By offering StrongView On-Demand, a cloud-based email marketing solution, Mailcot fully leverages cloud computing. Providing all the benefits of installed software via SaaS (Software-as-a-Service) in one versatile solution. This is just as if you host your email server in your own secure storage site. The cloud servers are located in an actual data center. But they are considered “virtual” because they can be accessed from any computer, anywhere, any time.

Cloud computing isn’t just another marketing buzzword. Far from it. This is the real deal, an enormous change with huge implications for marketers, and competitive advantages for those who act on it early. So out on the front lines, marketers need to explore how these changes can affect how we do business.

Following are the benefits of cloud computing in Email Marketing:

Faster Sending Speeds

Cloud-hosted email marketing servers have immediate, redundant access to the Internet. It allowing your campaigns to launch at speeds limited only by your ability to click the Send button.

Flexible Data Integration

Cloud Computing System is easier to connect to your database and CRM tools through the cloud, providing ultimate flexibility to meet your business requirements.

Higher Security

Cloud server hosting companies employ the most up-to-date practices for firewall protection, server security, and data redundancy, making the cloud the safest place to store your data.

Future Proof

Cloud computing ensures that the latest server software updates and equipment upgrades are in effect, putting your business at the forefront of email server technology.

Here are top 5 Ways Cloud Computing Can Help Your entire Marketing Department

Low cost

Cost-efficiency is the name of the game with cloud computing. Hence with the cloud, companies no longer need to set up and pay for expensive infrastructure or spend money on hardware.

Democratizing effect

As a result of the reduced capital costs outlined in the previous point, small marketing departments are finally on a relatively equal playing field when compared to large corporations. With the cloud, both small and large marketing departments have the ability to reach a large audience, engage with a wide range of prospects, and grow marketing resources at the same pace as your business.

Improved time management and processes

The ability to control content and deploy strategies without depending on any other department has the benefit of improving processes, including the ability to stay focused on meeting strategic goals and implementing plans more quickly. This has the added benefit of reducing the time required to train new staff. Especially since there is a minimal learning curve with cloud-based technology.

Improved Accessibility

The cloud allows marketers to access their files with ease, improving collaboration and communication both within the team. Additionally, marketers no longer have to worry about losing data in the event of a hard-drive crash or natural disaster.

Innovation

With improved accessibility, processes, and analytics, marketers can spend more time focusing in on understanding customer needs. Hence by honing in on target audiences and better understand their pain points, marketers can spend more time creating innovative campaigns to connect with customers.

Email Campaign, Email Marketing

Top 5 Email Marketing Trends in 2018

September 17, 2018

85% of consumers prefer email as the primary method of outreach from a brand. How you leverage this marketing tool determines whether you engage subscribers or find your ROI falling flat. Email marketing without the right strategy leads to a lot of tedious work without the payoff. But these email marketing trends are connecting with people.

Let’s talk about the latest trends in Email marketing

Instantly Usable Content

We’ll start our effective email marketing trends with the one you can instantly use. Begin increasing your open rate with this simple technique. That’s what you want right, right? You need something that you can quickly apply and get instant results. Guess what? That’s what your customers want as well. They want it fast, they want it now. They want to see an immediate change in their lives as a result of opening your email.

Examples of Instantly Useable Content

This content serves an immediate need for the recipient. Because they use it immediately, they remember your brand. Any brand can do this. For example:

Mindfulness brand = short guided meditation
Healthy snack company = easy recipe
Fashion or interior design brand = ensemble for the week
Plumber = plumbing tip of the week
Lawyer = legal tip
Non-profit = 1 simple way you can help
Entertainment = A joke, funny image or video
Any company can send out a weekly how-to video related to their brand

Emails Become More Human through AI

AI continues to revolutionize marketing. It’s no surprise that it’s taking over email marketing trends. Your small business can use machine learning technologies to send people more personalized and relevant content.

