In today’s era email marketing is a way of effective promotion and advertisement for your product. Email marketing is a term used for promoting your product in the form of campaigns through emails. Email marketing is done for commercial use by sending emails to groups of people to send your product details to them.
The reason email marketing is so famous today is because of its flexibility, cost-efficiency, speed and it can be tracked.
Types of Email Marketing: #
1. Promotional Email Marketing: #
In this type of marketing, the owner promotes his product through emails. This type of marketing is tagged as advertisement and the mails sent from this purpose land in of mail server.
2. Transactional Email Marketing: #
These types of emails are mostly used for the transactions via email. These are used for the OTP (One Time Password), verifications, reactivation of account and many more. They are sent to one person at a time and are personalized.
3. Subscriber based Email Marketing: #
Subscriber based emailing is done in bulk but the campaigns are sent to only those customers who have subscribed to the product. This type of mailing increases the chances of your mails to land in inbox rather than somewhere else. This type of mailing is considered as trusted mailing.
Benefits of Email Marketing : #
- Cost efficient
- Flexible
- Speed
- Emails can be tracked
- Anyone can start using it easily
- Access of anywhere
- Reaching out to many people at once
- Paperless
