Monthly Archives

November 2017

Campaign Management

5 Must-Haves in a Campaign Management Software

What is campaign management?
Campaign management is the process of organizing, segmenting, targeting, and managing multichannel marketing messages. The act of a campaign manager is to integrate data on the purpose market with existing data about customers to actively drive impressive marketing campaigns. Some campaign manager duties include writing and editing campaign copy, managing implementation, ensuring brand identity is consistent in messaging, and providing results and analytics after the campaign is run. But don’t get caught up on the definition, the roles and rules of campaign management are constantly evolving.
  
So, before you close this tab and start researching the best campaign management tools, keep these necessary factors in your back pocket during evaluation.

1. Easy to Adopt for Team Members

Unless you are studying up on how to become a campaign manager, you need to search a tool that will be easy to train and use for your marketing team. Some tools have all the bells and whistles but require hours and hours of training. Test drive a tool with your team and see how they like it. If they can’t set up a easy campaign after an hour or two of training, continue your search.

2. Lead Management

Tools that offer lead management allow you to value your prospects based on their readiness to buy so sales can focus their attempts on the best opportunities. Lead scores are given based on their activity within the campaign. Which links did they click? How much time did they spend reading an email? Did they subscribe to the newsletter? A great campaign management software does the leg work for you, so you can certify which leads have the highest propensity to buy, and tailor your marketing messaging accordingly. 

3. Multichannel Marketing Automation

Gone are the days of juicy email subject lines and obscure, attention-grabbing messages. Customers are no longer falling for the “Is a hippo chasing you?” line and with a click of a button, your thought-out email is routed straight into their spam folder. You need a campaign management system that allows you to interact with prospects and customers on multiple channels. Whether it’s texting, social media, or live chat—you want to be at the top of your customers’ minds. This way, the buying process is more controlled by the customer than the marketer.

4. Content Marketing Functionalities

Companies need resources to develop compelling content that will drive people to their websites through all various channels. Look for a campaign management software that allows you to develop and reuse content across several campaigns. This allows you to create landing pages where you can drive personalized content to audience segments and direct them back to your website.

5. Easy-to-Use Analytics

These features are nothing without measurement and analysis. It’s extremely important to be able to evaluate the success of your campaigns and learn more about your audience. Analytics tell you what messaging is working and how your customers are responding to your campaigns. This data is especially necessary for sales, as they need to work in tandem with marketing to make sure all messaging is consistent and on brand. 
  
Researching and testing several tools in comparison will help you understand which qualities are more necessary than others. In the end, you need to evaluate what tool is going to work best for you and your marketing needs.

 

Payroll Processing Services

Benefits of Online Payroll Services

Payroll is one of the most essential part your organization. It does not only support your employees but keeps the business moving forward. As an entrepreneur, you may have tried to handle this functions on your own when your business was on its startup state.

However, as the size of business expands, you might not have the sufficient time to focus on payroll. You also might not feel good to utilizing resources to built an in-house payroll department.

Why you have to consider Online Payroll service for your company?

  1. Outsourced Payroll Saves Time: Probably, payroll could be a simple task for you in startup state of your company. However, when a business grows, so do its payroll needs. Before long, an easy task becomes more complicated such as handling files deadlines, classifying employees and many more. On this point of time, company only has two solution:
  • Hire a payroll department, or
  • Outsource the department.
  1. Overhead Costs are Reduced: As an entrepreneur, your time has a dollar value, linked to the generated funds from the tasks, you handled at given time. So, the core task of an entrepreneur is to bring more and more business for your company. By outsourcing your payroll needs, you can save enough time, and focus on the core tasks.
  1. Improved Data Security: In-house payroll carries a fair amount of risk with itself. The handler of payroll can view the employee’s records. Employees can tamper with records for particular gain. Aside from employee risks, you will also need to consider the security of your payroll software. Comparatively, outsourcing payroll means your data is stored on high-secure servers, use cutting-edge encryption technology, along with redundant data backups.
  1. Guaranteed Government Compliance: A single fault can leave you open audit and costly penalties because supervision change constantly many times in a year. When your focus is to grow your business, you can’t stay on top of all these changes, but payroll Outsourcing Companies It’s their business to keep up with all the rules and regulations as well as changes in tax law.
  1. Access to a variety of services: With online payroll services, you may get a collection of services and benefits for your company. Apart from standard payroll and tax calculation, some of the packages offer additional services such as contract generation and contractor services, labor law compliance, bookkeeping services and much more.

 

Email Marketing

How to Improve Your Email Marketing in 2018

1) Send emails to lists that want to hear from you.

If you have email lists with low rates of engagement activity, stop sending to them. Every time you send to a list with low open and engagement rates, it hurts your domain position and your opportunities of connecting with other potential customers.

Monaghan said it best in his talk: “You are what you eat, and so is your marketing.” When you receive tons of emails from brands you don’t engage with, constantly deleting them or marking them as “read” is most likely tiresome. Empathize with your subscribers and treat their inbox the way you would want your inbox treated.

2) Have a goal for each email before you press “send.”

If you don’t have a goal in mind for the emails you’re sending, the recipients won’t know what the goal is, either. Once you define a goal for your email sends, you can define success and build a list to make that arise.

