A marketing automation system is a software platform that allows marketing teams and companies to more easily and effectively Execute marketing campaigns across online channels like email, social media, and websites. Here We will cover the best features of Marketing Automation Strategy.

Email Marketing

It is one of the most useful features for Marketing Automation software. Email marketing is an integral element in supporting a brand’s customer engagement and sales. In turn, the power to send bulk emails on a schedule is very crucial to marketers. In addition to this, the Marketing Automation platform provides beautiful, unique, and customizable templates to create professional-grade emails. Companies can further get client satisfaction and increase sales by providing best email strategy.

Contact Management

Marketing automation software allows you to filter, sort, and organize your lists for more optimal and targeted emails and strategies. It providing Companies with the capacity to do this contact management for clients allows for more targeted and specific campaigns for the audience of choice. An effective Automation platform will also allow you to add a pop-up prompt onto your web page. This is a highly effective way to get new subscribers to your mailing lists.

Social Media Automation

Of course, most businesses and agencies realize that making posts manually on each platform is far too time-consuming. But, in this category, it’s important to note that a good marketing automation platform doesn’t just automate a post on social media. Companies will get the most benefits from platforms that allow for edits to be made on the post to optimize it for each different platform it will be posted on.

Customer Journey (Automation)

Building a customer journey is a key part of driving success for a particular goal or deadline. Marketing automation platform allows for you to map out a particular customer marketing funnel, complete with an end game. The visual aspect of a customer journey builder is also a huge benefit. As you can very clearly see various journey elements as you plan them.

The main benefit of using this feature is that actions within these customer journeys can be automated. For example, the corresponding emails that have been set up in the pipeline will be sent out as the result of a defined action trigger. This helps companies provide concrete results for clients.

Landing Pages

A key element to a marketing campaign will be a strong landing page. In essence, interested prospective customers need somewhere to land when they click on an ad. Of course, the page they land on must be aesthetically pleasing, simple to understand, conversion-optimized, and have a call-to-action button that is clear.

In addition to this, you’ve probably heard of dynamic content before. However, choosing a marketing automation software that integrates these variable elements within the landing page you’ve created will get you a higher conversion rate.

Email Marketing, Lead Nurturing, Transactional Email

What to Look In an Email Service Provider: Email Marketing Solutions

July 13, 2018

Each Email Service Provider has something different to offer. To be a successful organization, you want something that offers the maximum service for what you pay. You may have to pay only a little extra for the more superior services, however, this decision is based on your business’s budget, priorities, and strategy. Here are a few things to consider whilst looking at an ESP to use.

IP address: private or Shared?

IP addresses are like phone numbers, It is the indication of the email’s beginning (Email Marketing). Ask yourself if it’s far worth it to be sharing an IP address with every other employer. It would be like sharing a cell phone number with someone else, and this is probably something you do not want to have. After all, if one organization sends out emails that get too many spam complaints, the ESP will be blacklisted and you will have to share the repercussions of another company’s mistake. Ensure that your ESP can offer you with a private IP address.

Customer support/training

The people that run the email marketing software are going to have to examine how to use the software. Since each piece of email marketing software is distinctive, there’s no guarantee that your employees will know from the start how to run the software program. Make sure to sign up with an Email Service Provider that provides support and training in your organization.

Robust Infrastructure

You should have an Email Service Provider that has fast Internet connections through multiple sources as well. You should also sign up with an ESP that has hardware redundancy, a term for engineering that ensures a fail-safe or backup. The reason you should have an ESP with hardware redundancy is that some ESPs have click-tracking tools that let the user’s click go to the ESP first and get redirected to your website.

Good Reporting

Some ESPs offer reports that show how successful your emails are, such as deliverability success, click-through rates, and open-rates. The reports should also be user-friendly.

SPAM Compliance

This is a good indication that the Email Service Provider you are potentially considering is responsible and wants to ensure that does not get blacklisted. Be sure to choose one that requires your organization to comply with the law and makes it easy to do so.

