Monthly Archives

October 2018

Email Campaign, Email Marketing, Marketing, Marketing Automation

8 Tips for Email Marketing And Social Media Marketing: Holiday Marketing Preparations

October 18, 2018

Small Businesses have a lot of competition during the holiday season, Email marketing and social media marketing helps you to keep up with the competition for holiday marketing. For the Costumer waiting for the end of November is fine. They can unleash an onslaught of commercials, billboards, radio jingles, newspaper flyers, magazine spreads, and big money sponsorships for those holiday TV movies we’ve all seen 10,000 times—and it works—every year.

But for small businesses, success around the holidays means getting customers ready early, even when they may be reluctant to do so. You may not have a million dollar TV budget or Grammy-worthy holiday jingles to do it, but you do have the power of email marketing and social media marketing.

For Holiday Marketing seasons here are eight best tips for using Email Marketing and Social Media Marketing

Holiday Marketing

Develop A Schedule To Help Build Holiday Momentum

Momentum will be crucial in determining whether or not this year’s holiday season will be one worth celebrating your business. But you can’t build momentum around your business unless you have a plan for how you’re going to do it.

One way to start is by creating a schedule. The schedule should map out the weeks and months leading up and through the holiday season with specific goals for each of the big days. The specific holidays you plan to target may vary based on your business and your customer base, but all businesses should be aware of the four biggest shopping and giving days of the holiday season:-

  • Navratri – October 10, 2018
  • Dussehra – October 19, 2018
  • Diwali – November 7, 2018
  • Black Friday – November 23, 2018

Social Media Marketing

Pay Attention To What Your Fans, Followers, And Readers Really Want This Year

If you want your business to be part of your customers’ holiday plans this season, you’re going to need to deliver content they actually care about.
Consider using a survey to collect customer feedback in the fall, before the holiday craze has started. You can send your survey to all of your email subscribers or post it on your Facebook Page and ask your fans what they are most interested in receiving from your business this holiday season.

Use that customer feedback to not only improve the content you’re sending out but to also better target your messages by segmenting your email contact list. When segmenting your list, you should also look at other information that’s available to you like: open and clickthrough rates, purchasing behaviors, and the preferences people chose when signing up for your newsletter.

Be A Resource, Not Just A Sales Pitch

One of the main reasons people are typically reluctant to shift their focus to the holidays is they are not always eager to start thinking about the less than celebratory work that goes into them. While the holidays are—without a doubt—a time for celebration and giving thanks, they are also a time of great stress for a lot of your customers.

Don’t add to that stress by overwhelming them with sales content and aggressive promotion; instead, provide them with something they can actually use this holiday season. It can be something as simple as advice for preparing their shopping list. Tips for throwing a dinner party, or even a special coupon for subscribers only.

You can also post tips on Facebook or share articles on Twitter. If your business uses Pinterest, consider creating boards to give your followers inspiration leading up to the holiday season.

This year, start your holiday promotion by helping your customers; they’ll remember it when it comes time to buy

Email MarketingDon’t Try To Do Too Much, Too Soon

One of the biggest questions we get from small businesses (at all times of the year) is how often should they post on social media or send emails to their subscribers. This is an especially important question when we’re talking about how to get your customers ready for the holiday season.

The fact is, most of your customers aren’t going to be ready to start thinking about the holidays until. It starts feeling like summer is officially over. Don’t overwhelm them by flooding their inbox and newsfeed with holiday promotions.

When creating your schedule, pay attention to how much holiday content you’re planning to post. Make sure you’re giving your customers the chance to ease into it. Rather than trying to force them to get in the spirit. It can be helpful to think of things in terms of percentages—for example: in September, post 20% holiday marketing content, in October, 30% holiday marketing content, and in November, 50% holiday marketing content.

Give Them What They Signed Up For Exclusive Content

Your customers didn’t become fans, followers, or readers of your email just because they love your products or services. For many of them, it was to receive exclusive content and special promotions from your business.

Telling your readers and fans about upcoming holiday promotions or giving them a sneak peek at new seasonal products is the best way to build holiday excitement and give them the exclusive content they want.