Goals for your emails could include a contact filling out a longer form for a gated content offer to provide your team with more information about their organization, or redeeming a promo code for a purchase on your website.

Give recipients options in your messages, such as calls-to-action and links in-text, so they have multiple avenues to achieve your goal. Everyone’s behavior is different, so make your emails flexible.

3) Personalize and test your emails.

Email personalization really works. For example, back in 2014, we found that emails with the recipients’ first names in the subject lines had higher clickthrough ratesthan emails that didn’t.

When it comes to personalizing your emails, stick with the basics. Personalize according to recipient names and company names, but to avert being creepy, leave it at that, urges Monaghan.

Nothing is less intimate than receiving a “Dear Customer” or “Dear First Name” email, so test every email to make sure you’re sending to recipient names.

4) Send emails from a personalized account.

Don’t send emails from a “noreply” email account. Personalization works on your end, too. Boost your engagement by personalizing the “from” email address to drive replies from subscribers to a real person instead of “noreply@company.com.”

5) Experiment with sending emails on different days of the week.

Stop sending emails on Tuesdays. Seriously, stop.

Tuesdays, Wednesdays, and Thursdays are the most famous days to send email, but they’re oversaturated with messages that might be overwhelming your subscribers. If you want your emails to be opened, try sending them on Mondays and Fridays. Emails with calls-to-action execute well on Saturdays, so don’t be afraid to send emails on the weekend, either.

In any case, try experimenting with your approach to lessen your subscribers’ email load Tuesday through Thursday.when most business emails are sent.

6) Engage with contacts who’ve submitted forms, not contacts whose information you’ve imported.

When someone fills out a form and provides his or her email address, that person’s engagement rate is typically higher than cold contacts you’ve imported from a list. That’s because these recipients want to hear from you and chose to engage with your content — they’ve told you this by filling out a form. This is evidence that the inbound marketing methodology is working for email marketers.

And by the way, don’t purchase email lists– you’re only hurting your credibility and annoying people who haven’t asked to hear from you.

7) Suppress your unengaged subscribers to avoid sending graymail.

You may be sending spam without knowing it, and that’s because the definition of spam has changed. Graymail refers to bulk email messages that aren’t technically spam because the recipients gave you their information, but the fact of the matter is, they get your emails and don’t touch them. Engagement rates plummet if recipients don’t open your first email, so if they continue ignoring you, the expectations of them ever opening your messages is going way, way down.

Stop sending graymail, and listen to what people are telling you by notopening your emails. Start suppressing your unengaged subscribers. That way, your open rates will increase, and inbox providers will see that you’re responding to subscriber behavior.

8) If people are unsubscribing, don’t worry too much (yet).

You can’t please everyone, and unsubscribes will happen. Luckily, your subscribers didn’t mark you as spam — they simply told you, in the nicest way possible, that they’re not interested in hearing from you anymore.

Don’t be too worried yet, but if more people keep unsubscribing, try to identify the potential cause. Consider suppressing or sending fewer emails to subscribers who aren’t engaging as much.

9) If people stop opening your emails, figure out what’s going wrong fast.

If your email open rate is falling, it means you’re missing the expectations of your recipients and that you should prepare for worse outcomes. It’s a leading indicator that spam complaints and unsubscribes are coming, and you should immediately suppress your unengaged subscribers to show email providers that you’re responding to feedback. Test different emails to see if you can improve your open rates.

10) If people mark you as spam, immediately stop sending email and identify the source of the complaints.

If you’re being marked as spam, your domain reputation is at risk, and you could become blacklisted by email providers. Whether the spam complaints are caused by a new source, bad forms, or you missing expectations of your list, slow or completely stop sending emails until you figure it out.

If you aren’t getting unsubscribe or spam complaints, that doesn’t necessarily mean you’re in the clear — the messages could be going straight to recipients’ junk folders.

11) If you want to learn more about email marketing, take the free email marketing certification course.

Learn more about email marketing with Monaghan right now by taking HubSpot Academy’s Email Marketing Certification Course. In only 3.5 hours, you’ll learn about lifecycle marketing, email list segmentation, design, deliverability, and more skills to help you cultivate a strong strategy for 2018 and beyond.

12) Be thoughtful about your subject line.

Don’t write clickbait email subject lines. When people click on your email and then immediately bounce away when they realize your subject line wasn’t genuine, your clickthrough rates will suffer.

For best results, customize and personalize email subject lines and Experiment with emojis Pro tip: Read subject lines out loud before sending. Would you open that email if you received it?

13) Remember: Email is getting harder, but it’s still working.

Every year, engagement rates start to slip, and it gets harder to reach people’s inboxes. This doesn’t mean that email marketing is losing its efficacy, it’s just getting more competitive. The divide is growing between email marketers who know what they’re doing and those who don’t, so make sure to put in the effort to test different strategies and keep your subscribers engaged.

The theme of all of these email marketing guidelines? Testing. Every audience and contacts database is different, so make sure you’re testing the implementation of new strategies and tailoring them according to how your subscribers engage. 

Daily. Someday is not a day of the week. Class aptent taciti.
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