Email Service Provider that give Free Trial

many Email Service Providers offers a free trial to test drive the software and service. So you should try that free trials of ESPs
first before deciding on investing in an ESP.

Pricing Plans

Finally, your ESP should offer a reasonable price for the service that they offer. Don’t be afraid to shop around and get recommendations on which Email Service Provider to use. Some offer a pricing plan that is on a monthly basis and determined by the maximum amount of emails you could potentially send. Others require a monthly payment based on the number of email addresses on your built up list. Be sure to sign up with an ESP that fits your budget as well as your organization’s needs.

Email Marketing, Lead Nurturing, Marketing Automation, Transactional Email

Why Should We Choose Email Marketing Automation Platform?

July 12, 2018

Email Marketing automation is the uses of the Email Marketing tool, such as Mailcot or MailChimp, to send targeted emails at specified times or in response to certain actions your customers take. It’s all about reaching customers with the right message at the right time. Below, we discuss why your business should use marketing automation.

Increase Transactions by Getting Personal

You’re more likely to pay attention if someone addresses you personally, and the same principle holds real with email marketing. When you use an email marketing automation platform, you can include customized fields (like first name and company name) that will be populated with the statistics you have in your email list.

Tailoring emails to the recipient can have a massive impact. Marketing emails with personalized subject line have a 26% higher open rate than people who don’t. And emails that include customized content can have a transaction rate that’s six times better than people with regular messages.

Make a higher Impact with Segmented Emails

In a survey asking companies why they use email marketing automation. 83% stated the biggest benefit they see is being able to ship extra relevant messages. With marketing automation, you may segment your purchaser or lead database into different companies and tailor specific messages to the ones groups based on their pursuits, demographics, or purchase conduct.

This ensures that email recipients best receive content that aligns with their hobbies. As with customized fields, segmenting your electronic mail list through your advertising automation platform can result in more engagement.

Boost Your Revenue with Transactional Emails

Transactional emails are messages that automatically go to website visitors after they take a specific action. These actions might include subscribing to your newsletter, downloading an eBook, or making a purchase. Transactional emails usually include some basic information the recipient was expecting to get such as an estimated shipping date. But they don’t have to stop there.

Since recipients interact with transactional emails at a much higher rate than they do with promotional emails. Savvy marketers often use these messages to encourage customers to take another step.

Keep Leads Engaged with Drip Email Marketing Campaigns

Drip campaigns can be a great way to keep your business top-of-mind with people who interested in your product or service but aren’t ready to make a purchase. A drip campaign consists of a series of automated emails that are sent to leads on a regular schedule. You can use these emails to answer FAQs, address customer pain points. And you can demonstrate how your products solve problems, keeping your leads warm until they’re ready to buy.

If you think that Email Marketing Automation help your business to generate leads but don’t know how to start with Email Marketing you can get in touch with mailcot services.

Email Marketing, Marketing Automation, promotional email service, Transactional Email

Transactional Email Service VS promotional Email Service: Which One is Best?

July 11, 2018

The difference between these two( Promotional emails and Transactional Emails) general types of email (email marketing) is crucial to understand. Let’s take a few minutes to explore these differences.

Transactional Emails

Transactional emails are also known as “triggered” emails (Email Marketing) because they are sent (or triggered) due to a subscriber/customer taking action. Whether it’s a sign-up confirmation, order or shipping confirmation, password reset emails, account updates, what have you, transactional emails generally perform better overall than promotional emails.

Email Marketing Services

So, why do I say the line between transactional and promotional emails has blurred over the year? Because good marketers (Email marketing) use transactional emails as an opportunity to cross-sell, upsell, collect customer feedback, encourage social sharing, etc.

Types of Transactional Emails:

Welcome Emails

Welcome emails (Email Marketing)triggered after visitors subscribe to your email list. That first welcome email almost guaranteed to be your top-performing email. Hence it should introduce the subscriber to your brand and speak to the unique value proposition of your products and the benefits of being a list member.

