- October 12, 2021
- Posted by: Tanu Shyara
- Categories: Marketing, Mobile commerce, Mobile Development
M-commerce services is now a fundamental part of modern life, enabling shopping using mobile apps to do business. From the purchase of goods and services to their payment, m commerce applications have become a daily part of the lives of most consumers. Focusing on ways businesses can integrate commerce into their business models. Or you can improve your presence in commerce services. And that should be the priority.
Types of M-Commerce Services and Applications
1. Finance and Payments:
It is one of the most user-friendly types of m-commerce services and applications. It is becoming increasingly common for some people to use the mobile app Pay. Apps like Google Pay or Apple Pay mean the customer doesn’t even need to carry a wallet, their payment information stays on their phone.
Apps means apps like Google Pay or Apple Pay. There is no need for the customer to even carry the wallet. Their payment information remains on their phone. Not every generation has adopted it as their payment standard. But very soon it will be either in cash or even with credit.
Clients also want financial institutions such as credit unions and stockbrokers to access, deposit and transfer accounts on their mobile apps. It is important for businesses with a physical presence to ensure that they can check out through the M-Commerce application. Whereas online businesses want to ensure that they allow their customers to check their accounts through the m commerce application option.
M-commerce businesses are changing the way we do retail and even wholesale. IKEA offers customers an app downloadable app that acts as an AR catalogue. Customers can take pictures of their locations. And use the AR app. You can superimpose your space to try before buying furniture.
This type of technology gives the customer a better understanding of a product at their location. And help reduce the renewal and return rates seen by the business. They not only improve the customer experience but also help the bottom line of many businesses.
How can a variety of e-commerce services and applications help you increase your brand awareness and use marketing tools? Imagine owning a bookstore and a fast food restaurant. What if you could use location based mobile marketing and help you reach your customers? when they were at your physical location.
Using an SMS app to send coupons to customers or branded apps to announce flash sales or in-store discounts is a great way for your M-Commerce app to do some of its work.
4. Tickets and Entertainment:
In today’s time phones are the keys of the world. You can use an app to unlock your front door with Wi-Fi or a date enabled door lock. You can also use it as your pass for airline tickets and concert tickets. Not only does this provide increased convenience to your customers, but it also has an impact on the environment. Which can be a boost for your brand.
5. Entertaining and Games:
Games like Pokémon GO and the Harry Potter games have changed the nature of mobile entertainment. With the augmented-reality landscape, more people are interested in the game. These games help fulfill an unfinished pop culture. Which enables users to participate in such a universe.
Whom he is a fan of and also plays social games with others. Game developers have opportunities to monetize their apps by buying these apps as well as selling advertiser space and time.
One of the most revolutionary types of m-commerce services and applications is in the field of health care and wellness. First, US companies like Walgreens and CVS have pharmacy-specific apps that allow users to fill their prescriptions online and pay for them more easily via pickup or delivery. Apps like Lemonaid Health provide easy access to prescriptions without the need to see a doctor in person.
Other companies, such as Cess and Teladoc, use an easy-to-use app interface to help people visit doctors using just their smartphones. Affordable and without waiting appointments, these apps help patients get the medical treatment they need. While most of these services can only be used to diagnose, treat and advise minor issues that do not include a personal exam like a cold, flu or UTI, they have the potential to help make medical care more efficient.