Electronic mail (e-mail) is one of the most popular network services nowadays. Most e-mail systems that send mail over the Internet using a simple mail transfer protocol (SMTP) to send messages from one server to another. This Article reviews modern email protocols in use today, some of the Steps for Transferring Emails over SMTP Server.

Brief Introduction to SMTP

Steps for Transferring Emails over SMTP Server

If you use transactional emails for your websites or do any form of email marketing, you’ve probably heard the term SMTP. But you might be wondering, what’s SMTP Server and what does it do?

SMTP, which stands for Simple Mail Transfer Protocol, is a communication protocol, or set of regulations, utilize by mail servers to send and receive electronic mails over the internet. This protocol is important for marketers because it directly affects the emails you send and their deliverability.

SMTP Protocol

Steps for Transferring Emails over SMTP Server

A Simple Mail Transfer Protocol works in the following way: –

The sender and recipient of the message are specified
A request is sent to both the sender and recipient to confirm they exist
The message is transfer from the sender to the recipient

Technical Term needs to know

MUA (Mail User Agent)

Full form of MUA is Mail User Agent when you create the message, the client software program you operate is called a Mail User Agent (MUA). when you send your message, you send it to a server called a Mail Transfer Agent (MTA)

Email client (e.g. Gmail, Yahoo, Outlook)

MSA (Mail Submission Agent)

Computer software run on an SMTP server that receives messages from an MUA. It checks for any errors before transferring to an MTA.

MTA (Mail Transfer Agent)

Software that checks recipient domain’s MX record to decide how to continue transferring the message (either to another MTA, or an MDA)

MX Record (Mail Exchanger Record)

Is a resource record that specifies from which server the recipient MUA for that domain can retrieve the message.

MDA (Mail Delivery Agent)

Software that stores messages for batch retrieval for MUAs

Steps for transferring Emails over SMTP Server

Following are the Steps for Transferring Emails over SMTP Server

E-mail get submit using an MUA to a mail server’s MSA
The message is transferred to the server’s MTA (MTA and MSA are generally hosting at the same SMTP server)
The MTA tests the MX file of the recipient domain and transfers the message to another MTA
The message is hand off to the MDA, which saves messages within the right layout for retrieval through the receiving MUA
The receiving MUA requests the message from the MDA (normally with POP3 or IMAP)
The message delivered to the receiving MUA‘s inbox

The SMTP server that you use to send out your emails is related to a particular IP address. This address is directly tie to your deliverability because it’s the address that ISPs use to test your sender reputation.

if you want to gain the high-quality possible deliverability for your bulk emails, you’ll need to apply a professional SMTP-provider that has been set up expressly for the motive of delivering bulk emails

Email Marketing Tips

Best 5 Tips to Optimize Email Marketing Services for Mobile Devices

June 4, 2019

Today Email Marketing Services is a quick paced business society is more liquid and mobile than at any other time in recent memory. And also, as a result, a large number of emails checked on a cell phone or tablet. i.e. a lot of email being looked at and reacted to, means of the portable phone. So it is most likely safe to accept that your clients and prospects are all checking email while on the go. And that means it is basic that you verify your email marketing correspondence. That can easily be viewed on every type of device. In this Article, you will see Best 5 Tips to Optimize Email Marketing Services for Mobile Devices which is mentioned below.

Here are Best 5 Tips to Optimize Email Marketing Services for Mobile Device

From our recently updated mobile Email Marketing Services white paper. Here are our main 5 tips. That you can use to ensure that your emails are enhanced for every single cell phone:

1. Keep Your Title Short

You have limited surface area on a cell telephone and you need to verify your headline has the maximum impact, notwithstanding the little space. Also, the most important and exciting information should be in the first a large portion of the title. So that your reader is more tempted to open your email.

2. Always check and edit the content version of your Email

You need your beneficiary to view your email no matter what device they are on. Although numerous smartphones can read an HTML email. You need to verify you cover all of your bases for those. So, that can just read the content. You can do this by double checking your content adaptation. Simply go into the content form and edit it. So that all connections are clear and that pictures are replace with content.

3. Keep your Body content concise

This is practically a decent general guideline for all B2B email communication and email deliverability. But it is even more proper for versatile messages. Remember that a versatile email reader is likely on the go, so they will just skim the email for relevant details.

