Monthly Archives

December 2018

Email Campaign, Successful Marketing Campaign

Email List Hygiene Advantages that every business’s need

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]Good email list hygiene is the best practice for any email marketing program. Active email addresses are necessary for maintaining your relationship with your users and retaining their loyalty. There are always chances to get invalid, non-responsive and duplicate email addresses. I would like to share a few reasons for the benefits of a clean email list. With a clean email list, hence you’ll have fewer bounces, better deliverability, and increased conversions.

Email List Hygiene
First We Know:-

What is Email List Hygiene

List cleanliness is important to keep the email marketing list viable. A list must be reviewed from time to time to remove bounced email addresses, delete non-licensed subscribers, and update any email address change request. From time to time, it may also be necessary to verify the subscriber’s permission that they still want to receive messages from your company.

Email List Hygiene Advantages:-

Here are Some Email List Hygiene Advantages that can be useful for your Email Marketing.

1. Reducing Bounce Rates

Determine an appropriate bounce suppression strategy for your email list. Cleaning your email list at frequent intervals will keep SPAM and invalid emails from building up on your list of subscribers and possibly to more conversions. So the higher the bounce back, the more risk you run that your email marketing campaign blacklisted.

2. Better Deliverability

Regular cleaning of inactive addresses, which have not responded within a year period will help to prevent deliverability issues caused by emotionally unsubscribed recipients. When you shape up your list to valid emails then you will get better deliverability on your mailing activity. Compare each Email Marketing Campaign (Email Marketing India) to your past history of delivery percentage to see whether you have a problem and then act on it.

3. Increasing Conversions

If your list is loaded with bad, duplicate and invalid email ids, your email marketing (Email Marketing USA) efforts will negatively be affected because subscribers will not receive your email communication. After all, if your subscribers don’t receive your messages, how will you expect them to convert? The more people that get your email the more people should open and the more opportunity for conversion. So Email marketers estimate most of the email revenue derives from targeting to specific segments. If your list contains only active email accounts that can convert into better quality emails being sent out with each Email Marketing campaign that you release.

For more information about Email List Hygiene Advantages, You can check- Mailcot, Vmayo, and Telcob.[/vc_column_text][/vc_column][/vc_row]

Marketing, Marketing Automation, Successful Marketing Campaign

5 Reasons Why Your Business Needs Marketing Automation

Why Your Business Needs Marketing Automation

Marketing automation is a game changer when it comes to generating leads, conversions, and sales. but, only 5% of the organizations are currently using this tool (source: VentureBeat).

Marketing Automation is very useful at this time. Many companies are uncertain whether marketing automation is for them and if it may indeed have a big effect on their enterprise.

In this blog, we share with you Why Your Business Needs Marketing Automation

5 important reasons why you have to don’t forget Marketing automation:-

Marketing Automation, Business Needs Marketing Automation, Business Needs Marketing, Needs Marketing, Business Needs

1.Connect the digital dots of customers and deliver a unified experience:

The manner we stay, shop and look for data has rapidly changed over the years and the use of more than one device is not an exception but a rule that governs the world these days. This fundamental shift in client behavior and the ever increasing expectation of records on demand requires companies to track clients across multiple channels, send enormously choreographed cross-channel campaigns and create a regular consumer experience. Marketing automation does this great thereby bringing in uniformity in all your digital advertising and marketing efforts.

2.Personalize and stay relevant:

The rulebook of advertising and marketing needs you live relentlessly relevant if you want to achieve achievement. It’s that one single differentiator between achievement and failure. Personalization maximizes relevance and drives responses and relationships. the use of a tool like marketing automation, we are able to smartly get consumer insights (right from demographics to client behavior and interests) and send out a highly focused and personalized message to the right client at the right time. 66% of marketers report that improved targeting and personalization are the top advantages of marketing automation. (source: a nation of Marketing-Automation 2018).

3.Improve ROI:

In a country like India, wherein budgets are allotted only on the basis of ROI, what companies look out for is a system that will assist generate revenue. And in relation to generating revenues, the no different tool gives the kind of returns like marketing automation. It offers actual-time actionable metrics that provide key insights into business health and aids in higher decision making. In reality, top businesses indicate that their maximum compelling purpose for implementing marketing-automation is to increase revenue (source: Gleanster).

4.Meets your business goals:

All organizations big and small need marketing automation. For a startup, the only important thing is growth. working on a shoestring budget where the sales rep doubles up as a marketer as properly, startups need marketing automation in order that they have the technical benefit to develop the excellent list, create awareness and promote the products. there are many affordable marketing automation tools that startups, small and medium organizations can use for their marketing desires. For large organizations, advertising and marketing-automation provides a wealth of insights into the big facts and simplifies the lead procedure.