Make The Holidays An Event

You don’t have to wait for the big shopping days or even the official day of the holiday. It to give your customers a reason to celebrate this season. In fact, planning an event earlier in the season—before your customers’ schedules get filled with work parties and family gatherings. It is a great way to get your customers in the holiday state-of-mind.

Email Marketing and Social Media MarketingIt’s also a great opportunity to help make a difference this holiday season. By partnering with a local nonprofit and doing some fundraising for a cause that’s important to you as a business owner.

You can also use your event as a way of collecting valuable email contacts before the holiday season by using online event registration.

Remember What Works During The Other Seasons

It’s important to remember that not everything changes during the holiday season. The best practices and strategies you use in your email marketing and social media marketing throughout the year will not only still be effective in November and December. But they will help you engage your customers in September and October and get them ready for the holiday push.

Using rich media, like photos and videos, for example, is a great way to start building that excitement. Think about the types of things we’ve already talked about. Providing exclusive content, being a resource, not being too promotional—photos are a great way to accomplish all of these things. Post pictures from past holidays or give a sneak peek at new products. And then ask your fans to comment, like, or share.

If you haven’t used videos in the past, or even if you have. Think about shooting a short video every couple of weeks or once a month leading into the holiday season. Something as simple as a video on your smartphone can give you the chance to tell your fans what you’re working on for the fall and what you have coming up for the holidays.

Be Authentic And Be Care

One of the biggest reasons people choose to shop with small businesses. It throughout the year and during the holiday season is the personal connection they’re able to provide.

While your bigger competitors will have to rely on fictional stories. And inauthentic holiday moments to connect with customers in the months leading up to the holidays. You have the ability to offer the real thing and can use your own experiences to make that special connection.
Do you have personal experiences your customers will enjoy or stories from past holiday promotions? That will get them excited for what you have planned this year? Use them to create a personal connection your customers will love and to generate buzz around this year’s big season.

Put Your Best Practices Into Action This Holiday Season

Chances are you’re probably already doing most of the things. You’ll need to do when it comes time to get your customers ready for the holiday season. Creating a schedule, being a resource, using rich media. And providing a personal connection are all things that have helped you. Build your social communities and drive real results from your email marketing.

Now all you need to do is … put them into action!

Business, Marketing

How Has Digital Marketing Changed Marketing?

October 17, 2018

Since 10 years, there has been a tremendous evolution in the era of marketing due to exceptional growth in Digital Marketing. And no wonder if one is not on the same path, you’ll be left behind. The scope of the internet is vast and it has brought a significant change in many industries. As the world has inclined more to digitally, marketers have no choice left just to follow the trend and make digitally available campaigns. Digital Marketing is a set of tools that help to promote products or services online through digital mediums.

The technology has changed the way of marketing. Earlier it has been the traditional way like banners, pamphlets, TV, and radio which used be very costly. Though traditional way is still in, however, marketers now don’t believe in comprising just with billboards and brochures. Marketing has transformed as people spend most of the time on mobiles, tablets, and laptops.

Customer Service never Sleep

Customer care had no importance before the digital age. For any assistance, they required to deliver door to door service to manage the customer issues. It used to take much time and effort to be available everywhere. However, with the invention of digital technology, it has become so convenient to stay in touch with the customer and provide 24X7 customer service as per the need which has helped to increase customer satisfaction.

As most of the time customers are quite available on mobiles, social media has become the easy out way to provide all time assistance in a best possible way and makes it an unstoppable and sleepless way for companies. People expect you to address the need for their issue every time and digital marketing helps to stay on the same in the same league.

RIP Traditional Marketing

No wonder, traditional marketing is dead. No one interested and has time to hold pamphlets or watch banners on the road. Customers are more interested in the easy way that they can get through their mobiles or tablets. Though we still consider TV and radio, however, they have fallen a lot. It just because people are moving to online more. Nowadays, even people are more interested in watching TV shows and cricket over mobiles online rather than TV as mobiles and laptops can be accessed from anywhere.

Change in Communication

The way of communication has changed because of the digital marketing age. Audience prefers digital channels more than any other way of the medium. Due to this, it’s easier to reach the target audience. Marketers are more focusing on social media platforms to stay in connection with their audience and create a loyal brand value for them.

