- June 5, 2019
- Posted by: vmayo
- Category: Campaign Management
If you are spending money on Google Ads, you are wasting money on Google Ads and also your precious time. We all are. One way or another, we all know that behind every story of advertisers who are losing money through pay-per-click marketing campaigns via Google AdWords. Unfortunately, many Digital Marketers or businessman have experienced it first hand or know of someone who has. If you’re not a professional or a marketer who spends all their time in Google Ads, every time it’s not possible to keep track of everything. Here in this article, you will see 5 ways to stop wasting money in Google AdWords.
However, Don’t lose hope! There are things you can do to change it for not wasting money in Google AdWords. You probably will still spend money on Google Ads for people who will never become your customers. But you can always find ways to improve and reduce the amount of money you spend on people who won’t ever convert, and spend more money on those who are ready or will be ready in the future.
Here are some of the common mistakes that every people do to make money when using Google Ads, and how you can correct them.
5 Ways to stop wasting your money
If you’re currently running a set of Google AdWords campaigns and aren’t happy with the return you’re seeing, discover these 5 ways to stop wasting your money pay-per-click marketing budget.
1. Test keyword match types
While adding new keywords in your campaign ad groups, broad match is the default match type your keywords will hold.
However, as the least specific keyword match type, broad match keywords can drive a high percentage of impressions and clicks from unqualified searchers. That said, you can end up spending your budget on unqualified visitors who won’t end up becoming customers.
2. Find long-tail keywords
In this, you have to use Long-tail keywords are labeled as keyword phrases utilizing three or more words. Due to the specificity of long-tail keywords, they tend to be searched. That means smaller opportunities for ad placements and clicks. However, there is usually less competition on long tail search terms.
In addition to less competition, using long-tail keywords to describe a specific offering can help in creating a more relevant and – doing so could improve your Quality Score as well.
3. Research and add negative keywords
Negative Keywords are a way for you to exclude irrelevantly or poorly performing keywords. If you find that a keyword isn’t bringing any traffic, or the people who do search for it aren’t the kind of customers you are looking for, There are better customers out there for you.
4. Not thinking about your audience
You always want to know how your target audience thinks about your company and your service in general. The state of mind are they generally in when they are searching for you? What are their fears? Some common questions that people have? Think about how you can answer these questions and calm these fears in advance before they even contact you, which goes a long way to building trust.
5. No targeted call-to-action
What you want them to do in your ads, and on your landing pages. On the landing pages, make it as easy and obvious as possible where to go and what to do once you get there. Fewer people will drop off at each stage if they know what is coming and what to do.