You may feel like a superhero some days, as you switch hats and get things done in your business. But no human could develop the level of hyper-segmentation you can achieve with this technology.

AI technologies allow you to reach particular segments with a more tailored message and offers. When people get relevant emails they actually open and interact with them.

58% of people say that marketing emails rarely apply to them. 43% of people say they unsubscribe to branded emails when they find they’re not relevant. 15% of people mark emails they don’t want as spam instead of unsubscribing. That hurts your reputation.

Mobile-First Is Not an Option

81% of people read their emails on mobile devices. 68% of consumers say they delete emails that don’t render on mobile. They don’t wait until they get home to their laptop or to their work computer. You don’t get a second chance.

This is one of those email marketing trends that’s been in the works for some time. But up until last year, a small business could get away with not having mobile-friendly emails. Your email almost assuredly goes to junk if it doesn’t render well on mobile.

Let’s look at the 7 steps to a mobile-friendly email

Have very short subject lines
Use a single column template
Use a larger font
Size images properly for faster load time
Have a clear call to action
Don’t put links near each other
Test your emails on multiple devices. You can find free tools online that allow you to test your email on all the popular devices.

Protecting Customer Data

This email marketing trend arises from the years of excessive and careless collection, selling and using of personal data. It goes far beyond the Can-Spam Act.

Customers know that you collect a lot of data on them. They understand that you use this data to create a more personalized experience. But they’re also tired of having this data used to harass them.

We’ve all experienced this. You sign a new mortgage. Now, you’re getting endless offers for home warranties. You have more credit card debt than you’d like. You’re overwhelmed with offers to consolidate or re-fi. You give some money to a charity. Suddenly 20 charities are emailing you.

In order for your email marketing campaigns to be successful, a person must trust you. Without that trust, they won’t provide you with their email and other identifying information.

Interactive Content

29% of surveyed marketers say they’re focused on putting more interactive content in emails. They understand people’s drive to interact. They’re leveraging this to increase open rates and engagement. Not only do these interactions engage. You can also learn more about your customers based upon how they interact. Start with basics like social media icons and gifs. So as you branch out, find new and interesting ways to be more interactive.

Business, Email Marketing, Lead Nurturing, Marketing Automation

Complete Guide to Marketing Automation

September 16, 2018

Marketing Automation is a class of technology that permits organizations to modernize, automate, and measure marketing duties and workflows. This tool booms your operational performance and develops sales and marketing quicker.

Marketing automation automates your marketing and income engagement to generate extra leads, greater deals, and the higher degree of marketing success.

Who Uses Marketing Automation?

Regardless of the dimensions of your business, marketing automation can give you the strength to acquire your marketing desires.

Business-to-Business (B2B) and Business-to-Customer (B2C) organizations each can benefit from this technology. So each can use marketing automation structures to maintain their marketing materials and supply it to the clients.

Marketing Automation gives you the equipment to manipulate a massive database of leads without missing out on possibilities. Every industry such as healthcare, financial services, media and entertainment, and retail all are adopting the software for its real-time.

Marketing Automation Advantages

Get a complete view of prospect activity through linking records from your CRM to campaigns
Without difficulty discover and prioritize the freshest leads
Nurture cooler leads till they prepared so you never pass over a possibility
Fill your pipeline with great leads to immediately impact revenue
Supply a customized client experience
Target shoppers at every level of the buying cycle
Make statistics-driven decisions and discover new possibilities for growth.

Overcome Marketing Challenges Via Marketing Automation

challenge: Your conversion rates are losing, however, your lead database is overflowing.
solution: locating great leads doesn’t need to be a guessing game. With lead scoring, you are able to decide how involvement a prospect is primarily based on activities and how closely they suit the profile of your perfect customer. The rating and grade capabilities make it simpler to inform which results in follow up with first so that you may be able to make the sale as quickly as your customer is ready.