Cost Effective

Yeah, digital marketing is cheaper than our old traditional marketing. Advertising takes a lot of money wise and only the companies having a big budget can afford it. But advertising is so necessary to reach more people if a company wants to achieve the success they wish for. As small business or startups can’t afford the bulk investment. Digital Marketing act as a savior for them as its tools and way of performance is quite cheaper. You can use social media platform and digital marketing tools that provide initial stages totally free and can be taken as the easiest way to excel in the business performance.

Digital Marketing has changed everything about the way the companies and market think & act. It has revolutionized the reach of small businesses while demanding more from an already established business. While customers are enjoying the services of this trend, it has also created career opportunities for many as the market need digital marketing professionals to overcome the gap between market trends and success.

 

Business, Email Marketing

6 Tips For Successful Email Marketing in Holiday Season

October 16, 2018

Many Festivals are coming and it is necessary to have a proper planning and strategy for customer engagement. You’ve got a choice with your brand: to embrace holiday marketing (Email Marketing). Of course, you know that your strategy, no matter what needs to engage your customers across multiple channels. And Email is 40 times more effective than any other marketing way (Facebook, Twitter etc.).

Here we will discuss how to get more engagement in the holiday season:

Segmentation

Marketers have found a 760% increase in revenue attributed to an email from segmented campaigns. Start with some basic segmentation: separating your active subscribers from your inactive subscribers. This not only ensures the best possible deliverability, but you can then target the two separate groups with different messaging. A simple subject line tweak to the inactive segment that feels personal and triggers emotions, such as ‘We missed you,’ can go so far as re-engaging them. Once you have this covered, you can delve deeper into segmentation, focusing on things such as age, gender, browsing activity, and purchase history.

Personalization

A key element of successful email marketing lies in personalization. This can be as simple as putting the subscriber’s first name in the subject line or body copy of the email, or something a little more sophisticated, such as re-targeting the consumer with similar options to items they have previously purchased or browsed. Always keep an eye on your data and watch to see what works for your audience. If you consistently achieve a higher open rate with subject line personalization, consider making it a permanent fixture in your email strategy.

Re-engagement

One strategy for the holiday season is targeting inactive subscribers with a re-engagement campaign in the lead-up to Black Friday. This means slowly ramping up the re-targeting Email Marketing campaign—to avoid being blacklisted—and aiming to re-activate subscribers and build your database in time for the big sales. The first step is ensuring these subscribers are still within the time limit of permissions in the various CAN-SPAM/CASL laws. Once you have that covered, you can split the segment into manageable chunks and begin to email.

Re-emailing

Another tactic in the lead-up to the holiday period is to re-email those who have not yet opened the email from your initial send. If you’re sending a daily email, wait 6-8 hours and use a query to find those subscribers who haven’t opened.

Compile a segmented list of these email addresses and re-send the email—with a different subject line and hero. Everything else in the email can remain the same, and you should hit the audience who choose to check their emails at a later time.

Testing

One of the key elements of successful email marketing is testing. With a test and learn principle, it is possible to continually make improvements to those all-important KPIs. Such as open rate and click-through rate. This principle remains true around the busy holiday period, and you should continue to utilize it to boost engagement.

Subject line testing is the most obvious, with a straightforward tactic being to send two separate subject lines to a select group of active subscribers, and send the remaining subscribers the winner 2-4 hours later. This ensures relevancy and can be done each time an email campaign is sent if desired.

Mobile Optimization

Always make sure your email design is responsive. According to a report, 73% of email is now opened and read on smartphones or tablets. And 27% viewed on a desktop (non-apparel). With over half of all emails being opened on mobile devices, a non-responsive design will cause high unsubscribe/spam rates and deter consumers from interacting with your brand. Ensure that you are providing the best possible user experience to your consumers. So that your click through and conversion rate don’t drop over the holiday period.

Email Marketing

Why nothing matters more than your email’s subject line

October 15, 2018

The average person receives between 120 and 130 emails per day. Ponder that for a moment. Between the massive volume of work emails, personal emails and, you guessed it, marketing emails, our eyes are saturated with copy 24/7, whether we’re actively looking for it or not. When it comes to sending an important email, whether it be to one person or a mass marketing communication, the key to success is creating engaging content. With email marketing, the aim is to achieve a high open rate and, ideally, a high click rate. Though the body of an email is always the most important element to focus on, the first section that will engage your audience is the subject line.

