A powerful method to Perform Lifecycle Email Marketing

Rather than discrete email campaigns sent from time to time. Email marketers have begun to incline toward a progression of connected email campaigns covering the full life-cycle of a business.

What is life-cycle email marketing?

Lifecycle email marketing is a client arranged. And also, coordinated email marketing strategy based on the idea of conveying consequently. In which the right message to the right person at the right time on a regular basis throughout the entire business cycle.

How does lifecycle marketing look?

Event-triggered messaging from the moment people are searching for to the moment they have become evangelists and advance your services or products to others. We have separated the client life-cycle in eight stages:

Awareness of your image, item or service after having searched for data
Deeper knowledge by accepting informative and educational data from you
Thought of your item or service when you exhibit your aptitude
Determination of your item or service having attempted several options apart from yours
The first buy comes just in the middle of a cycle!
Fulfillment with the experience and your client care administration
Maintenance and loyalty by making repeated buys
Informal spreading to others and promoting your brand

Why perform lifecycle email promoting?

So, More advertisers are getting to be mindful of the effectiveness of lifecycle email marketing messages.

Just 2.6% of emails sent as lifecycle email messages. Few marketers perform lifecycle showcasing because of concerns about the extra work needed to execute this strategy. As indicated by the review in Marketing Profs, 46% say they have already implemented some sort of behaviorally activated messages in their email marketing and 58% arrangement to do as such in the closest future.

However, we have certain types of mailing i.e. Promotional, Transactional Email, SMTP Server etc. To avoid confusion about where to start, we’ve outlined some thoughts.

Pick lifecycle email marketing while selling online

Also, Lifecycle email marketing is crucial if you are an online retailer. In a business, request affirmations, shipping details, and promo crusades are sent in a steady progression. it’s easy to get confused and commit errors such as sending a discount offer for the item the client has recently purchased.

Transactional emails for lifecycle marketing technique

Marketing Profs reveal that 57% of brands not at present running lifecycle email projects say they would do so if a simple to-utilize device was available. Also, There are various sources for Transactional messages that we can perform: Thank you message, request survey, individual data redesign, invitation to sign up for bulletins, online networking warning, etc. And also, All this can be included in your lifecycle email marketing strategy.

Election Campaign Management, Marketing Automation, Successful Marketing Campaign

Six Marketing Strategies Behind Narendra Modi Election Victory in 2014

October 6, 2018

Marketing strategies behind Narendra Modi Election Victory in 2014

Narendra Modi campaign team has used some very innovative and timely decisions that have helped give high visibility and add potent muscle to the election campaign. Here are some of the marketing strategies behind Narendra Modi victory in 2014 that have worked.

6 Marketing strategies behind Narendra Modi Election Victory in 2014

1 – Understanding Consumer Insights

We always say that marketing Strategies has to be based on consumer insights. Recently, you must have seen advertisements of Fogg deodorants where they differentiate themselves from competition saying that we are ‘All deodorant. No gas” vis-a-vis its competitors. This something they learned through consumer research. Similarly, the campaign managers of the BJP conducted consumer research. They found that the brand value of Narendra Modi is much higher than that of the Bhartiya Janta Party. Therefore, they took the decision to project Narendra Modi instead of projecting BJP or the NDA in all their campaigns.

2 – Getting the Best Minds on Board

Second, they hired the best-known names in Indian advertising. Sam Balsara, Prasoon Joshi, Piyush Pandey. These people have a wealth of experience behind them. They have run successful campaigns with hundreds of brands in their lives. And They took sentimentality out of the picture and looked at this as a business. They decided that their client was the Bhartiya Janta Party. If BJP was any other brand, how would they sell? Having these experienced senior people like the trio certainly helped.

3 – Catchy Slogan

There are slogans in Marketing Strategies. Nike has ‘Just do it’. Similarly, Bhartiya Janta Party decided to have a catchy slogan. ‘Ab ki Bar, Modi Sarkar’. It was extremely catchy. It was also easy on the tongue. Everybody could say it. Even the non-Hindi speakers could understand what it stood for and they could easily articulate it. So, it resonated with everybody.

4 – Integrated communications campaign

This involves the use of multiple methods of media but the message you send out should be a unified one. This was done brilliants by the Bhartiya Janta Party and their campaign managers. The message was Brand Modi and what he stood for. They ran TV ads, print ads, radio ads, they used YouTube, Facebook, and Twitter. So they targeted different audiences and segments, used TV to reach the average man. And they used the Internet to reach out to the youngsters who are online most of the time. They reached rural people through road shows and rallies. Narendra Modi himself addressed hundreds of rallied throughout the country and he also has a great ability to communicate. As similar to Bill Clinton He had an innate tendency to connect with the audience. I see the same thing with Narendra Modi victory in 2014.

