Monthly Archives

July 2018

Email Marketing, Marketing Automation

Basic Components and core Capabilities Required for Marketing Automation

Outbound email

Customers must be able to create templates to generate personalized emails from the system database. They have to additionally be capable of import email lists from trade shows, print marketing, CRM and other sources. Emails must contain trackable links to system-generated landing pages.

 

Email Marketing automation

 

Social media

Users can publish content on social media, track social media generated traffic, help recipients share content to their own social media accounts, and monitor social media conversations. More sophisticated functions include forms and personalized ads on social platforms. Using social sign-on to capture extra data, and constructing more designated profiles based on activities, consumption, connections, and influence.

landing pages and web forms

Customers have to be capable of creating web forms and landing pages which could capture leads from device-generated emails. Forms designed to gather prospect records and marry this with cross-channel behavioral response styles permitting the organization to identify. Hence these pages are hosted by the marketing automation system and post facts directly to the marketing automation database.

Behavior Tracking

The system must track the behavior of individual visitors to the corporation website, typically the use of a combination of cookies to discover
site visitors and tracking tags embedded in organization web pages. Conventional web analytics captures page and session records, however, do not commonly link those to persistent individual identities.

Lead scoring

The system calculates one or more scores to measure the quality of a lead, in general, to determine when it must be handed to the sales branch. So Scores are based on the combination of individual attributes and behaviors. Scoring formulas complicated, so special interfaces needed to make them easy to build, understand, and maintain.

Lead nurturing

The device configured for automated engagement primarily based on the unique needs of a prospect. At the side of lead scoring, communications can adapt based totally on the prospect readiness to talk with sales. So the messages can change in response to lead behaviors which includes web page views and email opens. Lead nurturing flows may be simple, linear sequences or can incorporate complicated decision guidelines that send special leads down absolutely separate paths.

CRM integration

The marketing automation system maintains its own lead database, however exchanges updates with CRM so both systems have consistent records. Integration may also expand to coordinating campaigns between the two systems and sending alerts to salespeople about behaviors captured via marketing automation

Email Marketing, Marketing

Why Mailcot is Best Email Marketing Service Provider in Bangalore

Mailcot is the Best Email Marketing Services Provider Company in Bangalore, And Mailcot is a leading Email Marketing Services provider across IndiaMailcot experts at will work with you to enhance your current email campaigns or help you to begin using email as part of your digital strategy.
Email Marketing

Email Marketing for Every Business : Different Use of Email Marketing

Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Despite the rise of social media and, Other platform email remains the most effective way to nurture leads and turn them into customers.

Email Marketing

Effective email marketing converts prospects into customers and turns one-time buyers into loyal, raving fans. Email marketing used for many different purposes-

Promote your business

You may use email marketing to promote a special offer or service to a list of already existing customers. The Main purpose of a promotional email is to get the reader take some form of action. For example- book a room, buy a gift card, or reserve a table. In case your readers have mainly subscribed in your mailing list to avail special offer and promotions then that’s excellent. However, if they have subscribed to a list to stay up-to-date on news and event then if you are constantly bombarding them with promotional emails you stand the hazard of alienating them and forcing them to unsubscribe.

Retention

These are emails aimed at building a relationship between you and your readers. These typically take the form of newsletters where you’re providing your readers with statistics and stories that they may discover interesting. A newsletter can of course also consist of promotional messages or advertisements but these must not be their major intention. Your customers can forget about you very quickly so maintaining in contact with them on a regular foundation is a superb way to hold them aware of you and your enterprise.

Make a Communication

These types of emails, generally short emails designed to communicate some important information to your readers. For example, an invitation to an event in your hotel or details of a news article about your hotel.
So every Business needs a marketing tool to get a higher reach. There are many Email Marketing Service provider with the best marketing automation tools such as Mailcot, you can use these Marketing tools and generate leads and reach a large area.
Email Marketing, Marketing Automation

How to use Email Marketing Effectively

Email marketing is undergoing something of a “rebirth” as brands explore increasingly sophisticated ways to reach consumers and drive ROI.

Email marketing may not be seen as the most exciting channel – it is often referred to as a little tired and uninspiring – but nevertheless it remains central to many brands’ communications strategies. And while some predicted its demise a few years ago when social media became increasingly dominant, its death is by no means imminent.

In fact, thanks to the arrival of new technologies, which are making it more interesting and engaging, email is experiencing something of a revival. Email is generating a lot of money and, in my opinion, it is having a rebirth; many companies are rethinking it.”

