Monthly Archives

April 2018

Email Marketing

Why Email Marketing Campaign works in India

When it comes to the universal question of how to reach hundreds and thousands of potential buyers in the lowest possible time, bulk email or email marketing India come across as the most desirable solution. This holds even more true in the context of small businesses in India. As Indian economy experiences a surge in the numbers of start-ups and small businesses, more and more email marketing campaigns are being launched to create brand awareness and recognition.

What makes email marketing campaigns in India really effective is the fact that the base of internet users in India has grown manifold. It is a country of young and aware internet users who actively engage with product information, services offered, sales and discounts and relevant business updates.

email marketing campaigns

Email Marketing campaign

Here some of the key benefits that good email marketing campaigns (Email Marketing India) can deliver.

1. Email marketing campaigns are highly cost-effective

For a small business, the cost is a major consideration. Email marketing campaigns simply work best for them. By launching your email marketing campaign under the supervision of a bulk email service provider you save money, time and effort. With email marketing services (Email Marketing India ) you avoid the cost of promotional materials like print, paper, ink and other such charges.

2. Email marketing campaigns are better targeted

Reaching out the right people is essential to any marketing strategy. Poor targeting means that your intended message sent to the wrong audience. Therefore ruining your whole marketing plan. With email marketing campaigns the chances of right targeting are the highest because mailing lists from mail houses are most reliable. You can segment your mailing list according to factors such as customers’ likes and dislikes, their buying behavior, etc. Thus ensuring that your prospects receive more personalized messages that have the information they would likely interested in. Today many effective email marketing software comes laden with such features that help you create efficient recipient segments and track performance of your email marketing campaign.

3. Email marketing campaigns deliver higher customer receptivity

You may involve television, radio, newspaper or other such mediums in your email marketing campaign. However, how high are the chances that your message get ‘actively’ registered in the prospects’ mind? People may or may not notice an advertisement on TV, radio or newspaper. But they surely go through their emails. Email marketing services (Email Marketing India) can surely have a better effect. Although it is customer’s decision to pursue your offer or not. They will surely get to know about you and your business.

4. Email marketing campaigns run on their own

Another great aspect of email marketing campaigns is that they run by themselves. Readers or viewers themselves take the initiative to know more about your business and offerings. Opt-in emails come as newsletters, promotions, special offers, etc. and requested by internet users on websites they visit. If any customer no longer wishes to receive such emails, he can simply opt out from mailing lists. Opt-in and opt-out mailing help deliver your business messages to the prospects without wasting your time and efforts.

For more information about Email Marketing Campaigns, You can check- Mailcot, Rccess, and Telcob.

Email Marketing

Email Marketing Advantages 2018

[:en]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- MailcotRccess, and Telcob.[:gb]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- MailcotRccess, and Telcob.[:au]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- MailcotRccess, and Telcob.[:in]

Email Marketing Advantages 2018

Here’s some Email Marketing Advantages 2018 that you need to know :

At this point, an email is a form of communication that’s largely taken for granted. With more communication channels and social media sites than ever before, it seems easy to discount email as an outdated method of reaching users and customers. The fact is, this idea couldn’t be further from the truth.
Despite the popularity of other types of communication, email marketing is still any successful business.
But Why is email so important? Why is it a marketing strategy that you need to take advantage of? Below, I have compiled some of the biggest reasons email marketing is the success of your business in 2017, and why it’s not going anywhere soon:

Email Marketing is Measurable

Email Marketing Advantages 2018

In a way that direct, mail or other forms of marketing can never hope to be, Promotional email marketing allows you to determine a tangible return on investment for all of your efforts. Through email marketing, you can track who has opened your message. I.e. what mail client they use, when they engaged with your message, and what link they’ve clicked on.

Email Marketing is Customization

Rather than just guessing at what message is going to resonate with the most people. So, You can segment your recipients and use substitution tags to communicate directly with your readers. This allows you to connect with them in a more personal way and drive higher engagement. To learn more about

How to segment your email list.