5 – Word of Mouth

There was a clear perception that Modi was a doer. He could get things done. So there was a widespread perception that there was a policy paralysis with the previous government. Modi and his team took advantage and leveraged his image as a doer. Even things like word of mouth and viral hits like Kolaveri Di did not use any marketing. So that it just spread among people. There are a lot of migrant laborers from Bihar and Uttar Pradesh worked in Gujarat and when they went back home, they spread positive word of mouth about Narendra Modi and his team.

6 – Database Marketing Strategies

Particularly in important states like Uttar Pradesh and Bihar. So that what the campaign managers did was collect huge database and they worked on reaching out directly to the people. It also greatly helped that the opposition ran a very lackluster campaign run by the opposition party. All these factors mentioned above resulted in a landslide victory. While advertising and marketing alone did not help, but in my view, they were major contributors.

Marketing, Marketing Automation

3 Steps to Building a Customer-First Marketing Strategy

October 4, 2018

According to a new report, 80% of executives strongly agree that customer experience is important to an organization’s success. Yet just 34% believe they equipped to deliver superior customer experiences. Those that don’t learn how to build and provide those experiences (Marketing Functions), however, will only be left behind. In fact, 75% of today’s S&P 500 companies will be replaced by 2027.

To help enterprises navigate this shift, We combined original research and firsthand accounts from top marketing executives to uncover why customer experience is the new marketing? And how leading organizations like IBM, Microsoft, and Nasdaq are rewiring their strategies to be more customer-centric. Making the transition from brand-first to customer-first isn’t easy – but it is necessary if enterprises want to survive in an ever-changing marketplace. Here are three steps CMOs must take to successfully lead their organizations through this change.

Understand the Shift Power

With the rapid evolution of social media, customers are more connected and in control than ever before. People have the power to gather information and share their experiences across multiple touchpoints at any time. And they’ll do this with or without you.

“What customers are saying on social is what they’re saying to the world,” said Doug Palmer, principal at Deloitte Consulting LLP. “It’s a conversation that’s taking place about you – whether it be your brand or your product – and you’re not leading the conversation.”

We’re in a new world of business, and customers are at the wheel. Understanding and acknowledging this shift in power is the first step to building a customer-centric organization.

Adopt a Customer-Centric Mindset

To keep up with this shift, marketing leaders need to scrap their traditional hierarchies, funnels, and models. They need to start looking at the world from the perspective of a customer – not a brand. Best practices a company must adopt for customer-centricity are:

Being passionate and believing that customers come first
Using customer data to gather valuable insights
Focusing on customer wants and aligning products to these requirements
Aiming at building relationships which maximize customer’s service experience
Planning and implementing a well-well-thought-out customer strategy which focuses on retaining loyal customers
Increasing brand advocacy
Increasing brand advocacy

Putting the customer’s needs first in a digital world

Apart from taking innovative technologies in consideration, a customer-centric approach lies at the heart of a successful business. Creating digital content and campaigns which put the customer first has become imperative. Instead of promoting a brand, the content should focus on enhancing the customer’s life. The good news is that technology empowers marketers to respond to customers effectively. So to stay in the game marketers must bring in data and analytics to ascertain customer pain points.

Using analytics, an insurance company discovered that its customers distressed over the long claim process. To make their lives easy, the company introduced a mobile app which allowed customers to file claims within minutes. Hence, we see how digital innovation acts as a catalyst to enhance customer experience. One of the best ways to tackle customer experience is to follow it from the customer’s point of view. So this unlocks new business opportunities and facilitates the creation of effective business models.

Why should everyone be involved in marketing?

It will be difficult to disseminate the brand message if everybody in the organization is not in sync with the brand story. It is a good idea to encourage employees to create a social media presence where they share positive sentiments about the brand.

Far too often businesses leave the job of marketing to the marketing department. However, by corralling marketing functions into one department, businesses unintentionally diffuse the impact which other departments have on the customer journey. But the question is-are all departments prepared to carry out marketing functions? One smart step is to impart marketing training for all involved in the business. This can include the finance team, the admin team, and the delivery people. The human resource department, which is also the face of the organization, can organize company-wide training which instills a culture of marketing in every function. Additionally, the CRM features may not be obvious to all the employees. It’s necessary that the staff trained in CRM systems. Although technology is an enabler, it is the employees who can bring about a transformation.

Moreover, inclusive marketing is the need of the hour. It involves marketing to specific demographics without relying on stereotypes. It also refers to processes and approach which work best for the larger audience and yield tangible results. These processes should be deployed by teams which are not broken down into silos. Instead, different teams should step into each other’s shoes and steer the business together towards success.

See the Video to know more about online marketing:-

Email Marketing

6 Email Marketing Tips To Stand Out In The Inbox

October 3, 2018

Email marketing is an important part of any cross-channel strategy. Marketers are lucky enough to have access to a wealth of data that allows brands to understand their consumers better than ever before. Segmentation can help marketers refine their messaging to speak to very specific target audiences, and how marketers choose to segment their audiences depends on their brand’s overall mission or specific campaign goals.