Challenge: you’re missing out on possibilities due to the fact your reps simply aren’t connecting with customers on the proper time.
Solution: Effective functions like lead nurturing make sure which you may not leave out on an opportunity that isn’t always prepared to shut. Those possibilities can exceed marketing warmed as much as the income prepared state. In case you pissed off by using the range of lost leads that appear to be falling through the cracks, marketing automation can come up with the performance. You need to make certain that each opportunity is higher.
Challenge: sales goals and marketing goals are at Opposite Ends of the Spectrum
Solution: Your sales team is at one end of the building, and your marketing group is at the alternative, and income left completely inside the dark about how or if marketing’s efforts are impacting their bottom line. Advertising automation might be the solution. Hence working collectively, sales and marketing can greater clearly discover what an ideal lead seems like, and create a technique for sourcing and guiding leads through the sales funnel.

Getting started with Marketing Automation.

Marketing alignment is essential to effectively impose a marketing automation platform. Sales and marketing need to work together to become aware of what your best customer seems like. So It creates a streamlined cycle that will generate, nurture and ultimately convert possibilities. Getting both groups on board will present a robust case to your executive team. So starting those lines of communication is the first step.

Email Campaign, Email Marketing

How to Structure your Email Campaign to Retain Customers

September 15, 2018

Retention Email marketing is important. If you haven’t sat down to consider how to keep your customers happy and coming back for more, there’s no time like the present. And if you have, but you’re out of inspiration or lack strategic direction.

Here are some important ways to retain customers faster:

Segmentation is king

To craft an effective retention Email Marketing strategy, you must first understand your customers and how they behave. Forget for a moment their age and all the other demographic data you’ve stockpiled.

Instead, focus on how they interact with your products as they browse your store. They are essentially doing the work for you and segmenting themselves based on their actions. Recognize which of these behaviors is important and merits its own retention tactics.

Engage your customers with email

Aside from the fixed cost of whatever email Marketing service you’re using, emailing your customers is free, and you’ve already got their addresses, so put them to use. These are the email types (and corresponding best practices) you should weave into your retention strategy.

The welcome email

After submitting their email addresses, most online leads expect to receive a welcome email. In general, the goals of the welcome email are to:

Introduce the user to the company
Reiterate the value of the product/service
Establish a humanizing tone.

Note that it’s important to acknowledge that this is a welcome email within the subject line. This can be done simply by incorporating “Welcome” or “Hi” within the subject line. Examples include “Welcome to The Family” or “Hello From Company XYZ.”

The nurture email

Unlike other email types, the goal of nurture emails is not explicitly to sell, but rather to build your brand among your email subscribers. When users need to purchase a product your company sells, your brand will be the first one they turn to if nurture emails have done their job.

The promotional email

These should be an integral part of any email strategy, as they are an effective way to increase conversion.

Utilize a prominent CTA

Design the email so that the promotional offer is prominently displayed and stands out from any other text in the email. Position the promotional text so that it aligns with the CTA (call-to-action) button.

Create urgency

Create a sense of urgency around the promotional offer. Provide a countdown or mention that this offer is available for a limited time. Note: Overusing urgency will dilute its effectiveness.

Include a reason for the offer

Providing a reason for the offer, regardless of the reason, has been shown to improve conversion rates. Reasons can include celebrating a milestone or simply thanking your email subscribers for being part of your community.

Keep tabs on the competition

When developing your retention strategy, it’s useful to keep an eye on the emails your competitors are sending. I recommend that you:

Identify your competition.
Become a lead for the competitor by engaging in behaviors of interest (e.g., order complete and cart abandonment)
Set up a folder in your inbox to receive their emails
Wait.

Typically, one month of the collection will give you a clear sense of their retention strategy, though some long-tailed verticals may need more time.

After you’ve collected your competition’s emails, begin examining the strengths and weaknesses behind their retention strategy.

Email Campaign, Email Marketing

Major Concerns While Sending Email To Subscribers

September 14, 2018

What is Email marketing?