Why is the subject line important?

Typically, the subject line often left until the last minute and doesn’t have a lot of thought put into it. Using an attention-grabbing subject line, however, is always one of the best ways to achieve high email engagement (marketing Emails) levels.

Many workers receive hundreds of emails a day, and many of these will often go unnoticed. The subject line is one of the first things a recipient will see. So it’s essential that yours is the one that stands out and catches their attention.

What makes an engaging subject line?

There isn’t a guaranteed way to create the perfect subject line, but there are a few tips you can use to make it a lot easier.

Keep your Subject Line short and sweet

The key to a catchy subject-line is one that quickly and descriptively summarizes the nature of your email in as few words as possible. However, don’t make it too short. You’ll ideally want to make your subject line between 30-50 characters (Marketing Emails).

Example: “New cloud-based Office 365 service launched by Exclaimer”

Hook your audience

Use incentivized language to grab your audience’s attention immediately and give them a reason to open your email. Try asking a question that will make them want to find out more.

Example: “Migrating to Office 365? Try Exclaimer Cloud!”

Do not mislead

You must make sure your subject lines accurately reflect the content of the email you are sending. It must not be used to make false promises as this will only encourage recipients to unsubscribe or even complain. Make sure your subject line is as specific as possible so your audience knows exactly what it is they’re about to read.

Do some Email testing

Are you struggling to decide between two or more subject lines? Then, try some A/B testing!

If you’re sending an email communication to 1,000 people, first send out an email with subject A to 100 people. Then subject B to another 100. Whichever subject lines perform best, use that for the remaining 800 emails.

When you take the time to write an email with great content, don’t ruin your chances of the email being opened by not putting enough thought into your subject line. By using enticing language and the tips we’ve given, you will see a rise in your open and click rates!

Artificial Intelligence, Business, Marketing, Marketing Automation

How Artificial Intelligence (AI) is Changing the Face of Digital Marketing

October 14, 2018

Every year people get swept up in the latest trends. Whether it’s purchasing the newest iPhone or trying out the latest health craze. Industries are subject to their own trends and one that seems to be making its way into the workplace for many (including marketers) is artificial intelligence (AI).

Today, artificial intelligence impacts numerous aspects of life in the form of smart devices, chatbots, and self-driving cars. All of these designed to understand consumer needs and preferences and deliver customized customer experiences. Artificial Intelligence has been a trending topic for quite a while now. And it is being used in various fields including digital marketing. This is mainly because the use of AI digital marketing strategies can help you deliver improved customer experiences. More than that, they can help you save both time and money.

AI is starting to creep its way into most aspects of marketing, from advertising and personalized web experience all the way to generating interactive content.

Getting to Know Your Customers

One of the favorite features of Artificial Intelligence is the insight it can offer into your customers’ behavioral patterns. It takes a lot of hard work out of market research by gathering, calculating and making sense of data far faster than a human team could do it.

These AI algorithms can help marketers build in-depth customer persona profiles to help them better meet and understand audience needs, build deeper connections and brand loyalty, and provide the best possible user experience.

Building Better Experiences

A greater understanding of customers better enables personalization, a benefit to brands in a time when audiences are expecting increasingly meaningful experiences. In fact, personalized content is shown to be exponentially more effective than non-personalized content.

From using machine-learning algorithms that create customized product recommendations to employing chatbots for automated customer support, marketers continue to leverage AI technology to achieve marketing objectives.

A Challenging New Battleground

With AI constantly advancing, companies keeping up with such advancements are gaining a competitive edge, leaving technologically challenged companies in the dust. AI can help brands become more consistent, customer-centric and tailor content and services based on consumer needs. But the more brands utilize these tactics, the more customers come to expect exceptional service and personalization.

Digital Marketing Experts Says- If you believe your brand has to fight to be distinct and memorable in today’s landscape, you already believe you need Artificial Intelligence.