Email is What Your Recipients are Expecting
According to Adobe’s email marketing study, 63% of customers still prefer to receive marketing promotions and offers through email. This means that customers are not only expecting your messages, they want them! Make sure you’re providing visitors to your site with an option to subscribe to your messages, and then provide an email preference center so you know exactly which emails they’re going to open.

Email is Mobile

Email Marketing Advantages 2018

Our Customer at an estimate that about 53% of all people check their email on their phone, which means customers are checking email and shopping online anytime it’s convenient. As a marketer, you have the opportunity to create messages for the mobile experience and target people whenever they check their inbox.
Marketing email is no longer and it’s definitely not “spam”. It’s simply promotional material your recipients are expecting in their inbox. If you haven’t already, it’s time to get started creating a modern, impactful email marketing program.

For more information about Email Marketing Implementation Tips, You can check- MailcotRccess, and Telcob.[:]

Email Marketing

Optimize Email Template Newsletter for Mobile Devices

[:en]Nowadays the Internet users prefer to check their inboxes on mobile devices gradually moving away from desktops. If an email is difficult to read on a smartphone and one has to scroll or zoom too much, it will more likely be closed.

Responsive Email Template along with the specific structure of the elements are needed for the email to be displayed correctly on mobile devices. In this entry, we are going to discuss which newsletter elements to optimize for mobile users’ convenience.

An Email Template with responsive layout changes its size and structure in real time depending on the device screen size and browser. One of the ways to make an Email Template responsive is to use HTML-code. It defines the screen size and chooses the corresponding size of the template.

Generally, the responsive Email Template works the same as for ordinary websites with the help of CSS media queries rules. Just responsive layout is not enough, because one has to structure the elements of the email for convenient review and click on the smartphone. The following is on that matter.

Preheader

There is more space for a preheader than for a title on a mobile device screen. Make maximal use of it and optimize the preheader copy. There should be no links or meaningless text like “Don’t see images?” or “Link to the web-version”. Start the copy from the title or greetings or even combine these two.

Template

Many columns with rubrics create an informational overload, make it impossible to navigate as well as to move from one information block to another.

One-column layout simplifies the readability, design and allows focusing on the main content.

Simplify navigation as much as possible, don’t include the website sections into the header. But there always should be the brand logo with the link to the site as it ensures the brand recognition.

Optimal Email Template width is 600 px for a desktop and 320 px for mobile devices.

Typography

One should strike a balance between the font size of the title and the text, for instance, 22-24 px for the title and 14-16 px for the text correspondingly. A too small font is difficult to read on a mobile device screen. Avoid hyphenation as well.

Content

The space of a mobile device screen limits the possibilities for placing as many contents as possible, so add only the most important information. For example, in promotional emails, it’s advisable to cut the quantity of the goods.

Follow these tips, but remember to check the display of an email on different devices. Mailcot Email constructor allows this function or you can use ready-made free responsive templates.[:gb]Nowadays the Internet users prefer to check their inboxes on mobile devices gradually moving away from desktops. If an email is difficult to read on a smartphone and one has to scroll or zoom too much, it will more likely be closed.

Responsive Email Template along with the specific structure of the elements are needed for the email to be displayed correctly on mobile devices. In this entry, we are going to discuss which newsletter elements to optimize for mobile users’ convenience.

An Email Template with responsive layout changes its size and structure in real time depending on the device screen size and browser. One of the ways to make an Email Template responsive is to use HTML-code. It defines the screen size and chooses the corresponding size of the template.

Generally, the responsive Email Template works the same as for ordinary websites with the help of CSS media queries rules. Just responsive layout is not enough, because one has to structure the elements of the email for convenient review and click on the smartphone. The following is on that matter.

Preheader

There is more space for a preheader than for a title on a mobile device screen. Make maximal use of it and optimize the preheader copy. There should be no links or meaningless text like “Don’t see images?” or “Link to the web-version”. Start the copy from the title or greetings or even combine these two.