Successful email marketing campaigns

The brand uses email to increase sales at all points on the customer journey – pre-booking, post-booking, and post-holiday. This wide remit means the key aim is to manage customer interactions of the whole journey rather than a marketing or service touchpoint. As a result, it has a different strategy for each stage of the customer journey and “email marketing takes on a different type of beast in each of those strategies.

Email campaigns are “great for keeping supporters updated on a huge variety of subjects, ultimately all contact has to be relevant to that person. There has to be a specific need, as opposed to sending an email without a defined aim.

Personalisation and email marketing

Better personalization of email campaigns is top of the wish list for marketers, according to Econsultancy’s report, but for many, the promise of 100% personalization remains a distant prospect. Marketers believe it is a huge challenge, with the biggest hurdle by integrating email marketing systems with other channels. It’s all about understanding customer behavior and intent, and then applying the personalization which is strong in that creative.”

Retail brands with a large online presence are best at email. Amazon tops the list for consumer mentions at 14% and was noted for both volumes of emails sent and its use of email – in other words, doing the basics right. Marks & Spencer comes second with 10%, and Next, Tesco, and eBay are joint third with 7%. But 60% of respondents don’t believe any brands do email well.

Testing email marketing

Testing what does and doesn’t work might sound obvious but 47% of organizations test under a quarter of their emails. Optimising emails for different devices has been a big driver of the improvements in the design and creations of emails. Mobile has forced marketers to be more clever with content and design to satisfy behavior change.

Business, Email Marketing, Marketing, Marketing Automation

Why You need Marketing Automation in your Enterprise

With Marketing Automation, you keep away from the hidden costs associated with hiring new marketing employees–and as an alternative, have access to an array of tools that don’t take sick leave, go on holiday or leave the business. With Email Marketing Automation, you’ve got the means to conduct specific marketing activities without an entire marketing department… providing you understand how to use it properly.

Marketing Automation

At the same time as Email Marketing Automation provides your small business with the means to automate most (if now not all) elements of the marketing process, it is not a “replacement” for your marketing managers. Email Marketing Automation, at its center, provides the means to scale up marketing activities, access deep analytics, and customize marketing efforts. This means extra personalized and applicable marketing at scale and repetitive tasks may be controlled automatically, permitting your marketing team to focus on the aspects of the marketing campaign that matter.

Marketing Automation for small businesses ultimately takes the “heavy lifting” from your marketing processes and helps you and your marketing and sales teams to get returned to what they do high-quality!
at the B2B marketing Lab, we specialize in HubSpot but also have also supported our clients with different marketing Automation platforms. We help businesses to simply get the most out of their marketing Automation platforms and increase Inbound campaigns that deliver high-quality leads.

The advantage of Marketing Automation for Small Organizations.

new york, April 22, 2016, /PRNewswire/ — marketing automation has the capacity to fuel small business growth and provide these companies the competitive edge they need to compete in a saturated marketplace. previously touted as a solution for Fortune 500 companies, small corporations that are trying to maximize their dollar and streamline their marketing campaigns can benefit tremendously from what marketing automation has to offer.

Here are the top Advantages that small businesses can expect if they adopt marketing automation:

 

Automates lead capture.

Marketing Automation captures offline and online leads via using integrated forms and these leads are added directly into the company’s database. All companies can benefit from and these leads are added touch list that Best Marketing Automation Platform can help develop and even monetize.

Nurtures the middle pack of the sales funnel.

Thru automated email campaigns, prospects that weren’t ready to buy after their first interaction can now be nurtured through academic and beneficial content.

Right message on the Right time.

Marketing Automation provides integrated behavioral tracking together with what links are possibilities clicking on, what content do they view and the way engaged are they with the content? This information is a goldmine as it allows businesses to provide messaging this is laser-focused on an individual’s needs and interests.

Marketing Automation Software

luckily, there are many Best Marketing Automation Platform software alternatives for small companies. these answers can deal with some, or built-in, of automatic marketing techniques. In different words, they encompass integrated various automation features such as:

  • Forms and landing pages,

  • Automated email campaigns,

  • Trigger emails based on set or custom rules,

  • Built-in eCommerce functionality or integration with eCommerce platforms;

  • Lead scoring,

  • Built-in CRM or CRM integration,

  • Smarter segmentation and

  • Website behavior tracking.

marketing-automation (Tools)

while you’ll be hesitant to try one because of either cost or gaining knowledge of curve, you should be aware that many marketing automation software companies:

  • Charge based on use (number of clients, features used, and so forth.) so the cost scales, and is viable, as you grow; 
  • Offer Strong help as you learn how to use their tool including free training, customer support representatives, comprehensive documentation and a supportive user community forum.