Basically, the use of Email is provided services or product but a better definition is the use of email to develop relationships with potential customers or client. Email marketing campaign is the one segment of internet marketing so basically the use of email to promote the product or services.

Why Email Marketing Works?

Email marketing is an effective and measurable way of reaching your contacts or current customers. Cheaper than some other direct advertising and marketing method, email marketing helps you to tailor your messages to different types of customers, build customer relationships and drive direct sales.
Most of your clients probably test their email daily. Consequently, email may be an effective advertising device in your business. Email-marketing should be used responsibly and it is extremely important to gain your customers’ consent before sending emails.

Here we talk about measure concerns while sending email to subscribers

1. Improving Deliverability

It received remember in case you craft a compelling email with an interesting subject line if all your emails get sent directly to the spam box. Passing the spam filter has always been one of the massive email marketing challenges for marketers. There also are deliverability problems arising out of a complete inbox or non-existent email address.
When your deliverability rate is exceptionally low, you may get blocked by Internet service providers. Low deliverability is also a sign of wasted time, money and effort.

2. Spamming

When beginning an email marketing campaign one should never buy an email mailing listing. Sending an email to consumers who did not subscribe to you goes against the CAN-spam Act and can result in spamming reviews and eventually get your email black-listed and banned. The best results from email marketing come from beginning a mailing list from scratch to people who actually subscribe to your service.

3. Reputation

A business puts its recognition on the line when starting an email marketing campaign, that’s why it is important for businesses to stay genuine when sending out an email.
If you’re not sure about your email, follow these points which have been laid out by the CAN-spam Act:
• Don’t use false or misleading header information
• Don’t use a deceptive subject line

Email Campaign, Email Marketing

Email Marketing Tips for Small Business: Marketing Solutions

September 13, 2018

With a large array of email marketing software tools available today, it should not be difficult to find one that is budget friendly. Besides providing the right infrastructure to send mass emails, email service providers also offer additional services like responsive templates, analytics, and automation which make it easy to create and send emails. Having features such as analytics, allows easy access to obtain data regarding open rates. Click through and conversions enabling businesses to see what is working or to make adjustments very quickly.

It’s amazing how many small businesses want ‘to do email’ but don’t think beyond that. It’s important to understand your customer’s journey and relationship with your brand because that will help determine the top priorities for email marketing. Your email marketing focus will depend on your business, brand and the customers’ buying habits. So figure out what makes the most sense for you before sending out emails, be it promotional or newsletters.

A good strategy is to regularly test various options and analyze the data (open rate, clicks, and conversions) to find out what works optimally.

Find the Right Frequency

How frequently you send emails is a balancing act. The good news is that consumers like getting emails, just as long as they aren’t redundant. As a general rule of thumb, most businesses find it helpful to email their entire list on a monthly basis and send segmented communications on a weekly basis. According to Marketing Sherpa’s survey, 60% of the customers surveyed prefer a weekly frequency. A higher than a weekly frequency could get a higher number of unsubscribes. While with a less frequency, a business runs the risk of becoming irrelevant.

Once you have a strategy figured out based on your business, brand, and customer habits, think about what gets the best engagement. The frequency of the emails can be determined thereafter.

Keep your current customers close to you

Most businesses undervalue the use of email to keep the connection with their existing customers. They focus on sending primarily promotional type emails centered around making a sale or they will send holiday wishes a few times in the year.

Use your email marketing to connect smartly and frequently with your customers and stay top mind. Regardless of the buying cycle of your business, it’s important to stay connected with your current customers to encourage repeat sales, loyalty or word of mouth marketing. The key is to ensure the content is useful to your customers. Examples of such content might be tips, guides, or how-tos. Let’s say, you have a local boutique selling women’s clothes.

Segmentation is Key

With today’s technology, creating segments of your email lists is easy and a must! Your customers are not all same; they have different needs at different times. Hence, one message should not fit all. There is enough data that shows when you group your email list into segments and send customized emails that are relevant to the group. Those emails are more likely to be opened, clicked and acted upon, thereby increasing the conversions manifold. Segmentation is key to increasing revenue from email marketing.