Increase ROI

Artificial Intelligence helps you end the guesswork. You can create a more effective marketing strategy for your business with AI’s data-driven analysis. AI empowers decision-making and also helps you create better-performing content. Implementing AI digital marketing strategies helps you reach out to the right audience with deals they can’t refuse.

Increase Productivity

Using AI algorithms, you can automate a number of repetitive tasks. This can help you increase productivity and save you both time and money. Using AI digital marketing strategies can transform the way you engage with your audience. It can help you drive relevant traffic, acquire new customers, increase sales, and retain your existing customers.

Here’s how you can use Artificial Intelligence technology to process your customer’s needs:

Chatbots

Chatbots are the biggest example of the use of AI technology. They act as a virtual assistant for consumers whether you ask Alexa to play your favorite song or Siri to set an alarm.

Personalized Product Recommendations

Many retail and e-commerce brands use AI technology to track their customers’ preferences, habits, and buying behavior. These insights help them make suggestions on products and services that their customers interested in.

Email Marketing

5 Email Content Tips To Boost Customer Engagement

October 11, 2018

Despite seeming somewhat old-fashioned, email is still hanging in there as an affordable, powerful marketing tool. Of course, appreciating that email should be incorporated into your marketing plan is just the beginning. First, you need to build up your subscriber list, and then perhaps even more daunting—you have to figure out what email content you should include and how you should present it.

Here are five email content tips to help get you on your way to sending out the emails your customers want to see:

1. Figure Out What Email Content Your Customers Are Looking For

There are roughly 204 million emails messages sent every minute. Every minute! Whoa—that’s a lot of competition. How do you get your emails noticed and stand out in that glut clogging your customers’ inboxes?

You can start by asking what your readers would like to see. You need to provide something of value to your subscribers — whether that’s informational content or a promotional offer. Emails are not where you do any hard-selling. It’s all about your customers. You want to answer their questions and give solutions to their problems.  Here are some ideas on how to give them what they want:

  • Talk to your frontline employees who have the most contact with your customers
  • Look to social
  • Try a survey or poll

2. Use latest Ideas To Generate Interesting Content For Your Emails

If you’re at a loss of what to write in your email, try one of these sure-fire email content ideas to get you started

Seasonal Email Content

Depending on where you live, there are the obvious holidays, like Christmas, Hanukah, Mother’s Day, Halloween, Chinese New Year, Earth Day and the like—but there are other events that happen throughout the year that you can also take advantage of. Consider things, such as back-to-school or spring cleaning as fodder for your emails.

Newsletters

An email newsletter gives you a great chance to check in with your customers on a regular basis. You don’t want your newsletter content to be overly self-promotional. A good rule of thumb is to balance your email content, so it’s about 90% educational and 10% promotional.

New Marketing Offer

Emails are an excellent way to keep your subscribers in the loop and to make them feel special by giving them exclusive offers. You can use your emails to announce a sale, an eBook, a webinar, a free trial, or a good old-fashioned coupon.

New Inventory Email

This isn’t the type of email you want to send out any time you get a new product in your store. You want to use it selectively for the products that are sure to excite your customers. You won’t need much text, but a stellar picture will go a long way. So take some care in how you photograph your products.

Lead Nurturing Emails

These emails are an on-going series, rather than a one and done deal. They are designed to push a prospective customer further down the sales funnel, which will hopefully lead to an eventual sale.

Welcome Emails

Why not start out your customer rapport on the right foot. If someone has taken the time to sign up on your email list—welcome them. Thank them for subscribing and let them know some of the benefits they can expect. You may also want to offer a discount, to entice your new subscriber to make a purchase.

3. Make Your Content Visually Interesting

An email full of text will come across as a little bland and not that inviting. But adding a few images or even a video will help the content of your email pop. Videos add interest and are an easy way to get your point across clearly and quickly. The human brain processes visuals 60,000 times faster than it does text. With videos, you can convey complicated information in much less time than through words. You want to keep your videos short—somewhere between one to two minutes seems to be the sweet spot.

4. Use some Formatting Tips

Words and pictures are essential to your marketing emails, but just as importantly, you need to get your message across quickly and clearly. These formatting tips will get you on your way:

Make Emails Mobile-Friendly

If you only take away one thing about how to format your emails, it’s to keep them mobile-friendly. In recent years, there’s been an explosion of smartphone use.