And more Information To Best Marketing Automation Platform Tools Visit Website:- https://mailcot.com/services/marketing-automation/

 

Marketing Automation

Making Marketing and Sales More Effective With Marketing Automation Platform

Marketing Automation is the future of Digital Marketing. Automation plays a very important role in defining the work within the marketing and sales team. There are few listed reasons why marketing automation benefited businesses to generate leads and sales.

 

Email-Marketing-Services

 

Make the Work more Efficient

Once marketing automation basics have been introduced in an organization and creating and modifying automation campaigns comes naturally in your marketing group, you can create an incredible amount of carefully targeted and relevant email messages in your target groups.

Combine marketing and sales

Marketing automation requires combining the goals of marketing and sales and defines the roles of both groups. After obtaining, activating and nurturing leads, marketing transfers the leads to sales for more personal communication. There must always be a clear point on while this happens.

The cooperation of sales and marketing must also continue inactivating current clients, and in possibly reactivating or saying goodbye to former customers.

Keep the CRM active

In addition to utilizing data from different sources, such as the CRM, marketing automation also works the other way round. Automation enriches the data on the CRM by adding the customer’s actions to their account. This improves customer management and makes operations more customer-oriented.

Save time with Marketing Automation

With marketing automation, you can get rid of many routine tasks. Free up your time for other important tasks. In marketing, this usually means new ideas, better content, and overall more creative work that is better organized. Hence for the sales-team automation frees up time for taking care of customer relationships and high-quality prospecting.

Create better online customer experiences

Marketing automation is first and foremost the foundation of a good customer experience. With automation, you make sure that suitable content is offered when a customer arrives on the site, relevant products are recommended, help is provided when a shopping cart has been abandoned and an interesting newsletter and SMS are sent.

Test what works

Automation systems show you clearly and quickly what works and what doesn’t – and it’s easy to modify your operations accordingly. A/B testing and conversion optimization turn into everyday tasks with automation.

Email Marketing

How to Get Attention Using Email Marketing Campaign

What Makes an Effective Email Marketing Campaign?

Effective email marketing campaigns need to be cleverly written to get attention in busy inboxes. Here are three things your next email campaign should have.

Email Marketing Campaign

Personalization and Imagery

Marketing Emails personalized to the reader and filled with interesting graphics. Few people want to read emails that addressed “Dear Sir/Madam” — as opposed to their first or last name — and even some users want to read an email that simply gives them a wall of text. Visuals help your recipients quickly understand what the point of the email is.

Responsive Design

Effective email marketing campaigns designed for all devices on which users can read their emails — desktop, tablet, and smartphone. Email marketing campaigns that designed for mobile devices are especially important — a quality known as “responsive design”. In fact, 68% of emails today are read on either a smartphone or tablet.

An Appropriate Call-to-Action

Above all, exceptional marketing emails must contain a meaningful call-to-action (CTA). After all, if brands are taking up subscribers’ time — and inbox space — with another email, every message must have a point to it. Internet users get multiple emails per day — why should they care about yours?

You probably receive enough emails as it is, and it’s tough to know which newsletters are worth subscribing to, So we have the best solution for email marketing campaign designing tool- Mailcot. Mailcot Providing High open rates and high deliverability with the fastest email service.

Email Marketing

Top 5 Best Email Marketing Services Provider in India – 2019

In this Article Mailcot Define “Who are Top 5 Best Email Marketing Services Provider in India 2019“, MailCot is the Best Email Marketing Services Provider in India, We provide Email Marketing Services, Marketing Automation, and SMTP Server Services, We are best in our work to Try it.

Email Marketing is the best solution for a new business to get leads and customers so it helps a business to make a reputational image in this digital market. So that Email Marketing Services brings more and more lead by sharing product and service information to users or customers. It provides a cost-effective solution for a newly opened business organization who can’t afford door to door marketing or any big promotion. Email Marketing Simply sends well designed and formatted email relevant to the product or service. Predesigned email templates help businesses to get real leads and sales.