Choosing the Right Email Service Provider

Last but not least, a critical step, is choosing the right email service provider for your business. You, as the owner, will send out your emails through their servers that are specifically set up for these services. If you tried to send mass emails through your regular Internet Service Provider (ISP), your campaign could be blocked. Because regular ISPs not developed for mass mailings.

Therefore make sure you do your research really well when shopping for an ESP. Evaluate at least 3 services and consider their value, features, customer service, infrastructure, speed to send, ease of use, analytics and overall reputation of the service.

Email Marketing, Latest Technology

3 Best uses of AI in Email Marketing: Marketing Solutions

September 12, 2018

When we are talking about AI in email marketing, we are not talking about companies replacing their sales and marketing team with robots. But specifically about sending better quality emails and increasing open rates for customers. AI opens up a world of opportunities for email marketers and the idea that it “learns” from the previous behavior.

Here are the 3 best uses of Artificial Intelligence in Email Marketing:

Subject lines

An optimized and Attractive subject line is important to the success of an email marketing campaign as it the first thing you will see and is what makes you click on the email. Even if the actual content of the email is great, it is really the subject line that can make the entire campaign. If your subject line is not up to scratch and unengaging, the response rates to the email will not be desirable or profitable.

AI technology can create brilliant subject lines which reflect your brand’s voice. And after going through split tests can determine which words and phrases are most likely to hit the spot with your company’s target audience. Advanced machine learning algorithms achieve this by learning quickly about what works for you and your overall audience.

Email content

Obviously, the actual content of the email is the bulk of the campaign once an email has been clicked on. Email content can certainly benefit from AI automation. The bold copy of an email written in an engaging fashion through advanced machine learning. Again, AI can achieve a human-sounding email which is true to your brand’s voice.

It is important for brands to keep their branding consistent so that it is recognizable and trusted by the customer. One of the skills is using language. It not considered spammy or too promotional – as this is likely to engage better with customers.

Sending times

Timing considered essential for email marketing campaigns. AI can aid in making sure your emails are timed effectively for your customers to read them. Traditionally, marketers rely on a broad assumption about the time of day which works best for campaigns. But this is not going to apply to all of their audience. Everyone has different lifestyles and habits and email marketers are using AI to help them to target everyone at the right time, especially across desktop, mobile, and tablet.

AI has the ability to automate the ideal send time for each subscriber based on their individual engagement history. Without AI, this could be extremely hard to determine as even harder and time-consuming to deliver.

Marketing Automation

Future Of Marketing Automation in India

September 11, 2018

Marketing Automation Software

Marketing automation is a software that automates your marketing actions. In India, there are so many marketing tasks that are repetitive, like emails, social media, and various website actions. An automation tool serves to make these actions easier. In India, there are many markets, believe that using a marketing automation tool will give them a steady inflow of leads instantly.

Many consider marketing automation is a device in order to help them carry leads. yes and no. Marketing automation device can help you bring a lead but no longer until you create a proper strategy to make that happen. But Most of the marketers think that buying an automation tool will instantly change the face of their business with not much effort from their end. Sorry, but that’s not how it works.

When and how does marketing automation help?

Marketing Automation provides the potential to attach leads and convert them to clients, many companies use this effective tool simply to distribute e-mail. According to the latest research, most of the successful businesses now use marketing Automation tremendously so one can generate income.

Convert Visitors into Leads Automatically

Using automation, you can simply automate emails which have to be sent to people whoever visits your website. There are chances that they find your products attractive and make a purchase. You need to monitor every visitor and then manually sending them an email. In fact, you can track their activities and have a clear insight if they interested or not.

Nurture Leads Automatically

Lead nurturing basically means developing relationships with consumers at every stage of the sales funnel involved and through every step of the buyer’s journey. It mainly focuses on marketing and communication efforts on listening to the needs of prospects and providing the information and answers they need.