5.Reduce the Long sales cycle and improve lead management:

The average income cycle has extended 22% over the last 5 years (source: Sirius selections) and buyers now take time to educate themselves with the intention to make informed decisions. The lengthening sales cycle is a developing concern that organizations these days face as it does not simply drain time and resources, it also results in lead loss along the way. but with advertising and marketing-automation, you could structure your lead procedure flow and nurture leads basis behavioral triggers and shorten the sales cycle.

Marketing, Marketing Automation, Successful Marketing Campaign

Marketing Strategies to Increase Business Referrals

many marketers forgo referral programs altogether, and those who have referral programs often struggle to get them off the ground. Whether you have a formal referral program in place or not, your business probably already has new customers coming in via word of mouth marketing. By exploring these opportunities, you’ll find yourself in a gold mine.

After all, when someone comes in as a referral, much of the hard work has already been done. Someone else, probably a happy customer, already provided you with credibility and a sense of trust, both of which are needed for creating a sale.

Here Are Some Marketing Strategies to Increase Business Referrals

Marketing Strategies, customer support, customers, customer, MarketingGo the extra mile for subscribers, prospects, and customers

Anytime someone interacts with your business, they should have a good experience. When you provide exceptional experiences, people take notice. When people take notice, they tend to talk. This talk causes referrals.

So, if you’re able to fulfill a client’s needs, that’s great. If you’re able to go above and beyond, that’s even better. By going above and beyond, you set yourself apart from all the noise that surrounds you.

Improve your customer support experience

Obviously, customer service plays a major role in every business. People like to be heard, and they like their problems to be solved. One of the best ways you can encourage referrals is to provide top-notch customer support.

Here are some easy ways to make sure your customer service is in tip-top shape:-

Marketing Strategies, customer support, customers, customer, MarketingBe responsive

Make sure you’re staying on top of things. Don’t let customers comments and questions go unanswered for too long. Stay aware of what’s coming in, and what’s going out in response. As long as you show a little flexibility and sympathy, customers will be more understanding when there are issues.

Be sincere 

The more sincere you are, the better chance you have to make a customer happy. The tone you use, and the way you act towards a customer, can either make or break their experience. If you’re too pushy, you may come off as being insincere. Find the balance, be respectful, and be helpful.

Be consistent 

Create repeatable processes so that all customers are getting equal attention. Set some standards for customer interactions. Make sure you have customer ticketing software in place that helps make things easier.

Build relationships, as people refer people

Undoubtedly, people refer people and not necessarily the business. That’s why it’s essential to build relationships with your customers.

This is especially important if you’re dealing with customers on a one-on-one basis. You need to make sure you’re doing a good job of listening to the customer and making them feel comfortable.

Personalize your interactions as much as you can

The more you can personalize the experience for the customer, the happier they’ll be. Whether that’s remembering information about them, reminding them of something important, or sending them a well-timed promotion, personalization shows customers that you care.

Don’t be afraid to Ask

Even though referrals often happen naturally, it can be difficult to get people to think about you after they leave. That’s why you should always ask for a referral.

In general, customers are usually happiest post-purchase, so this is a good time to ask for referrals. For example, an e-commerce store typically asks for referrals their thank you or receipt pages. This process can be automated, making it easy for you.

Conclusion

Mailcot Suggest Best Marketing Strategies to increase referrals, Marketing Solutions, Improve customer support experience. We Provide Best Email Marketing Services, Marketing Automation Services, IVR Services, Missed Call Alert Services, Bulk SMS Marketing Services, OTP SMS Services, Voice Broadcasting Services and All of Digital Marketing Services

Email Marketing

Reasons: Why Effective Email Marketing is Still a Useful Tool

Many companies shy away from email marketing campaigns because they think it’s an outdated approach. But 65 percent of B2B marketers said email is the most effective channel for revenue generation. And in 2014, email marketing listed as the most powerful tool for customer retention.

effective email marketing campaigns, effective email marketing, effective email, email marketing campaigns, email marketingYou should still use effective email marketing for these six reasons.

1. Effective email marketing can help create lasting relationships

A brand with a strong email marketing strategy can become the local news anchor everyone is excited to see. With useful advice and the latest information, he draws individuals in with his engaging personality and then builds trust so his viewers look forward to hearing from him. Receiving emails that are consistently appealing helps prospects and customers feel connected to your brand.

2. Marketing emails can be hyper-personalized and targeted

With other marketing channels—for example, social media—targeting can only be so granular. In fact, many channels have audience-size thresholds that marketers must meet before their ads will even be served. On the contrary, marketing emails highly targeted and personalized down to an individual user level.

With email marketing software, you can analyze user data, segment your contact lists based on common factors and then send emails addressing the specific needs of recipients. Prospects and customers will appreciate this personal touch and be more inspired to interact with your brand.

3. Effective email marketing keeps your brand top of mind

According to a study by Blue Hornet, 34 percent of Americans check their email “throughout the day,” which means companies that aren’t using email marketing are missing out on countless opportunities to link up with prospects and customers.

Your content should be where your target buyers spend their time. If you have their email addresses, you know they have an inbox they are checking regularly. So be there when they are.