So Email Marketing is the most benefited tool and today more than 50% of organizations are preferring Email Marketing. There are top 5 email service providers listed below which derv their best solutions for email marketing

Top 5 Best Email Marketing Services provider in India, Best Email Marketing Services provider in India, Email Marketing Services provider, Email Marketing Services provider in India

Top 5 Best Email Marketing Services Provider in India 2019

 

1. MailCot:- 

It is the most powerful tool which provides Email Marketing Software & Services. It provides high reliability and 99% inbox delivery so a user doesn’t need to suffer anymore. Well, reliability and deliverability are the main concern while choosing emailing solutions. Hence MailCot provides other extra features for better user experience.

Mailcot Services

  1. Email Marketing Services:- This definitely applies to your business. So many businesses (likely your competitors) do not use Email Marketing responsibly. You should constantly blast them with your latest blog posts or sales pitches. It is such a powerful channel. Let’s take a look at MailCot Email Marketing Services Why is so more important for increase your business
  2. Transactional Email Service:- You probably have an application that sends out either marketing or transactional messages and is searching for a host to relay these messages in bulk. would like to find a single provider to handle your deliveries. Let’s take a look Mailcot Transactional SMTP Services and Servers.
  3. Marketing Automation Platform:- Treat each customer uniquely with targeted emails triggered by their behavior. Marketing Automation Platform allows you to send what your customers want to hear and when they choose to hear it.
  4. Lead Nurturing Platform:- Our Lead Nurturing Platform also helps you attract buyers and nurture them with personalized campaigns. So sales can step in when they are engaged and ready. Let’s take a look Our Lead Nurturing Platform

Email Design Features

  • Email Personalization
  • Advanced segmentation tools help to create a new list based on the user’s behavior
  • Easy, Automatic Unsubscribes
  • Dynamic Content Blocks
  • Send Now or Later
  • Pause & Resume Sending

Statistics & Reporting

MailCot bulk email service in the USA, UK, Australia, India, and Singapore provides a basic plan starting from INR 12,000 for 20,000 email credits and so on.  So that for more details visit Mailcot pricing.

2. MailGet:-

One of the Best Email Marketing Services provider in India owned by Magnet Brains Pvt. Ltd headquartered in Bhopal, India. MailGet also offers a world-class email marketing software solution at a very affordable rate.

It is a very powerful email software tool that helps you to boost up your business also and ensure high email deliveries.

Features of MailGet

  • Responsive Email Template Builder to customize your emails as much as you want.
  • Email Marketing for a large volume of email subscribers.
  • Social Integrations to increase your product branding also in the market.
  • Affordable pricing based on the number of subscribers.
  • Email drip campaigns technology improves also an email open rate up to 99%.
  • They offer more options to import email lists as well as email list cleaning is also available.

3. Mail Marketer:-

In the list Mail Marketer is a pioneer of web-based Email Marketing Services in India that is providing a dedicated email platform since 2008 used by corporations and entrepreneurs.

Mail marketer ensures the business continuity plans that help to become a leader in the email market industry.

Features of MailMarketer

  • Built-in WYSIWYG HTML editor.
  • Spam checker & inbuilt Bounce handling.
  • Google Analytics integration.
  • Real-time tracking reports.

4. Octane:-

 

Image result for octane logoIt provides you with a state of the art email, web marketing, and SMS platform marketing technology. It is capturing the integrated market with API for ERP/ CRM and Google Analytics integration.

 

Features of Octane are:-

  • Email Personalization
  • Email scheduling
  • Upload and import contact

5. Kenscio

Kenscio Digital Marketing Pvt. Ltd.Kenscio is built on a scalable and reliable infrastructure where you can transact email send marketing messages or other high-quality content to your clients. The service is used also for a marketing perspective to promote services and products to a large number of the customer base.

Features of Kenscio includes

  • Strategy making to deliver high-quality contents that are valuable to your existing customers
  • Campaign designing to get improved performance
  • Email campaign monitoring and analytical inputs for effective targeting
  • Testing & Deployment

These above are the topmost Email Marketing Software tools that provide also the best marketing automation platform and email solutions to enhance business sales and help businesses to reach on a different level.

Conclusion

In this Article Mailcot Define Who are Top 5 Best Email Marketing Services Provider in India 2019, MailCot is the Best Email Marketing Services Provider in India. So that we provide Email Marketing Services, Marketing Automation, and SMTP Server Services, We are best in our work to Try it. Due to a rise in email marketing competition over the Indian market.  So it is important for an email marketing company in India to understand what the client needs and to add more features to cope up with the user’s requirement.