It’s important to craft your message in a way that’s accessible, engaging, and valuable. Data gives the insight to build your email marketing campaigns, and identify the right personas for your messaging. The next step is taking those insights and using them to connect in a way that’s empathetic, and meaningful. It’s injecting the “human” into your data and bringing your brand to life.

Here are some tips to make your email inbox delivery and improve readability:

1. Set the tone of Email Marketing

The tone of your emails should be written in a way that speaks to your target audience, while also being reflective of your overall brand voice and mission. Your brand “voice” should remain consistent across all channels, but the way you speak to your audience through email may be slightly different than how you connect through your blog, or on social media.

“It was important to us to have a casual tone that really speaks to Millennials,” CMO Nick Comanici said.

2. Stand-out subject line

Think about how many emails come into your inbox every day. Which ones made you the most excited to open first?

Your email subject line (Email Marketing) is your brand’s first impression on consumers – and an important way to stand out from the crowd. According to Mailcot, average subject line lengths range anywhere from 50 to 100 characters, with anywhere from 50-70 characters as the “sweet spot” for readability.

When writing a subject line, consider your tone, your offering, and your audience. Simply put: How can you quickly convey the value of your email in a way that resonates with your readers?

3. Dominate design

It’s not just about what you say – it’s how you say it. And when it comes to email, format, and design can really impact how a user engages with your content.

Research shows that more than two-thirds of consumers access email through their smartphones (Email Marketing). When formatting your email template, consider a responsive design that will translate across desktop, tablet, or mobile devices. This ensures all content in your email will render in a way that’s most accessible to readers, wherever they are.

4. Include social media buttons

Email Marketing isn’t your only method of connecting with potential customers — so why not give your audience other options? Highlight your other channels by including social media buttons, inviting readers to share your content, or visiting your profile.

5. Reward your customer

Whether it’s a newsletter, an offer email, or a receipt, there are several ways you can leverage additional content to create lasting community and cross-channel engagement:

Offer customer discounts or coupons towards their next purchase
Invite customers to participate in a referral or loyalty program
Provide interesting content or items that match customer preferences
Ask customers to subscribe to your newsletter or join your social community
Also, Provide social media sharing buttons and website links

6. Keep your lists clean

What’s the point of an amazing email if no one reads it? Make sure your brand stays out of the dreaded spam folder by regularly cleaning your lists to ensure duplicates, outdated email addresses, and other inconsistencies aren’t slowing you down.

Because after all, with all the effort your team is putting in to create a campaign, the last thing it should be considered is “junk”.

Marketing

How Facebook and Instagram are Perfect for Movie Marketing?

October 2, 2018

Movie marketing, over the years, has undergone a massive shift with the advent of the internet and digital media driving accessibility for the masses. Social media has become one of the key mediums for viewers to discover content. and the film industry is increasingly leveraging it to engage their audience through original, creative content. Given the changing consumption patterns of filmgoers and rapid internet and smartphone penetration, digital media is pivoting large box office results for Hindi movies.

Driving buzz and appeal for Film Campaign

As per the findings of the report, Facebook is one of the top 3 mediums in driving buzz & appeal for a film campaign, achieving it through organic methods like link shares and conversations, apart from initiatives like Facebook Live. Interestingly, Facebook and Instagram, combined, proved to have delivered the highest impact with 21% contribution to a Hindi film’s first-day box office sales.

Engaging the Audience through Facebook

Indian movie marketers are already taking advantage of engaging desired audiences through Facebook, to drive uptake at the box office. For them, Facebook can help in building a community and interest, generate real-time conversation and feedback, and create a fan base even before the movie is released, which in-turn drives word of mouth and buzz. The platform offers not just large, but relevant reach and most importantly high levels of audience engagement ( film Campaign ). It also offers interactivity through a movie’s journey, thereby delivering an ROI incomparable to any other media.

This is Unique

“This is a unique, one-of-its-kind study, developed exclusively for the Indian market ( Film Campaign ). It correlates the actual box office collections to a movie’s marketing mix. The research went beyond just media metrics such as impressions, readership etc. as a barometer for a film’s marketing success, and also focused on awareness or buzz and intent to watch or appeal as key parameters. The study had a comprehensive scale with over 25,000 moviegoers surveyed across several cities, demographics, and strata in a 6-month effort, evaluating the performance of nine media basis the impact created in driving movie ticket sales. As per the findings of the report, Facebook is one of the top 2 media in driving a movie’s buzz & appeal, achieving it through organic methods like link shares and conversations, apart from initiatives like Facebook Live.

Interestingly, Facebook and Instagram, combined, proved to have delivered the highest impact with 21% contribution to a Hindi film’s first-day box office results.” a Facebook spokesperson said.

Services

Solutions

Industries

Contact

Support