Thank You/Confirmation Emails

Whenever an action takes place, subscribers expect some form of confirmation—in particular for a password reset, change information, purchase, or service upgrade. Confirmation emails (Email Marketing) are the “paper trail” that reassure your customers that you have processed the request.

Notification or Reminder Calls

Sometimes, it’s inaction that drives a triggered email. For example, “Your Netflix free trial is expiring…” Emails from Facebook come under this category, too. Your notification emails should be simple and prompt the desired action from your subscribers.

Request Emails

Customer feedback is a critical source of information for businesses (Email Marketing). These types of requests can help your customers remember the product they purchased you’re using a survey, it’s also a good idea to inform subscribers about the length of time required to complete it. And, if need be, offer an incentive to subscribers who complete the survey as well.

Promotional Emails

Exclusive shopping offers, discounts, product launches, daily deals, and third-party offers—there is no dearth of marketing emails in your inbox. Promotional emails want to generate conversions, sales, and revenue.

There are a few types of promotional email service listed below:

Special Offer Emails

Be careful with special offer emails. This is the kind of stuff that’s nearly guaranteed to end up in the “Promotional” tab in Gmail. It’s the kind of stuff that people get really annoyed with. When you send a special offer, make sure you segment your lists first

Sale Emails

Avoid the gray area of email marketing. You know, that space where you aren’t really sure if the email you’re sending will end up in the inbox or a spam folder. Sale emails can be dangerous. Send them only to people who have explicitly requested them and consistently engage with your emails.

Holiday Offer Emails

Everyone expects to get more emails (Email Marketing) during the holidays. You have a green light to send a promotional email (to people who opted in) but not to badger your subscribers or annoy them. Use the built-in context of the holidays to craft a message that will be welcome in the inbox.

Event Announcement Emails

You have two options when it comes to announcing events via email (Email Marketing). You can include the announcement in an existing email (like a newsletter) or send a separate email dedicated to the announcement. Both can work and we have examples of each.

Emails are great for onboarding and inactive users. They can be promotional or Transactional. Since highly targeted Transactional emails consistently perform better than promotional emails.

Email Marketing, Transactional Email

Why Should We Use Transactional Email Service?

July 10, 2018

What is Transactional Email Service?

Before we know Why Transactional Email Service?, first we need to know that What is a Transactional Email? So Transactional email is a mail service that sent out to complete a transaction with a customer. It is a mail that has been sent to one individual, rather than a large number of recipients on a mailing list. for example, Sending the confirmation to a customer of their purchased product via Transactional Email Marketing Service.

Email Marketing Services

Using transactional emails in your business might also seem something that goes without saying. It was a surprise that how many companies actually don’t use this opportunity. Or even when they do, system-generated emails are frequently underestimated through entrepreneurs. According to the survey, only 48% of brands performing transactional emails use post-buy programs, 40% use cross/upsell programs and 27% use cart abandonment applications. There are some of the most vital reasons to utilize well thought through transactional email messages.

Instant communication with clients right after they have interaction along with your company
Higher delivery and open rates than any other email marketing campaigns
Accessible real-time reporting to analyze results and enhance further performance.

There are some primary reasons why we should use Transactional Email Service and how to do it smarter in Email Marketing Services:

Instant Interaction with Clients

In terms of marketing, only a prompt reply on user action considered as an opportunity. A late response isn’t any response, however, a loss of a client. What’s the point of asking a customer why he didn’t proceed with a purchase a day after his attempt? Transactional emails usually sent instantly and automatically to a person that has taken a certain action.

Instant interaction via sending suitable emails will:

Accelerate the process of your business – purchases, registrations or some other activities
Build loyalty to a brand that cares about every client and presents the best and fastest communication possible

Email Delivery is Important for Success

Did you already know that about 20% of emails wind up in junk or spam folders, or don’t get delivered at all? High deliverability is especially crucial for transactional emails containing important data about purchases, registrations, etc. Therefore, Transactional email service relies on general. The usage of a expert transactional email service is often a smarter preference than a self-sustained email transport infrastructure. Transactional emails sent from your CMS cannot assure that they will all land in the inboxes in comparison with special Transactional Email Marketing Services that offer a strong cloud infrastructure.