Convert Leads into Customers Automatically

Whether it’s miles B2B or B2C, a pipeline of Leads is important for any business. After lead generation, it is time to begin qualifying and changing those leads into clients. This technique starts with information the lead, segmenting it and nurturing in a sequence with the help of marketing automation. It helps you better in targeting your leads with relevant messages.

Additional Benefits of marketing automation

These are some of the reasons why a company will adopt marketing automation:

Save time

More than one campaigns may be scheduled way ahead of time and released as in keeping with your personal settings, therefore working hours may be utilized for other activities.

CRM integration

it can help to make sure that leads don’t disappear off the radar after a couple of unsuccessful contacts.

Data collection

Automatic marketing offers a hint-point to customers or clients that aren’t always sales-pushed. it may help provide higher insight and be used to gather precise information to enhance future campaigns or communication.

Email Marketing, Marketing

Best Ways to Attract Clients Online: Generate lead Faster

September 10, 2018

Tired of chasing down your ideal clients and ultimately scaring them away? Good. To be honest, this method isn’t good for business anyway. But I don’t have to convince you of that — poor results will. Thankfully, there is a better way, a more profitable and enjoyable way. The following methods are ones you can implement immediately to earn clients online without spamming (Online Marketing) them — no tech expertise required.

Host an Online Workshop

The days of showing off a certificate or a degree on the wall are over. The best thing you can do to demonstrate you are the right expert to work with is to add value to your target audience. In just 45 minutes, an online workshop affords you an opportunity to educate (Online Marketing), entertain and inspire people so that they know why you are (or aren’t) the right fit for them to work with.

If you are not sure what topics to cover, consider the questions you are most frequently asked and/or how your ideal client group’s most common costly mistakes. At the end of the workshop, you can invite them to continue learning with you in your coaching program.

Send Value Rich Emails

One of the most common reasons people will give for not working with you is that it’s not the right time. That’s an easy one to solve — simply keep in touch via email and continue adding value (Online Marketing), inviting them to future online workshops and sharing testimonials from your current clients.

When the time is right, they will have all the information they need to make a well-informed buying decision about joining your program. This is a great and low-pressure way to increase your positioning, elaborate more on your brand and values and build more trust with them. By the time they do sign on to work with you, they will feel more confident than ever about their investment.

Livestream consistently

A video is becoming increasingly more important to growing a business each day. By live-streaming, you can interact with your target clients live on social media. You can share behind-the-scenes of your home office, a successful retreat with your team or even a simple tip — and have them signup for your online workshop to get the rest of the juicy details.

The important thing is to show up consistently. That will make it easier for people to get to know you, like you and trust you. Not surprisingly, it’s also a fun way to interact with potential clients. If you have a popular video, you may even be able to advertise (Online marketing) with it to create even more engagement. It’s a simple and effective strategy that you can do from anywhere.

Engage in Facebook groups

Facebook offers many different ways to grow your online business, but none are quite like Facebook groups. Whether you create your own group or commit to adding value to other groups, you have access to people who need what you have to offer all over the world. You can invite people to your online workshops, offer a free consultation when they need your support and build relationships (Online Marketing) that lead to new referrals.

You will get results from the work you do — not work you intended to do. Develop an action plan to implement at least one of these methods now. Notice I said one, not all? Do what works for you and do it consistently so that you can generate phenomenal results.

Email Marketing

5 Best Practices for Email Marketing in Healthcare

September 9, 2018

In today’s world, with information at one’s fingertips – and the variety of choices out there for healthcare – healthcare industries must nurture relationships with current and prospective patients. This includes educating about treatments, as well as offering general health and wellness information(Email Marketing). This will keep your brand top of mind when a patient or prospect needs something health-related.

Enter email marketing

A hospital’s patient communications can be a lot more than transactional emails. Through working with many of the largest hospitals in India. We have gathered some best practices when it comes to using email as a communication and/or marketing tactic within the healthcare industries.

