target market
The biggest advantage is to Facebook Groups, in which a large number of users are focusing on one topic in one place. This makes it easier to communicate with a smaller group of members of the public. Be it your posts or others you can comment on your products and services.
Facebook groups make it possible to interact with each other effectively. They are sources of information about the interests and needs of the target market and users.
You cannot create a Facebook page, Facebook Groups only include profiles through Facebook. That’s why you should have your own personal Facebook page. If you want to separate your business profile from your Facebook profile, you can create a new profile. For Facebook Group collaboration and business purposes only.
You can also create a Facebook Group Association home page, and then publish directly within the Facebook name of the home page.
3. Existing group
In short, your target market/industry may already belong to Facebook groups, in which case choose the most appropriate one and join the request. Reach out to existing members in the group, and analyze potential customers. Before you can create your own group, you can interact with the members of the group you have created.
4. New groups
Join existing groups to help promote your brand, products and business. But you must follow the rules of others. But as long as you create your own group, its management is entirely up to you. You can use it according to your need. Finding a large number of members is not easy, but with all the effort and patience, everything is worth it.
You can focus on a wide range of subjects and different industries. Like fashion, sports, marketing or events. You can contact and invite members to join a fan page in a new group, but people often find a group that interests them and recommend it to friends.
Before you start creating your group on Facebook, you need to decide why and how to use it.
When you create a group, you can set it to:
public – Anyone can see the contribution of all the members.
Closed –Anyone can find this group, but only members can see this post.
Private – Only added members can search groups and see their posts.
Facebook offers a lot of tools to set up groups. You can set group admin action on post. Which operations are better depends on your goals, and you need to consider all aspects thoroughly.
If you want to increase your participation, it is best to choose a public group. So that everyone can share it in the group. If you want to create a group as customer support, it is best to turn it into a closed group. Private groups are good for team members or employees of different companies.
After selecting the type of group, complete the description, set a flag, location, and enter the site and email address. After creating a new group, write a few posts so that new members can read some content that is very interesting to them.
5. Post it
One of the major benefits of using groups is that your posts will appear across multiple channels as opposed to dynamic messages, which are becoming increasingly difficult to view over time. From Facebook posts, groups will appear in a user notification, informing users to understand the post. However, it is recommended to use it when publishing a major event, otherwise, the user will block these notifications and eventually forget the existence of the group. Your goal should be to make sure the group doesn’t find value for customers and get used to loving them.
6. Invite new members
If you are a Facebook group owner, you can invite new members to join your group from your profile and Facebook page. Also, invite to post a group on the website, send a group message to all your contacts via press release and share a link to post a new group on all your active social media platforms. A great way to join a group.
7. Content Strategy
Before starting a new small group, it is essential to determine the content of the long-term strategy to achieve the group’s goals. For example, contact a new customer who purchased your product to enter the group. Content type can be educational, entertainment etc. Here are some tips for group content we’ve collected:
1) Tutorial– A great way to connect users.
2) test– May be used as a tool to collect data for you.
3) Survey–Will help you to get new content ideas.
4) Q&A- The Q&A on the site has become very popular among many groups.
5) Challenges- Has become a popular activity in the group. Ask a challenge and invite members to join. Challenges can also be available on a daily basis, allowing members to post information on specific topics, for example, you can ask members to post photos of your product or business.
Facebook groups are a very effective tool for increasing engagement. So you can stop what these groups can bring to you. Don’t forget that you should not only focus on Facebook group marketing but also add value to its members.