Keep Emails Short and Easy to Read

As with all of your marketing content, it’s important to tailor your content to the particular medium you’re using. For instance, it may make sense to write a 2,000-word blog post, but few people are going to bother to read that long of an email. Your emails should be shorter, coming in around 750 words max.

Use Different Fonts

You can further make your important facts stand out by using different font colors and sizes and bolding important words. But don’t go overboard, or else your email will just look cluttered.

Use Headlines

As with other articles, you want to make good use of headlines. Your reader should be able to get the gist of your email just by reading the headlines. Today, people have notoriously short attention spans—even less than a goldfish — so don’t make them have to work too hard to understand your message.

5. Pay Attention To The Little Details

Sometimes it’s all in the details. You may have awesome content all ready to send out to your subscriber list, but take a few moments to check everything over.

It’s fine to use casual and conversational language in your emails, but you don’t want to look unprofessional. So, don’t ignore those pesky grammar rules. Spelling and proper sentence structure still count.

Email Marketing

Google’s Inbox app is shutting down in March 2019

October 10, 2018

Google is bowing to the inevitable and shutting down the Inbox email app. Though users will have until March to switch over to Gmail. It’s a little sad for fans of the app, but it’s also not a very big surprise.

Google launched Inbox as an innovative app

Almost exactly four years ago, Google launched Inbox by Gmail as an innovative new email app that lived alongside Gmail. It brought a ton of new ideas to how email could work. Including old standbys like snoozing and newer ideas like bundling. Over those four years, Inbox app gained a small number of adherents who suffered through too-rare updates so they could have a better email experience.

features in Inbox were well-loved

A lot of the features in the Inbox by Gmail well-loved. Mainly because they were so obviously lacking in Gmail without dealing with hacky third-party solutions. Inbox provided a way to manage the onslaught of email with gestures that made it easy to process messages on the go. It also generally seen as a potential incubator for new email features that could come to Gmail. Though, in practice, Inbox didn’t see enough updates to justify its reputation as a testing ground.

Inbox by Gmail Did a nice Job

Inbox app did such a nice job of integrating tasks with emails. Being able to create reminders that appeared in line with emails and could be managed with exactly the same set of snoozing and archiving tools was super useful.

In April of this year, Google released a complete redesign of Gmail that incorporated nearly all of the key features of Inbox: snoozing, connected tasks lists, and more. If users didn’t see the writing on the wall with that release, the long delay of Inbox’s iPhone X compatibility was another sign.

One app for Email: Gmail

Google says that there are still a few features due to make the migration from the Inbox app. Specifically, the “bundles” that group similar emails together into a single block, like those related to a single trip. That’s coming to Gmail, but there’s no word yet on the timeline for it.

Overall, it’s probably good that Google is focusing on one app for email: Gmail. No employees will be laid off from the Inbox team, which was already well-integrated into the Gmail team. Still, the unsurprising ending is a little bittersweet. Inbox app implemented great ideas about how to make email less of a database-like chore by giving the app a more playful and interesting UI. An email will always be a chore.

Email Marketing, Marketing

Why Email Marketing is Important in 2018?

October 8, 2018

Did you know that email marketing provides an average ROI of $44 for every $1 spent?

Why is email marketing so effective? Because it allows businesses to quickly and efficiently send personalized marketing materials to specific audiences. 83% of B2B marketers are leveraging email marketing campaigns to generate new business opportunities

Marketing through email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers.

Filtering Your Email Marketing in 2018

A Complete Analysis of Email Marketing

Now we discuss how email marketing will be essential for your company in 2018. Let’s run through a few things you can do to improve your email campaigns this year.

Targeted Marketing Opportunities

Unlike many other marketing opportunities, when properly implemented, email marketing can provide your business with various ways to target specific customers. To do this, make sure that your email marketing software allows for lead scoring. Once a user fulfilled the criteria you have defined, then follow up them with targeted messaging to drive the funnel.

For example, let’s say that you send out an email that contains information on a sale. You have also set up lead scoring to know who has bought something as a result of this email and someone who has not. Your email marketing software follows up automatically with an email (possibly a discount code) to entice them for purchase.