Here are 5 Email Marketing best practices to staying top of mind with prospective and current patients:

Build a Benchmark to Measure Against

Health-related content directed towards patients tends to engage a lot more than it would in traditional B2B marketing. Using traditional industry benchmarks could hurt you in the long run. Making it look like your campaigns (Email marketing Campaign) are running much better than they truly are.

We recommend pulling historical data and build your own specific benchmarks based on past and future email marketing communications. This way, you are comparing any future emails and programs to your particular audience and marketing tactics.

Educational Content Over Direct Sale

When it comes to the health problems for yourself or loved ones, there is no higher priority. Therefore, people tend to research on their own a lot more than they would to buy a product, hire a company or sell a service.

We have seen more educational-based emails with topics like patient treatment options, wellness tips, and ways to improve comfort, as well as general information on a diagnosis have gone a lot farther than immediate requests for an appointment or finding a location.

Give the Ability To Move Quickly If Needed

As mentioned above, we are in an “information first” world, with many different ways to find and consume information. This has changed the patient journey dramatically in the last 10-15 years, giving patients the ability to be more educated and move through the process at their own pace. So, even though we said above that educational emails are better than the direct sale in terms of engagement and keeping your brand top of mind, it’s imperative to make it easy for those entering the journey, yet ready to schedule an appointment or make a decision. This way, at any time, one can click through, call to schedule an appointment or visit a location.

Map The Patient Journey to the Content of Email

Understanding the diagnosis, treatment options, and how patients inform themselves about their recent diagnosis helps align your content strategy. By doing so, you share the most relevant content to the right person at the right time and place. It does not help to share discharge and recovery information about a surgical procedure before they even know what their treatment options are. Ensuring the content flows with the patient journey through a specific disease helps patients stay informed.

Be Hyper-Targeted and Sensitive with Content

Health information is a very sensitive subject. So when sharing and Educating, you want to be extra careful that you target the right audience. And not accidentally scare or instill fear in anyone. As a best practice, use a gated asset that someone needs to opt-into for information about a particular disease. This way, you know for sure they are interested in receiving additional info about procedures or treatment options. Also share broader information about treatment options or health and wellness tips that help with a disease ( Healthcare industries), not specific medications/remedies or diagnoses that a doctor or medical expert would provide.

Services

Solutions

Industries

Contact

Support

September 2018

Faster Sending Speeds

Flexible Data Integration

Higher Security

Future Proof

Low cost

Democratizing effect

Improved time management and processes

Improved Accessibility

Innovation

Instantly Usable Content

Emails Become More Human through AI

Mobile-First Is Not an Option

Protecting Customer Data

Interactive Content

Who Uses Marketing Automation?

Marketing Automation Advantages

Overcome Marketing Challenges Via Marketing Automation

Getting started with Marketing Automation.

Segmentation is king

Engage your customers with email

The welcome email

The nurture email

The promotional email

Utilize a prominent CTA

Create urgency

Include a reason for the offer

Keep tabs on the competition

What is Email marketing?

Why Email Marketing Works?

Here we talk about measure concerns while sending email to subscribers

1. Improving Deliverability

2. Spamming

3. Reputation

Find the Right Frequency

Keep your current customers close to you

Segmentation is Key

Choosing the Right Email Service Provider

Subject lines

Email content

Sending times

Marketing Automation Software

When and how does marketing automation help?

Convert Visitors into Leads Automatically

Nurture Leads Automatically

Convert Leads into Customers Automatically

Additional Benefits of marketing automation

Host an Online Workshop

Send Value Rich Emails

Livestream consistently

Engage in Facebook groups

Enter email marketing

Build a Benchmark to Measure Against

Educational Content Over Direct Sale

Give the Ability To Move Quickly If Needed

Map The Patient Journey to the Content of Email

Be Hyper-Targeted and Sensitive with Content

Categories

Tags

About Exponent

Important Recommendation

Services

Legal

Privacy

Our Office :