4. Effective Email Marketing Campaigns are (relatively) inexpensive

Should you decide to purchase marketing automation or customer relationship management software (which we highly recommend), there will be an initial financial investment. However, after that first expenditure, the cost is often less than a penny per message. With email marketing, you won’t have to worry about media buys or postage or print charges (like in direct mail).

On top of that, marketing automation software reduces the time commitment associated with email marketing—scheduling, sending, database maintenance—making these campaigns even more cost-effective.

5. Emails, in general, are action-oriented

Emails naturally prompt responses—replying, forwarding, clicking through. By including direct calls-to-action (CTAs) with clear benefits in your messages, you can take advantage of this impulse to react and drive traffic to your site or encourage the desired conversion event.

Don’t be afraid to include multiple CTAs in your emails. A common mistake marketers make is stuffing as much into the message as possible. A better tactic is to provide enough information to pick the target’s interest and then include links where he can learn more. But be sure not to use too many CTAs, which can overwhelm the reader—try to keep the total below three.

6. Email marketing is measurable and testable.

One of the great things about email marketing campaigns is the objective metrics—delivery rate, open rate, and click-through rate, among others. Marketers can evaluate performance and make data-driven decisions about how and where to optimize. This is a benefit not all marketing avenues have.

Email marketing also lends itself well to A/B testing. Marketers can test several different elements, including the subject line, email length and CTAs. You can make confident decisions about which approaches work and which don’t.

While email marketing is a great strategy, it’s important to keep in mind that if your messages not crafted properly, it may be all for naught.

Marketing, Marketing Automation

Marketing Automation for any small Business

Without the benefits of marketing automation, small businesses will always struggle to survive in a customer-centric environment. The truth is that the key to development is not the best product or services. It does not even have pricing strategies, nor is its customer service. This is customer experience. It is able to connect with customers, gives them what they want, and people feel special. It is a personal touch, capable of pulling out successful companies – even with the help of technologies such as large enterprise operations – Email marketing automation.

Without Marketing Automation, you always remain at the mercy of your competitors’ business and marketing decisions. With it, you have to do a lot because you will have the tools for which you need to increase and maintain your business. Take a look at the benefits of small businesses having experience with marketing automation.

Some benefits of Marketing Automation & Email Marketing For small businesses

Personalization will get more Attention

Personalized emails provide six times more transaction rates and result in higher free rates of 29 percent. 79 percent of consumers claim that if they are personalized to reflect the previous interaction, then they are more likely to engage with the proposal.

78 percent of internet users say that relevant material promotes equality that they will buy. With the marketing automation software, you can split into groups to help customers send and share relevant content only.

You can also manage emails with specific customer data including your name, preferences and transaction history. In this way, you are a debtor individually that they may be interested. Which means, they are more likely to answer.

Access to Insightful Customer Data

What do you know about your customers’ wants and needs? What are their barriers to making a purchase? Do you know when their expectations change?

With the right marketing automation platform, you can collect, organize, and analyze your customers’ data, offering a wealth of information at your fingertips. You can then use this information to create better buyer personas and to continually update them, to make smarter business decisions, and to create a better customer experience.

Enhanced Customer Experience

Getting customer experience right goes far beyond personalization. It’s about knowing what’s relevant to your customers. What channels they want to engage through. And what they expect at each touchpoint along the customer journey.

Any big brand marketing expert will tell you, delivering a customer experience your buyers can’t resist isn’t easy. There are a lot of moving parts because you have to factor in different buyer stages as well as buyer segments – and what is trending in your industry right now.

That’s why marketing automation is not just useful for Customer Experience, it’s necessary. Marketing automation is the platform from which you send out relevant email marketing campaigns and personalized follow-up messages. It’s where you can track your online interactions and use A/B testing to learn what actions and what content resonates the most with your customers.4

Marketing Automation is Lead Nurturing Platform

With your marketing automation software, you can nurture the leads you’ve worked so hard to generate with your content marketing strategy and other demand generation tactics. The benefit of your marketing automation is that you are able to clearly identify elements of high-performing nurture content when you keep a close eye on open, click through, and conversion rates. When you can see what is working to convince your leads to convert, you can further those elements in other areas of your marketing.

Workflow Efficiency

A lot of small businesses jump into marketing automation in the first place for this benefit – more efficiency. With the right technology, you can streamline your workflows, get more done with fewer resources, and cut costs. And this is where your investment in software starts to pay off.

But, this is also the benefit you want to examine closely when deciding which marketing automation platform is right for your organization. Marketing automation tools are an investment. The trick to not overextending your budget is to identify what you need and start there.

Let’s Conclude

With the help of the right marketing automation software, you can convert more leads into customers and retain more of the customers you already have. Which means, your business grows and your budget expands. What’s more, you get to finally take control of every decision – and stop leaving the fate of your business in the hands of an insecure budget.

Daily. Someday is not a day of the week. Class aptent taciti.
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