Get reporting for further Sent mail

Transactional email Marketing services also provide reports and statistics about the sent emails:

How many emails opened
Clicked links
Email bounce rate
How many users using mobile phones to read the emails
Browsers that are in use for emails
which countries are your clients in? etc.

These above details will allow you to analyze your performance and make improvements for further activities.

Transactional Email service controlled by Marketers

Transactional emails definitely included in the common advertising and marketing strategy. And it should be controlled by marketers. It’s time to say goodbye to the dull system-generated emails and welcome compelling transactional emails which created in stunning email templates with branded elements and consist of not only an informative message however additionally a personalized marketing message further.

Transactional email Service is vital while you communicate with your clients. Here at Mailcot, it offers effective features, strong deliverability services and responsive customer offerings to help you build and improve this communication. So keep growing by using Best Transactional Email Marketing Services.

Email Marketing, Lead Nurturing

Building an Email Marketing Strategy: Step by Step Solution

July 9, 2018

Before we begin to create an email marketing strategy, We need to outline what email marketing means for an organization. The usage of email to supply permission-based communications to build relationships, grow sales and improve patron retention whether you are already using a form of email marketing and need to convince control to improve your approach or you are completely new to the subject and want to reveal the importance of email, you need to think about these essential steps.

Define Email

Email is by far the most popular way to stay in contact with present customers. By presenting precious information and updates primarily based
on their interests, email can help build a relationship among the corporation and the client. However, there’s a much extra meaningful definition of email marketing: what it means to you and your business. Defining the reason for email marketing for your company is critical and will be the driving force for all different email activities

Define the purpose for Email marketing

Other important questions to answer include why email marketing? what will email marketing contribute in your present marketing efforts? How will your marketing efforts tie collectively? what is your contemporary lead era process? And how will email marketing contribute to lead generation? A non-profit Institute created a newsletter for every essential audience: members, Non-members, and Community leaders. The Member newsletter validates membership via particular content material, the non-member publication drives extra visitors to the various parks, and the leader newsletter communicates activities as a result of donations.

Lead generation and sales Cycle analysis

At the very maximum level, you may probably be communicating with businesses of humans: customers and non-customers. So as a part of your lead generation process, the e-mail newsletter can help solidify your relationship with the non-consumer or prospect.

Set your List

Successful email marketing begins with a quality listing. After all, email marketing tells us that we need to know our target audience. Do you already know your list? Take some time to note what statistics you have now and make a plan for how to capture additional information over time. The extra you understand about your readers, the less complicated it’ll be to provide precious content within your communications.

Collecting Data at the Right Time

After you have determined what type of information you’ve got and what you need, the following step is to decide at what point you collect that data. Do you ask for it all up front? depending on your target audience, you may need to restrict the number of records requested initially so that you don’t place customers off.

Plan for a Growing Email List

An important element of any email marketing strategy includes plans for continuing to grow the list. For Example:

Include “forward to a friend” in all outbound emails
Add sign up form for the newsletter on the website in the prominent area
Drive all prospects to website from all advertising
Collect emails at checkout in retail stores
Collect email addresses at trade shows and other events
Include a link to the newsletter sign up form in email signature

Organize Email marketing Strategy internally

You already know your target audience now, so the next phase of building your email marketing strategy involves getting organized internally. How many people will use email marketing in your organization? Is it just for corporate communications or will the PR folks use it? After you have outlined how email marketing can fit into your very own process and have recognized your target market, you will begin to see many possibilities of how to organize the records to attain your original goals.

Plan your Content

Considered one of the biggest reasons newsletters die is that people can’t give you content at the deadline. Now that you understand who you are communicating with and the form of communication you want to supply, you need to plan the actual content material for each object. So to do that, you need to create an editorial calendar. This may assist you to put together for the future and ensure that each communication contains relevant content.