For those that did purchase, they could be placed into an email campaign that could provide tips and tricks on how to use the product they just purchased. Perhaps, if the product they purchased has a steep learning curve, you could offer a series of emails that are essentially an onboarding process.

More Personal and Targeted than Social Media

While there are many benefits of using social media for your business, there are many of your customers who might not use social media. However, these people more than likely have an email address.

There are numerous ways to capture a customer’s email address. A few ways are having a form on your website, asking them during the account creation or checkout process, or even asking them during a phone call. Pair their email address up with a first and last name and you have the foundation set for sending personalized emails, meaning you could dynamically insert their information within emails or subject lines.

Personalize your Email Marketing List

Once you have the basic contact information from a customer, you can implement progressive profiling to gather more information.  No matter what you ask, keep it short in length and questions. The user submits the form, they get the ebook they wanted, you get the info you needed.

Just think of the ways you can use this additional info to provide targeted and personalized messaging to your customer database. Once you have gained additional information, you could put certain users into new nurturing campaigns to continue the email marketing relationship.

Data-Driven & Measurable

Knowing what works and what doesn’t is key to the success and improvement of a marketing campaign. With email marketing, you get insights into your initiatives.

Insight into a metric like open rates which is what percent of users who actually opened the email you sent. One key factor in improving open rates is having an intriguing subject line. Creating eye-catching subject line results in higher open rates.

Another metric your business can track is (CTR), which is essentially what percent people clicked on a link within the email. If you are really doing email marketing right, you should split test different calls to actions (CTA) within your email copy (and even subject lines). Knowing if one particular phrasing works better than others in generating click-through, can provide exponential results to your campaign.

Having access to these metrics help your business keep tabs on what is or not working in your email marketing initiatives.

Permission to Contact Prospects & Clients

Let’s face it, it is much easier to see results by contacting those who want to hear from you. This is done very easily in email marketing by confirming their email address after submission business. This is called a “double opt-in”, meaning that not only did the user submit their email address, but they are confirming they did so by logging into their email and clicking on a verification link you send them.

Complete Authority of Email Marketing Campaign

By clicking this verification email, they are granting you permission to contact them via email.

Now that you have their permission, you must be conscious of how often you email them do n’t flood their inbox with your messages. Users will start to ignore your emails, or worse unsubscribe completely from your email list.

With permission to email, your business can do a number of things with email marketing. You can create nurturing campaigns, send them monthly newsletters, or use it for progressive profiling.

Stay Top of Mind

Email marketing allows your business to email the consumer whenever you want. While not every email needs to be a sales pitch, your contact with the customer should provide something of value to them. Whether this is a link to your latest blog post, an email asking them questions relating to your industry, or even an update on new products coming out in the near future; using email to stay connected to your customers keeps your brand in the forefront of their minds.

With the personalization of email, you can tailor your message to be warm and friendly. The personal touch will help them connect with your company on a personal level and not think you are just interested in having them buy something. This ultimately builds relationships, loyalty, and trust among your subscribers.

Generate Sales

Email marketing can be a channel to help you increase sales when implemented properly. I am not talking about blasting your list with sales pitch after sales pitch. That won’t work out too well. Your business needs to use email marketing the right way.

Through lead scoring, and well-defined email campaigns, a business can know when a customer is primed for a purchase. Knowing where your customer is in the funnel through lead scoring will give you insights on when to be more aggressive with sales based messaging.

Generate Sales Through Email MarketingBeing able to lead the customer further down the funnel on their own terms is a powerful tool. By allowing them to exhibit certain actions before hitting them up for a sale will not only make your customer happy but your bottom line as well.

Cost Effective & Affordable

The costs of email marketing can be much lower than many other forms of marketing. There are no advertising fees, printing or media space costs. Sure there will be some initial implementation costs, but once the foundation is set, the ongoing maintenance cost is minimal compared to the return.

Real-Time Marketing

Through email marketing, you can connect with customers in real-time. Using automated triggers, such as website activity, recent purchase or shopping cart abandonment, you can reach the right audience, at the right time, in the right place and with the right offer.

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