Template

Many columns with rubrics create an informational overload, make it impossible to navigate as well as to move from one information block to another.

One-column layout simplifies the readability, design and allows focusing on the main content.

Simplify navigation as much as possible, don’t include the website sections into the header. But there always should be the brand logo with the link to the site as it ensures the brand recognition.

Optimal Email Template width is 600 px for a desktop and 320 px for mobile devices.

Typography

One should strike a balance between the font size of the title and the text, for instance, 22-24 px for the title and 14-16 px for the text correspondingly. A too small font is difficult to read on a mobile device screen. Avoid hyphenation as well.

Content

The space of a mobile device screen limits the possibilities for placing as many contents as possible, so add only the most important information. For example, in promotional emails, it’s advisable to cut the quantity of the goods.

Follow these tips, but remember to check the display of an email on different devices. Mailcot Email constructor allows this function or you can use ready-made free responsive templates.[:au]Nowadays the Internet users prefer to check their inboxes on mobile devices gradually moving away from desktops. If an email is difficult to read on a smartphone and one has to scroll or zoom too much, it will more likely be closed.

Responsive Email Template along with the specific structure of the elements are needed for the email to be displayed correctly on mobile devices. In this entry, we are going to discuss which newsletter elements to optimize for mobile users’ convenience.

An Email Template with responsive layout changes its size and structure in real time depending on the device screen size and browser. One of the ways to make an Email Template responsive is to use HTML-code. It defines the screen size and chooses the corresponding size of the template.

Generally, the responsive Email Template works the same as for ordinary websites with the help of CSS media queries rules. Just responsive layout is not enough, because one has to structure the elements of the email for convenient review and click on the smartphone. The following is on that matter.

Preheader

There is more space for a preheader than for a title on a mobile device screen. Make maximal use of it and optimize the preheader copy. There should be no links or meaningless text like “Don’t see images?” or “Link to the web-version”. Start the copy from the title or greetings or even combine these two.

Template

Many columns with rubrics create an informational overload, make it impossible to navigate as well as to move from one information block to another.

One-column layout simplifies the readability, design and allows focusing on the main content.

Simplify navigation as much as possible, don’t include the website sections into the header. But there always should be the brand logo with the link to the site as it ensures the brand recognition.

Optimal Email Template width is 600 px for a desktop and 320 px for mobile devices.

Typography

One should strike a balance between the font size of the title and the text, for instance, 22-24 px for the title and 14-16 px for the text correspondingly. A too small font is difficult to read on a mobile device screen. Avoid hyphenation as well.

Content

The space of a mobile device screen limits the possibilities for placing as many contents as possible, so add only the most important information. For example, in promotional emails, it’s advisable to cut the quantity of the goods.

Follow these tips, but remember to check the display of an email on different devices. Mailcot Email constructor allows this function or you can use ready-made free responsive templates.[:in]Nowadays the Internet users prefer to check their inboxes on mobile devices gradually moving away from desktops. If an email is difficult to read on a smartphone and one has to scroll or zoom too much, it will more likely be closed.

Responsive Email Template along with the specific structure of the elements are needed for the email to be displayed correctly on mobile devices. In this entry, we are going to discuss which newsletter elements to optimize for mobile users’ convenience.

An Email Template with responsive layout changes its size and structure in real time depending on the device screen size and browser. One of the ways to make an Email Template responsive is to use HTML-code. It defines the screen size and chooses the corresponding size of the template.

Generally, the responsive Email Template works the same as for ordinary websites with the help of CSS media queries rules. Just responsive layout is not enough, because one has to structure the elements of the email for convenient review and click on the smartphone. The following is on that matter.

Preheader

There is more space for a preheader than for a title on a mobile device screen. Make maximal use of it and optimize the preheader copy. There should be no links or meaningless text like “Don’t see images?” or “Link to the web-version”. Start the copy from the title or greetings or even combine these two.

Template

Many columns with rubrics create an informational overload, make it impossible to navigate as well as to move from one information block to another.