Define metrics for success

As with any critical marketing function, you need to define metrics for success. For each type of publication, you should outline what will represent success. Sharing these metrics will help communicate with all involved how email can truly impact the organization. For example:

Email Marketing Reports

Open Rate
Conversions by source
Click-Through Rate
Forward rate

Business Metrics

Leads by source – track leads from email forwarding or referral
Sales metrics before email marketing and trends after
Website traffic before email marketing and after
Website traffic the day an email goes out

Email Marketing, Marketing Automation, Transactional Email

Best Ways to Use Transactional Email Service for Business

July 6, 2018

Businesses are increasingly relying on transactional emails to enhance their operations. Just a few years in the past, e-mail marketing was specifically related to promotional messages such as offers and newsletters. However, today transactional email is used by many corporations for updates and notifications to clients.

Transactional emails

There may be a misconception everywhere, that a transaction e-mail is best approximately financial transactions. Application-based companies use transactional emails to educate their clients, capture new leads and drive sales. There are some Examples of how transactional emails are used:

Message delivery

Daily deals and flash sale websites depend on transactions emails to deliver vital messages to their subscribers. After purchase, the emails are used to verify the sale.

Order confirmation

retailers use transactional emails for order confirmations and delivery notifications. These emails additionally provide high opportunities for up-sell of other merchandise.

Connecting businesses

Location-based businesses rely on transactional emails to connect friends and businesses

As a subscription business owner, you are working hard to promote your products and increase sales in different ways. all these mean increased charges. Therefore, you have to use all avenues to achieve your goals. Optimizing your transactions emails can assist in Email marketing and eventually increase your revenues. So here are three approaches you use transactional emails for your benefit: –

Surveys

you could insert survey links in your transactional email to gain valuable client feedback. find out your corporation’s Net Promoter score, comments about your service or ask for tips from your clients. Simply include a link in your transactional email directing your clients where they can take the survey. For example: click right here to rate our services

Referrals

Getting referrals from happy clients is easier specifically while your service is tremendous. clients who purchase your service are surely seeing the value you’re providing and might recommend others for your service. So ask them to refer your business to others for your transactional emails.

Social media followers

Include social media buttons to your properties to your emails. These days, it is almost compulsory for all Companies to be on social media. So use your transactional emails to get more fans on Twitter, Facebook, LinkedIn, Google+ or other social networks wherein you are active.

You can use social media to build brand attention and enhance engagement along with your clients. Apart from this, you may acquire new possibilities at a lower cost. Train your prospects and drive traffic to your websites,

Email Marketing, Marketing Automation

Marketing Automation and CRM for B2B Marketing

July 3, 2018

The Marketing automation of the Marketing process appears to be these days, the only solution to face the major changes introduced via the fast evolution of technology and the continuous increase in delivery and demand. In order to achieve the favored Email Marketing results, businesses have to appoint digital marketing and communication services. These services are green and measurable to the Marketing Automation Tools used to track, rating and implement every campaign. Because of the technical progress, the marketing fragmentation, demand for custom designed services and products on one side and they want to acquire constructive speak with the customers, immediate and bendy response and the necessity to measure the investments and the consequences on the alternative side, the classical marketing approached had changed maintain to improve extensively.

Email Marketing for Every Business

Companies do not target customers as groups, but they are trying to target them as individuals. Websites, social media or direct calls can help companies to collect data from approximately their clients, assisting them additionally within the evaluation and forecasting technique. But to be able to use this fact, corporations need to use marketing automation tools. The email marketing is considered to be a powerful part of an online lead era and nurturing. Hence companies using marketing automation tools have extra insight into the prospect’s hobby, behavior, and shopping for intention.

Automate Marketing process with Marketing Automation Platform

Marketing automation is using software to automate marketing processes which include client segmentation, client records integration, and marketing campaign management. The use of marketing automation makes strategies that could have otherwise been performed manually much more efficient and makes new processes possible.