4. Limit your design and pay consideration to the size

To verify all messages are viewable on cell phones and tablets, a great dependable guideline is to stay between 500-600px wide. Additionally remember that a few telephones, like Blackberry, have an even more limited display at 320px wide. Try and remember this when planning your messages. Additionally, pay attention to the measure of graphics that you include in your Email Marketing Services.

5. Make your Call to activities clear

Mobile Email Marketing Services should be short and have limited design. So, keep your call to action arrangement and guarantee. I.e. very easy to follow. So, If it is clicking through to a point of arrival. Then, you need to verify the page is also viewable on a cell phone.

Other platforms like Mailcot, Telcob And Vmayo Technologies among others, also offer marketing automation and a complete CRM system. All of which can mean the difference between a good and great email marketing services campaign.

Contact Mailcot Services today to discuss your email marketing services strategy for the Mobile Devices. We can help tailor specific solutions for your brand including Marketing Automation, Mobile Marketing, PPC, SEO, Social Media Management and more.

Latest Trends

How Google Ads Keyword Match Type Works

June 3, 2019

Google Ads Keyword Match Type is important to understand. Ad Keyword Match Types that you must consider in PPC Campaigns. your time and work accordingly on areas that produce the biggest returns.

How do keyword match types work in Google Ads? Keyword match types determine what search queries can trigger your ads in Google.

Here I discuss the topic Google Ads. This article is going to explain what Ads keyword match types.

What is Google Ads?

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Hence, Google Ads is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.

What is Good Google Ads?

A good ad is-
• Is relevant to the keywords in the query
• Gets a high clickthrough rate (CTR)
• Stands out from your competitors
• Includes a call to action
• Achieves a high-quality score

How Google Ads Keyword Match Type Works?

Every keyword you add to your account can be assigned one of four possible match types i.e.

Broad Match
Broad Match Modifier
Exact Match
Phrase Match

Broad Match

Broad match lets a keyword trigger your ad to show whenever someone searches for that phrase. Similar phrases, singular or plural forms, misspellings, synonyms, stemming, related searches, and other relevant variations.

Google Ads (formerly known as Google AdWords) recently introduced a new feature that lets you create keywords that are more targeted than broad match. A greater reach than a phrase or an exact match. With a modified broad match, you put a plus sign (+) in front of one or more words in a broad match keyword.

For example, if you use broad match on “luxury car,” your ad might be displayed if a user types “luxury cars,” “fast cars,” or “luxury apartments.” Google may also match your ad to queries using synonyms. likewise, your ad might display when someone searches for “expensive vehicles,” which doesn’t include any of the terms in your keyword.

Broad Match Modifier

Ads will appear to people who use exact words (or their close variants) within the search phrase. You specify which words must appear. You set a BMM keyword by putting a plus sign in front of any or all words in your keyword. Any word with a + before it must be in the search term, or a close variant of that word. Note that you do not have to put a plus sign in front of every word in your keyword, only the words that have to be in the search term. I like to refer to this as partial or complete modified keywords.

For instance, let’s say you enabled modified broad match in AdWords for the keyword “gel batteries.” If you append the “+” parameter to the word “gel,” Google can only match your ads to queries that include the word gel. If you append it to the word “batteries,” search queries must include that word before you ad can enter the auction.

Exact Match

Exact Match is a keyword match type available to advertisers using Google Ads and Bing Ads. Also, It keyword allows you to reach prospects searching only for the specific keyword you’re bidding on or close variants of that keyword.

Therefore, Impression Share is the percentage of time your keywords and searches queries match up exactly.

However, Google has recently made changes to the exact match type. So using exact match keywords. your ads might match to searches containing synonyms, plurals, or other variations on your keyword.

For example, if your keyword phrase was “black cocktail dress,”. your ad would only be eligible to show up when a user searched for “black cocktail dress” and not for “cocktail dress,” “black dress” or “expensive black cocktail dress.

Phrase Match

Phrase match lets a keyword trigger your ad to show only when someone searches for your exact keyword phrase. And close variations of your exact keyword phrase, with potentially other words before or after that phrase.

For example, if your key phrase was “pet supplies,” your ad could appear when a user searched for “pet supplies,” “discount pet supplies,” or “pet supplies wholesale,” but not for searches like “pet food,” “pet bird supplies,” or “art supplies.” Since the query can contain text before or after your keywords, there is some flexibility, but you are leaving a lot of potential traffic on the table.

Reference- wordstrem

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Steps for Transferring Emails over SMTP Server

Brief Introduction to SMTP

SMTP Protocol