One-column layout simplifies the readability, design and allows focusing on the main content.

Simplify navigation as much as possible, don’t include the website sections into the header. But there always should be the brand logo with the link to the site as it ensures the brand recognition.

Optimal Email Template width is 600 px for a desktop and 320 px for mobile devices.

Typography

One should strike a balance between the font size of the title and the text, for instance, 22-24 px for the title and 14-16 px for the text correspondingly. A too small font is difficult to read on a mobile device screen. Avoid hyphenation as well.

Content

The space of a mobile device screen limits the possibilities for placing as many contents as possible, so add only the most important information. For example, in promotional emails, it’s advisable to cut the quantity of the goods.

Follow these tips, but remember to check the display of an email on different devices. Mailcot Email constructor allows this function or you can use ready-made free responsive templates.[:]

Email Marketing, Marketing Automation

The First-Rate Stored Personal in Email Marketing

The first-rate stored personal in email marketing

Within the email industry, mailcot is widely identified as a leading transactional email company. Our reputation round transactional email once in a while overshadows the truth that mailcot also powers email marketing programs for a few of the most state-of-the-art, maximum-scale entrepreneurs within the global. In fact, greater than half of the ten billion emails we ship each month are marketing emails.

During the last several years, we’ve visible more and more foremost B2C brands flow their advertising programs from traditional email carrier vendors to mailcot. Why are these customers transitioning from conventional marketing software program to mailcot’s platform? The answer is that they see mailcot presenting a higher manner to make sure transport of the proper message, to the proper recipient, at the proper time.

Greater powerful focused on and personalization

Present day email marketing is facts-pushed and rather personalized to every person recipient. Manufacturers and shop wealthy information about their users—such things as demographics, engagement history, and purchase/activity history—in numerous internal databases. To correctly leverage this consumer information and create personalized content, customers ought to push facts among their inner records warehouses and their e-mail machine, and programmatically generate electronic mail content.

With many structures, syncing and merging person statistics into focused campaigns is bulky and slow. Also, it is necessary that all the information has batched in a regular i.e. in an hour /day /months. Even for optimized messages for hundreds of lots, or thousands and thousands of recipients at a time. The end result is both behind schedule campaigns,

Campaigns with less personalization

Mailcot’s present-day API architecture allows each non-stop low-latency records syncing and speedy programmatic message era at excessive-scale. This empowers top B2C brands to ship distinctly-targeted offers, digests, engagement emails, and different campaigns to their users.

Faster advertising speed

Other challenge for email marketers is, many ESP systems don’t offer email marketing campaign reporting on a timely foundation. Customers wait hours, days, and in intense instances weeks to acquire campaign performance information. Extra over, the layout wherein this performance information is received is not usually without problems. Therefore, marketing campaign new release and optimization cycles suffer.

Mailcot presents customers with real-time email analytics through webhook, displaying deliveries, bounces, opens, clicks, and greater all the way down to the person recipient degree. Such information can easily drop into customer’s databases as well as API systems, allowing the email crew to speedy examine marketing campaign overall performance, check and iterate messaging and segmentation, and pick out opportunities for new campaigns.

Greater dependable and timely deliverability

As once the campaign generated. And the speed i.e. arrives in recipient’s inbox. Even, that is also important to get emails in the inbox. Speedy transport can provide a tremendous advantage over competitors Those are competing for each other for sharing their products or services. Conversely, gradual delivery will become a competitive legal responsibility.

Email Marketing, Marketing Automation

Utilize Email Marketing for your Business: Key Benefits of Email Marketing

Email marketing presents extra possibilities to your business and drives a better return on investment. With email marketing, your enterprise can create deeper relationships with a much wider target audience at a fraction of the price of conventional media.

