- January 21, 2019
- Posted by: vmayo
- Category: Digital Marketing
10 Best Digital Marketing Strategy in 2019
Technology continues to grow and we all need to keep up with the latest trends to ensure that we develop successful marketing strategies. What has happened in the past year and the impact of the latest trends on our Digital Marketing Strategy in 2019, is the right time to reflect
According to the 2019 approach, the digital marketing landscape which includes SEO, social media, PPC, content marketing and more, is seeing a dramatic change. There may be a time when you can dismiss artificial intelligence or visual search as a gimmick from the latest Blockbuster science fiction film, but that time is longer.
Most of the businesses today require digital marketing strategies to connect with current customers and attract new ones. Social networks are becoming an integral part of the marketing mix. The way consumers interact with research brands, they are changing. Brands are changing the way consumers are promoted and connected with them.
We are adopting digital techniques to communicate in ways that were out of mind a few years ago. We have shifted our focus from traditional media marketing to the Internet, wireless devices and other digital platforms.
There is a 10 Best Digital Marketing Strategy in 2019 that needs to be revised repeatedly to succeed. Latest trends to keep an eye on for 2019. Here are…………….
What is 10 Best Digital Marketing Strategy in 2019
The strategies given below are tried and this is true and will probably continue to be used successfully in the future.
1 – Artificial Intelligence
AI can analyze consumer behavior and search patterns, using data from social media platforms and blog posts, to help businesses understand how users and customers find their products and services.
For example, Facebook Messenger bots can help you automate and optimize your customer service.
Artificial intelligence also provides users with information and suggestions in the conversation. According to Gartner, 25% of customer service will use Chatbot technology by 2020, less than 2% in 2017.
In 2019, AI will be able to save business costs and accelerate growth, adopting Ai, will gain an edge over its rivals.
2 – Programmatic Advertising
Programmatic advertising means automating advertising using AI so that you can target more specific audiences. A real-time bid or auction, for example, is to buy a type of programmatic advertisement. This automation is much more efficient and faster, which means high conversion and low customer acquisition costs.
3 – Interacting With Chatbots
Chatbots will continue to be an important part of the Best Digital Marketing Strategy in 2019.
This AI-based technology uses instant messaging to chat with your customers or site visitors in real time, day or night. Along with talking to chatbots with 1.4 billion people, 80% of businesses are already planning or using ChatBoots by 2020. And by 2022, Chatbot will help businesses save more than $ 8 billion per year. Especially in the banking and healthcare industries.
Many customers like to chat with Chatbot because they are responsive, respond promptly, remember their entire purchase history correctly, and never lose patience. These virtual assistants provide excellent customer service to meet customer expectations and automate repetitive tasks – which means that you can focus on a more important task.
4 – Personalization
If you want to stand out in 2019, then you need to personalize your marketing – and that means personal stuff, product, email and more. With the availability of purchase history, consumer behavior and data click on the link. Custom content is never easy In fact, 96% of marketers believe that privatization leads to customer relationships.
For example, entering your Netflix account immediately shows you proof of this: Banners, carousel, order, artwork, lessons, and search are all personal for you.
5 – Video Marketing
These numbers show the importance of incorporating video into your 10 Best Digital Marketing Strategy in 2019:-
- 70% of consumers say they have shared a brand video.
- 72% of businesses say that the video has improved their conversion rates.
- 52% of consumers say that seeing product videos makes them more confident in buying online decisions.
- 65% officers visit the market website and 39% call a seller after watching a video.
Live video is gaining popularity, with a large number of businesses that use it for interviews. Product demos, and “behind the scenes”, a glimpse of the events. Life in the office, how the products are made etc.
6 – Influencer Marketing
Influencer marketing is a type of word-of-mouth marketing that focuses on the use of key leaders to bring your brand’s message to a larger market … Instead of marketing directly to a large group of consumers, To get the word out, pay those who influence them. ”
Using influencers is a very effective marketing tool that works to attract customers. Influencers can be celebrities for celebrities and journalists and anyone from Instagram or YouTube stars who help promote their business or product through their social channels.
7 – Social Messaging App
Imagine that the social messaging app is just for sending emoji to your friends?
- 1.3 billion monthly users are active on Facebook Messenger
- Every month about 2 billion messages are sent between people and businesses on Facebook Messenger
- Whatsapp has 1.3 billion monthly active users
- Every day, 55 billion messages are sent through WhatsApp
- Whatsapp, Facebook Messenger, and Wechat have more user users than Facebook or YouTube
These statistics show the increasing popularity of the social messaging app for business purposes. Since people spend their time interacting with each other, there is no point in marketing your company’s services where your potential customers are hanging.
The social messaging app can be very useful to send messages directly to customers because they allow privatization (another trend) and add value to users’ experience. This is different from the Messenger Chatbot, which we discussed earlier. Now you are able to really bring customers into the market using messaging app!
8 – Visual search
Visual search can take the user experience to a completely new level. With visual search, users can upload an image to search and get more specific results.
Not surprisingly, Pinterest has jumped on the visual search bandwagon – they came with lenses, a new visual search tool that allows users to take an item’s photo to find out where they buy from online Search for similar products or see the keyboard. Related items of And Pinterest is not only a visual search.
If you take a photo of one:
- Business card:- You can save a phone number or address in contact.
- Book:- You can also get reviews and other details about it.
- Milestone or Building:- You can find more information about this.
- Painting in a museum:- You can get details about it.
9 – Voice Search and Smart Speakers
People spend an average of 3 hours and 35 minutes each day on their smartphones, and by 2019, the mobile device will be the medium that gets the most minutes in the United States (finally crossing television).
Hey Siri, what time is Mission Impossible playing tonight?
Alexa, find me a recipe for apple butter.
The increasing use of voice search has made companies important to rethink their Digital Marketing Strategy in 2019.
- 50% of all searches will be voice search by 2020
- 20% of mobile queries are voice search on Google
- 25% of all Bing searches are voice search
Voice Search plays an important role in providing all relevant information, which people are searching through audio content. Artificial Intelligence is getting smarter and the number of errors made by voice assistants like Alexa, Siri and Google have decreased.
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Smart speakers like Alexa and Google Home are also increasing: 39 million Americans use smart speakers, and 65% of them say that they do not want to go back to life without their voice-controlled supporters.
Keep in mind that not only will more companies produce audio content in the hope of getting brand awareness (hence you too), but there is a possibility of advertising soon. Because Alexa will tell you the answer to your question with “the word of its sponsor”. Which means that you will be able to buy voice ad space like Google AdWords, but for home speakers.
For all voice technology, remember to write in an interactive voice. So that focus on getting special snippets on Google and think of keywords that people will speak instead of type
10 – Social Media Stories
With the increasing popularity of social media “stories”, it is important for marketers to consider this format in their digital marketing strategy. Lovers market can also use live video. Which is one of the most profitable social rollouts to promote engagement and brand awareness.
2019 will be about better customer experience with personalization, automation, and AI-powered technology. So to keep ahead of the curve and increase conversions in the coming year. You will find custom, interactive content – especially audio and video content – your better To share with the target audience.