Marketing Automation is a software but also tactics that allow companies to buy and sell like Amazon – that is, to nurture prospects with highly
personalized, useful content that helps convert prospects to customers and turn customers into delighted customers. Hence this type of marketing automation typically generates significant new revenue for companies and provides an excellent return on the investment required.

There are some reasons indicating why businesses choose marketing automation, the maximum crucial being the capability to nurture leads. So the primary factors of marketing Automation platform are:

Lhttp://http;//mailcot.com/ead Management
Campaign Management
Email Marketing

Lead Management

A lead, a contact generated by a marketing campaign to current or potential new customers that express hobby within the corporation’s offering or inquire into products or services. So lead is a term mainly used in advertising and marketing. A Lead management software program is a technology which facilitates businesses track and optimize the complete income technique. At its basis, lead management is the process of tracking and dealing with potential customers.

Campaign Management

A campaign is a sequence of interconnected promotional efforts commonly undertaken inside a defined time-frame, designed to capture clients’ interest, and thereby gain precise marketing desires.

Hence Marketing Campaign Management system commonly presents a consumer-friendly dashboard that permits business/marketing leaders to see critical data and to identify the key outcomes in numerous marketing efforts.

Email Marketing

An email marketing platform needs to be able to send an email. However, there are some capabilities that it should have:
• Deliver reliably to users’ inboxes.
• Pre-schedule an electronic mail ship or instantly send
• Define which email list to send an e-mail or publication to
• Test send an email prior to mass sending
• Regulate “from” and “sender” records
• Modify subject line
• Instantly upload unsubscribe link
• Serve HTML website version of the email
• Remove email addresses from the list after some of the undeliverable sends

Customer Relationship Management (CRM)

Marketers use Marketing Automation Tools to create new approaches of appealing to clients with the aid of monitoring and monitoring the development of the marketing campaign. The software presentation records statistically and graphically. It monitors the first time customers view a product and whilst those identical clients convert and buy the product. This statistics provides marketers with information on which marketing campaigns are the simplest.

So marketers use Marketing Automation to create profiles and analyze customer specific statistics. For example, with the CRM web-based software, marketers analyze client retention information, track potential customers, increase a transactions records, and monitor web overall performance and customer behavior.

So marketing Automation tools can provide the following benefits to the organization, according to the company’s size and marketing sophistication-

Increased marketing efficiency.
Enhanced ability to generate more and better-qualified leads.
A multichannel view of prospect behavior.
Better alignment of sales and marketing goals.
Improved lead conversion and ROI

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July 2018

Email Marketing

Contact Management

Social Media Automation

Customer Journey (Automation)

Landing Pages

IP address: private or Shared?

Customer support/training

Robust Infrastructure

Good Reporting

SPAM Compliance

Email Service Provider that give Free Trial

Pricing Plans

Increase Transactions by Getting Personal

Make a higher Impact with Segmented Emails

Boost Your Revenue with Transactional Emails

Keep Leads Engaged with Drip Email Marketing Campaigns

Transactional Emails

Types of Transactional Emails:

Welcome Emails

Thank You/Confirmation Emails

Notification or Reminder Calls

Request Emails

Promotional Emails

Special Offer Emails

Sale Emails

Holiday Offer Emails

Event Announcement Emails

What is Transactional Email Service?

Instant Interaction with Clients

Email Delivery is Important for Success

Get reporting for further Sent mail

Transactional Email service controlled by Marketers

Define Email

Define the purpose for Email marketing

Lead generation and sales Cycle analysis

Set your List

Collecting Data at the Right Time

Plan for a Growing Email List

Organize Email marketing Strategy internally

Plan your Content

Define metrics for success

Email Marketing Reports

Business Metrics

Message delivery

Order confirmation

Connecting businesses

Surveys

Referrals

Social media followers

Email Marketing for Every Business

Automate Marketing process with Marketing Automation Platform

Lead Management

Campaign Management

Email Marketing

Customer Relationship Management (CRM)

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