Reasons Why You Should Start An Email Marketing Campaign

Email marketing is centered

Email marketing solves all the inherent troubles of non-centered marketing. long gone are the days of putting an advertisement on tv, on a diner placemat, or in a periodical without a control of who will see it. With email advertising, you’ve got the capability to control precisely who sees an email through segmenting your contacts primarily based on their lead reputation, demographics, region or every other record. targeting emails ensure that your audience receives content properly, especially to his/her needs. Hence it makes simple to personalize your message for every purchaser, fostering a higher conversion price.

Increases Brand Awareness

With each email sent, consumers exposed to your business and your brand. With strategic planning, smart design, and targeted content, your business will consistently build value. In doing so, you stay top-of-mind with your audience. Then, when a customer needs products or services, your business stands a much better chance of turning those leads into clients and clients into loyal customers.

Easily Shareable

There aren’t many kinds of marketing as easy to share as email marketing. So with the easy click of the forward button, subscribers can share your deals, offers, and news with their friends. Subscribers who share your emails are acting as brand advocates. Therefore, while a subscriber stocks an email with friends, your brand gains extra exposure and credibility.

Cost-effective

Perhaps the most appealing advantage of email marketing is the return on investment. No print costs, no postage fees, no advertising rates. So It is as affordable as marketing gets. According to the Direct Marketing Association, it brings in $40 for every $1 spend, outperforming search, display, and social marketing.

In today’s digital world, email marketing tends to take a backseat. However, if you haven’t taken into consideration email marketing for your enterprise already, now is the time. It is a targeted, shareable, credible, measurable, and cost-effective tool overlooked by many.

Email Marketing

Importance of Email Marketing for little organizations

So, you know that Email Marketing is one of the best for smaller and medium-sized organizations. Littler organizations are frequently hesitant to put cash into promoting, simply because there’s not that much cash they can spend.

How Important Email marketing For Little Organizations

However, email marketing programming is accessible at crazy costs and offers high-tier return tracking. You’ll know where each and every penny went, and that is essential for a smaller publicizing spending plan.

Moreover, individuals are much more responsive, when it comes to email marketing because subscribers have to permit you to send them messages. The authorization is really a very important thing, and really mistaking for individuals who are simply beginning.

Email promoting is permission-based and usually requires the clients to confirm their email address when they sign up for an email newsletter. However, the permission to mail is what sets email marketing separated from other direct Marketing structures because it permits you to really manufacture an association with your clients.

Email Marketing makes brand mindfulness, which is valuable for most, but particularly local organizations. If a person knows you from your emails (yet the individual needs to really like you). That individual is a lot more likely to pick your items.

Email Marketing fits with the present marketing patterns really well

It’s anything but difficult to coordinate Twitter, Facebook, and other social networking into your crusades. While it is questioned whether or not social media is effective at all. So, social destinations to make it less demanding for the client to communicate with you.

And lastly, most little organizations use email Advertising anyway. It helps them stay with a single client for as long as possible, and is a very efficient method of showcasing, not only because it’s so cheap.

So, to repeat, this is the reason email Advertising rocks for littler organizations:

  • Email marketing can track each and every penny you contribute
  • It has the best reaction rates in advertising
  • Email Marketing makes brand mindfulness (really useful for organizations that are simply beginning)
  • It offers a chance to interact with clients and make element promoting
  • Most little organizations already do it anyway
  • Furthermore, email records are a great passive source of income you can rely on over the long run. If you are faithful to your clients and don’t do anything too out of the line, they will regard you and pick your items for months, even years. It’s still important to obtain new subscribers, however.

We aren’t saying that email marketing is the holy grail we’ve all been searching for. We’re saying that email marketing is really near to being one. You still have to do things on your own, you still have to do cutesy things with your crusades, stay aware of the improvements in marketing, and really work a lot to make your email marketing battles successful.

1 2 3 4 5

Daily. Someday is not a day of the week. Class aptent taciti.
[contact-form-7 id=”35309″ title=”Subscribe To Our Newsletter”]

About Exponent

Exponent is a modern business theme, that lets you build stunning high performance websites using a fully visual interface. Start with any of the demos below or build one on your own.

Get Started