Email Marketing, Marketing, Marketing Automation

4 easy tips to Increase your sales with Marketing Automation

For busy marketers, technology is a lifesaver. So that With such a lot of advertising tasks, technology helps you juggle everything from social posts to email campaigns. But are you getting the most out of your marketing technology?
In case you’re equipped to increase engagement with intuitive advertising and marketing technology, Mailcot’s Email Marketing Automation tools are the solution.

Marketing Automaton

So that Mailcot’s Email Marketing Automation is going beyond the “set it and overlook it” mindset and offers you the tools to track customer conduct, segment customers based totally on their interests, and send relevant emails that subscribers can’t ignore.

To help you streamline your Mailcot’s Email Marketing Automation method,

4 Easy tips to Increase your sales with Marketing Automation:

Use website tracking snippets

What happens when a subscriber clicks on a link to your email? Does the subscriber make a purchase? Read a blog post? Understanding what occurs after a subscriber clicks on a hyperlink in your email can provide valuable insight. Luckily, the marketing campaign monitor offers a website tracking tool that does just that. The usage of the website tracking snippet, you could monitor how subscribers flow from your email for your website — and what they’re looking at. With this tool, the subscriber journey will become actionable statistics on your advanced tracking platform, like Google Analytics. You’ll see essential KPIs like click on-thru, bounces, first-time visitors, and conversions. You’ll also get important information about subscribers, like their geographical location.

If you can understand subscribers’ online journey, you may tailor your emails and website content material to drive better engagement.

Try segment builders with access to website behaviors and relative dates

With the website tracking snippet in a region, So you could begin organizing your contacts into like-minded groups.
segment subscribers based on the purchases they make on your website or the kind of content they examine on your blog. those types of segments go beyond classic segments that are typically based on demographic data like age, location, or income, and focus greater on a subscriber’s behavior. With a marketing campaign monitor, you can use the segment builder to create those groups.
you can even create groups that visit your website and take a specific action within a certain time-frame. for instance, you could create a segment of customers that purchase a specific product from your website in the last month.
The segment builder helps you organize subscribers into small, niche groups that share a comparable behavior.

Consider segment-triggered automation

After the use of the segment builder, you have got the groundwork complete to create and send hyper-personalized emails. With Mailcot’s Email Marketing Automation, the process is a breeze. You could pre-make and automate emails based on a subscriber’s actions. That’s right; you could deliver emails based on actual actions taken by the customer. So that Let’s say you need to send a welcome email to subscribers who join your list. When a contact is added to a segment, like a new subscriber segment, that action triggers an email to send. Those subscribers receive a welcome email.

The email sends automatically. You don’t have to log into your account each day, review new contacts, and manually send emails. Just set up the automated journey and new contacts will receive a welcome email from you.

You may trigger emails based on other actions too.

So here is six special triggers campaign monitor customers can use as a starting point:

  • Subscriber joins a list
  • The subscriber enters a segment
  • Subscriber exits a segment
  • A date
  • An anniversary
  • Subscriber activity (advanced plan)

Let’s observe another example. Let’s say you’ve created a segment of customers who bought a high-end digital camera from your website in the last two months. So You need to encourage these customers to purchase accessories add like a camera bag and tripod. You may create and send a follow-up email with this goal in thoughts.
The purchase triggers the delivery of the follow-up email that showcases and-one available for purchase.
This kind of email marketing Automation makes sure you’re engaging cutting-edge customers in a timely, applicable way. Those subscribers have simply made a purchase; they’ve taken your product for a test spin, and are ready to think about accessories add that make picture-taking even better.

Employ basic dynamic content

Marketers are always crunched for time. If you need to send a personalized e-mail in a hurry, rely on dynamic content. Dynamic content gives you the capability to create one email, however, customize pieces of it primarily based on the subscriber receiving it. Let’s say in case you need to send an email promoting a new line of formal footwear.  whenever You want men to see their styles and women to see theirs. With dynamic content, the product image adjustments based totally on the gender of the subscriber, so women see a photo of heels and fancy flats while men see loafers and wing tips.

Displaying products specific to a subscriber’s gender is the maximum common use case, but you can customize dynamic content to fit your needs. in case you’re opening multiple store locations, for example, you can change the photo of the storefront based on a subscriber’s location. Of course, to make dynamic content work, you’ll need to collect subscriber information to ensure the right content gets to the right person. You’ll need a variety of tools at your disposal to collect information.

So that Here are a few ways to collect customer information over time:

  • Email sign up forms
  • Surveys
  • Website tracking tools
  • Event registration forms
  • Forms to access gated content

Use the data you have to create smart segments so your dynamic content is tailored to specific subscribers.

1 2

Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started